The most successful businesses in the world, from Amazon, to Nordstrom can tell you that the secret of their success was prioritizing customer service. Exceptional customer service is what will set you apart from the rest, and ultimately skyrocket your business. As simple as the concept may seem to deliver an exceptional customer experience, you’d be surprised how rare it is to find that in a company. This is primarily because a lot of businesses don’t realize everything that great customer service entails. It’s more than just a smile, or a speedy delivery.
It’s about delivering what you promise to your customer, and then some. It’s about making them feel valued so they don’t take their business elsewhere. It’s about delivering products and services so exceptional that they’ll rave about you to their friends and family. If this sounds like the kind of customer service experience that you’d like to deliver, read on to find out how you can achieve that.
Offer 24-Hour Customer Service
Businesses that are looking to elevate their customer service are turning more and more toward universal chatbots. Implementing a universal bot means 24/7 availability to your customers, without having to pay employees to answer your customer’s questions and concerns.
It’s as simple as entering a question, and customers get an immediate and accurate response to their concern. From product details, to contact information, a chatbot is a win-win for everyone. Your business saves money on employee costs, and your customers have access to 24-hour information.
Prioritize Fast Replies
One of the most common customer complaints is long waiting times in response to their queries. If you want to make a customer frustrated, then look no further than taking your time replying to their call or email. While automated chatbots can help with general questions, nothing is as powerful as a personalized response to a customer’s unique concern.
Most customer service experts will tell you that 48 hours is as long as you should make a customer wait for a response. Any longer, and emotions will start to run high, and they’ll likely turn to the competition the next time they need what you sell.
Put together a customer service team dedicated specifically to customer concerns, and you’ll find a significant surge in customer satisfaction.
Train Your Team
Your customer service team is only as strong as you empower them to be. Equip your team with the authority and knowledge to handle the most common customer complaints and concerns. That means ongoing training and improvement to ensure that your team has all the tools they need to deliver exceptional customer service and solutions that will breed loyal and happy customers.