With the growth of the number of people plugging in on social media every day, using these platforms to promote your services or products is a great and very effective way to increase lead generation and conversions. The most popular social media platforms, including Instagram, Facebook, TikTok, allow advertisement opportunities that come with incredible benefits, like increasing visibility, reaching potential clients, and so on.
Your profiles can provide a unique way to connect with your audience and create loyal customers. However, social media marketing can be much more delicate and complex than many can imagine. Many businesses make the mistake to focus on the number of their Instagram followers, for example, and choose to use tools like Social Meep to increase it. However, you should be cautious because they often provide fake followers that won’t engage with you.
To reach the full potential of social media marketing, you shouldn’t focus strictly on building a big audience. A much more productive and effective strategy is to focus on reaching genuine followers that are truly interested in your brand. You can achieve this by hiring reliable agencies and offering quality content. And to make sure that you have them you should continuously monitor and analyze your social media strategy and results.
There are many ways to track your social media, including monitoring key social media metrics, analytic reports, and network insights among other things. The most basic idea behind tracking results on social media, like with any other tool or strategy related to marketing, is, obviously, to improve the visibility of your brand. This, in turn, should lead to more customers or clients and increase your ROI. Here we talk about four compelling reasons for any business to start tracking their social media results as soon as possible.
1. Keep Your Strategy Sharp
Tracking can help you learn about the engagement you are getting, analyze the results and, most importantly, optimize your social media strategy with the objective of getting more potential clients, and increasing conversions. Simply put, social media tracking consists in following interactions with your content, according to key metrics, such as comments, shares, likes.
This will enable you to see what works with your existing audience, what makes them engage, and what attracts new people to your content. In other words, it will allow you to better understand which of your strategies and tactics are working, and which are not, and should be abandoned. And ultimately, it will allow you to focus your efforts and budget more efficiently.
2. Compare Your Profiles on Different Networks
With so many different social media platforms, the marketing opportunities are endless. Businesses across industries, regardless of whether they are online or offline businesses, whether they are B2B or B2C businesses, can benefit from being present on several different platforms. Simply being on more networks can help you reach more people, and even turn followers into customers.
However, all of these networks are different and they should be used differently. Social media tracking can help you see which one brings you the most leads and conversions, so you can focus on the ones that are the most successful, or adapt your strategy for the other social media platforms.
3. Identify Your Most Loyal Followers
By tracking your results, you can find fans or followers that engage with your brand constantly. You can use this information to strengthen your relationship with your audience and build your social media community. This will also help you retain customers, which is one of the best and cheapest ways to improve your brand’s visibility.
4. Refresh Your Goals and Reach Them
Information in any aspect of our lives is power, so when it comes to using social media as a way to reach your ideal customers, knowing where you are can help you decide where you want to be, and show you how to get there. In other words, if you don’t track your results on social media, you may end up setting unrealistic goals, or even worse, stay far behind the true potential of this popular and effective marketing effort.
Once you start tracking your results, you can set your goals in terms of engagements and reaching people. For instance, the number of interactions – how many new followers on Instagram, or comments on a Facebook post – or in terms of new customers and sales that come through your social media.
The Bottom Line
Tracking your social media results can make a huge difference in your marketing strategy and bring you a bigger conversion rate and increased lead generation. It provides you with information that can be crucial to constantly update your social media strategy.