Nowadays, most shopping is done online, and just about every store you can think of has an e-commerce site, or is completely based online. Naturally, this can make it tough to stand out or even just compete.
Making your e-commerce site as user-friendly and enticing as possible is an important part of snagging those sales and getting your customers to keep coming back again and again.
If you’re ready to make some improvements, here are some areas to look at.
First of all – remember to keep things simple and intuitive. Nobody wants to struggle to find what they’re looking for while inline shopping, and if it takes thirty-seven clicks to get to the right page, best believe they will have closed the tab long before.
Focus on simple things like categorization that makes sense, a functional search bar, concise menu options and a breadcrumb trail to show users where they are on your site and how they got there. On top of this, keep things free of visual clutter and make it look as streamlined and appealing as possible.
Diverse Payment Options
When you’re online shopping, you want payment to be as simple (if not more so) than if you were in a brick-and-mortar store. Make the checkout process quick and easy and remove as many barriers as you can to get that “checkout” button clicked.
Additionally, try to lean into the appeal of online shopping that allows for more diverse payment options that can work for different preferences and budgets. Offer guest checkout, be transparent about all costs involved, and take time to learn more about buy-now-pay-later apps, and other instalment-based payments.
A Seamless Mobile Experience
For some people, desktop is just a drag, and they prefer to do all their scrolling – and shopping – on their smartphones. With this in mind, it becomes absolutely imperative that your e-commerce site is completely optimized for mobile use, which can be tricky at times.
Browsing, navigating, selecting, purchasing, etc. all need to flow seamlessly on your mobile site, otherwise your sales will be going out the window. Make sure to work on your design to make it responsive and intuitive, make sure your images are scaled properly, and prioritize mobile-friendly features like swipeable image galleries and easy-to-tap buttons.
Personalization and Recommendations
There’s no marketing quite like personalized marketing, and you can apply this to how your e-commerce site is set up as well. Make your online customers feel understood, seen, and catered to, by providing personalized product recommendations based on browsing and purchasing histories.
You’ll be able to do this by using a recommendation engine that suggests related or complementary products, leverage your knowledge (and the data) of your customers’ preferences, and send personalized email campaigns based on products your shoppers might be interested in. Not only will your customers feel seen, but they’ll be way more likely to check out on products that are picked out just for them.