Whether you are a creative, filmmaker, designer, marketing manager, small business manager, or any other position where generating sales and brand image is important to you, you probably frequently face the need to make videos.
- Stock video can help
- Most typical solutions
- Complete stories: Vystock, a new alternative
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Stock video can help
In all cases you can use stock videos to meet your needs. In fact, stock video platforms are so advanced that you can even make a complete commercial spot without any filming, and in record time.
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Most typical solutions
Typically, stock video has been used as a complement to customized productions. The most common case is a product promotion video, where additional images are needed to achieve the desired effect. In those productions where you need a human, warm touch, it is appropriate to insert sunny, green and majestic nature shots. Another possibility is to add images of children, showing only parts of their bodies, such as hands (for instance, playing with sun rays), legs running or the back of the head. Now, if you have full image rights, then there is no problem in showing their faces.
It is also often the case that an old video needs updating. You can keep the body of the original video, and show current images, in which both the new context and the new extras reflect the current fashion and style.
It is even possible to build a complete video using only stock video. This is not an easy task, because you need to find footage with consistent film quality, lighting and style, which will force you to watch a considerable number of clips. However, the difference in cost compared to a self-produced video is probably worth it, and well worth it, to opt for this other option. In any case, remember that you will probably need a voice-over to narrate what you want to highlight, as well as music to go along with the video. For this, in addition to what the stock platforms offer you, you will need a competent editor with good taste.
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Complete stories: Vystock a new alternative
As a novel alternative, you can consider the complete stories offered by Vystock.com, a premium stock video boutique new to the market. This site offers, in addition to cinematic stock video clips, complete stories that represent commercials “already edited” and set with original music. They provide the clips in their original format, so you can change the color. As an additional service, they can customize your commercial by filming additional clips (e.g. to showcase your product) or by adding voiceover and your logo. In short, you can now have access to your own exclusive spot, without the need for filming, and with exceptional quality. Keep in mind that their licenses are exclusive and therefore no one else will have the clips you have chosen. They are just starting, but we are sure we will see them grow quickly.