Setting up an ecommerce business without knowing the first thing about conversion funnels will not get you any far, right? Right! Why? Because you do not know enough about these funnels, you can easily wind up attracting the wrong leads and basically experience a sales decrease, which is exactly the opposite of what you are trying to achieve.
If you, however, get a clearer understanding of the ecommerce funnels and the ways they can attract high-quality potential customers, as well as successfully guide them through the buyer’s journey, you’ll undeniably start seeing an increase in sales. Wasn’t that what you wanted all along? Well, you cannot expect miracles to happen if you do not put the necessary effort into it. Meaning, you cannot expect to start selling more if you do not create the right ecommerce conversion funnel for you.
Before we get to the part of creating a great funnel for your company, we will first need to address a few more pressing issues. After all, there is no point in you continuing towards learning how to create a conversion funnel for your ecommerce business if you do not even understand what it is or why you may need one. So, those are also some rather important questions, and we will answer them for you below, hoping to make everything much clearer.
What Is an Ecommerce Conversion Funnel?
In the simplest words possible, an ecommerce conversion funnel is the visual representation of the customer’s journey, from becoming aware of your online business to possibly becoming a regular, returning customer. Naturally, a customer will go through numerous stages, entering the funnel at the top and then moving further down, until they finally start paying for whatever it is you are selling.
While those stages towards hopefully making a purchase are similar in every funnel, the experience of every customer is essentially different. For instance, one person can basically sprint through the actual stages and become a paying customer in a matter of minutes, while another can spend weeks or even months somewhere at the top or in the middle, before finally deciding to make a purchase. Some will, of course, decide not to make a purchase even after spending such a long time at one stage or another.
Also known as a sales funnel, here’s what it is:
Why Is It Important?
Naturally, before taking the time to learn how you can create the perfect funnel for you, there is still one thing you want to understand first. Why is an ecommerce conversion funnel even so important in the first place? Why do you have to spend time understanding it and creating the best one for your ecommerce business at all? Can’t you just ignore all of this and be done with it?
Well, ignoring is definitely not the right option since an ecommerce conversion funnel is extremely important for your business. It is a critical tool in helping you understand the journey of your customers, from awareness to purchase. Plus, the insight into the behavior of the potential and paying customers will also help you create the ideal customer, and thus understand better which audience to target.
An ecommerce conversion funnel will further help you with targeting, helping you get a clearer idea of how to target your audience at the various stages of the process of making a purchasing decision. You cannot use the same marketing techniques and efforts to target people at the top, that is, in the awareness stage, and those that are near the bottom, and that should already be perfectly clear to everyone. What you should do, thus, is use the data to conceptualize your online customers at those different stages and create more precise targeting strategies.
Furthermore, a great ecommerce conversion funnel will lead to increasing brand awareness. Tapping into new markets, driving traffic to your website, and basically increasing visibility will all lead to better conversion rates that will ultimately allow you to grow your customer base. In the simplest words possible, you can use these funnels to attract the right customers and to, of course, guide them through the whole buyer’s journey, aiming at increasing the revenue for your business. This useful source can tell you even more about this significant tool for every business.
How to Create One?
Having understood the importance of the ecommerce conversion funnel, and having realized just how useful it can be for your particular online business, you will now want to do one next important thing. Basically, you will want to figure out how to actually create the right one for your company, which will require you to get a clearer understanding of all the stages and of everything you will have to do to succeed in what you want to do. Now, you are thinking of becoming an expert on all of this, aren’t you?
While that does sound like a great goal, the truth is that it may be unattainable in the amount of time in which you may have. Put differently, while nobody is saying that you will not be able to master the process of creating ecommerce conversion funnels from scratch, the truth is that it will take much more time than you actually have. And, in the business world, time is definitely money, which is why you are looking for the easier way. Are there any, though?
- Use a Template
There sure is. It consists of you using a template to have the perfect conversion funnel created in no time. Using a template will make things much easier and basically help you create an expert funnel rather quickly, thus putting it to significant use and benefiting from it.
- But Make Sure to Choose the Right One
Choosing the right one is, naturally, of utmost importance here. Because not every template will be good for your specific business. So, what you have to do is check out various ones, and compare them in great detail, aiming at finally selecting the perfect template to use for your conversion funnel. One that will undeniably be successful at increasing the conversion rate and thus helping you sell more products and services.