There’s no denying that the modern eCommerce market is extremely saturated. Shopping online is more popular than ever before and customers expect to be able to find any product that they need on the internet. And, with various eCommerce platforms available making it easier than ever for anybody to get started selling online, the opportunities for starting your own business are endless.
However, whatever niche you choose, you can always expect there to be competition. That’s why making sure that your site stands out for all the right reasons is imperative. Here are some tips to keep in mind when designing your eCommerce website.
Choose a Reputable Platform
You could pay eCommerce web developer to build your eCommerce platform, but for most people starting out with a new business, the cost of this can make it more difficult to get off the ground.
However, there are several eCommerce platforms out there that are much more affordable and easier to use when it comes to building your eCommerce website. You can work with a web developer who uses a particular platform or build it yourself.
Choosing the right platform is crucial as it will have a significant impact on the success of your store. Consider design options, plugins, integrations, prices and fees, and customer service to weigh up the pros and cons and determine which platform is right for you.
Keep it Simple
Online shopping isn’t usually the place for fancy out-of-the-box design ideas or unusual website layouts. E-commerce custom web design works efficiently if they provide perfect product images. People will get a better idea if they can see images of products. Using a 3D configurator, you can add every view of the product, such as the front view, back view, and side view. Make sure images should be of high quality. Otherwise, it may increase the chances of misinterpretation.
When shopping online, most people want one thing – to be able to find and purchase the products that they need as quickly and as hassle-free as possible. So, keep it simple when it comes to the design. Most eCommerce platforms will include pre-designed templates ideal for selling online and providing an excellent experience to your customers.
Make Sure It’s Mobile-Friendly
The importance of having a responsive website should never be ignored when building an eCommerce store. The fact is that more and more people are using their mobile devices to shop online and expect that convenience from every brand that they shop with. A website that isn’t responsive is going to look terrible and may even be difficult to use on a smartphone or tablet, which can damage your business’s reputation and worse, cause customers to give up and look elsewhere.
Make Your Products Stand Out
When you run an eCommerce business, the products that you sell are the star of the show. So, make sure that all the emphasis on your website is on your products. For example, you could have a list of best sellers or special offers on your home page, or go one step further on product pages by using product videos along with photographs. This will make your store stand out from the crowd and help customers get a better idea of what they are buying, which can build trust and improve sales.
eCommerce is a crowded market, but there are always opportunities for success. Whatever you’ve decided to start selling, keep these tips in mind to get off to the best start.
Infographic created by Fiserv, an omnichannel commerce company