If you’re running a company or own one, you probably have plenty on your mind at all times. You must hire the best workers and come up with new products and services. You need funding, and you should consider expanding into new markets.
In this article, though, we’ll talk about your marketing, which every business owner knows can get
them more sales and notoriety. If you have excellent marketing strategies and campaigns, you can attract attention for all the right reasons. If you have inefficient marketing, that can sink your entire company.
Let’s talk about outsourcing marketing vs. keeping it in-house. The benefits of outsourcing marketing certainly warrant some attention, but keeping your marketing in-house also has some positive features.
Positives of Outsourcing Your Marketing
Let’s first talk about outsourcing your marketing and why you might do it. If you outsource your marketing, you don’t need to pay for permanent marketing staff.
That means you don’t need to give the individuals in your marketing department perks like 401K plans, paid vacation days, maternity and paternity leave, etc. You can pay the marketing company or individuals you hire a flat rate, and you can save money because they don’t need those additional benefits.
Also, if you outsource your marketing, you can get a fresh perspective from individuals outside your company. If you use workers within your company, they might have only one perspective, and that might limit or restrict their thinking.
You can also hire an outside agency that can deliver all the marketing materials you need. Those might include not just ideas but also radio spots, TV commercials, social media ads, and all the other content that goes into a well-developed marketing campaign. The right marketing company or team of individuals can deliver all of that.
Negatives of Outsourcing Your Marketing
As for the negatives of outsourcing your marketing, if you do it, you might deal with a company that does not work with your specific niche or industry. They may know marketing in general, but perhaps they don’t know the most pertinent details about the products you make, the services you offer, or your target audience and what they prioritize.
If you use an in-house marketing team, they already know all of your products and services very well. You needn’t fill them in on your target audience because they already know all about them. They will probably already know a customer’s pain points and how your products or services can alleviate them.
Positives of In-House Marketing
If you have an in-house marketing team, they might know about your previous ad campaigns, so they can build off them. They can reuse characters or concepts that you devised previously.
That can help you create and maintain your brand’s identity. If your marketing team can continue creating content that matches your brand’s particular style, that content can keep making a connection with your target audience. If you go outside the company for your marketing, there’s no guarantee that the new content makes that crucial connection that allows for conversions.
Negatives of In-House Marketing
You might have an in-house team that keeps creating winning marketing content for you, but it’s just as likely they won’t have any fresh ideas. Maybe you feel like, if you go with an outside agency, they will have some entirely new campaign concepts.
You might feel like your company needs a rebranding effort. An in-house team might not have that capability.
You may also have an in-house team that’s inexperienced. Maybe they don’t know your niche all that well. You can hire a marketing agency that specifically says they’ve worked in your industry before.
If so, they probably already know your target audience. They can also learn more about them by studying your website and sales demographics.
They can then craft content using concepts that might elude your in-house marketing team. Bringing in outside help can create a campaign that lets your customers and potential customers see your company in a new light.
Some companies do well when they hire outside marketing agencies, while others do better with an in-house team. You can find success with both methods. You must consider your situation and decide which way works better for you. Maybe you’ll start with an outside marketing agency and then go with an in-house team once you can afford a full-time marketing department. Either way, you need excellent marketing, or you won’t get the sales numbers you want.