In 2020, we have realized that irrespective of the industry or the services and products provided by you, there is no scope for you to undermine the importance of digital marketing trends. Until some time back, organizations hardly needed anything more than just their website and a Facebook account. However, today the digital landscape seems to be evolving at a rapid pace and it is becoming incredibly difficult for organizations to keep up with it.
Businesses generally, do not achieve success until they have a robust online presence. Soon new tools and groundbreaking technologies would be introduced compelling marketers to adjust and adapt to the latest developments and trends for keeping their companies at the top. It is pretty evident that businesses that fail to adapt to the latest digital marketing trends would be left behind. Here are some of the latest digital marketing trends that should be dominating the scene in 2020 and even beyond.
Chat bots Will Be Dominating Customer Service
As per Entrepreneur, one of the most commonly-used chat bot applications seems to be in the area of customer service. We understand that chat bots are instrumental in reducing costs, getting rid of the limitation of a restricted number of humans who could take the call. Moreover, chat bots are excellent for ensuring greater accuracy in terms of data capture in any messaging conversation.
The cutting-edge chat bots are known for providing functionality similar to mobile apps while being very much in precisely a messaging conversation. Chat bots are utilized effectively for customer support, delivering content, automatically responding to queries and even entertainment including games. However, they seem to be having certain capabilities that are yet to be discovered by someone.
In this context, you must realize that Chat bots are actually artificial intelligence or AI-fueled software acting predominantly as an effective virtual “concierge,” interacting and communicating actively with users and helping them in achieving their objectives and goals. We know that a chat bot would be interacting with humans very much in a natural manner basically via text chat windows; however, verbal interactions too are possible. With time, the system would be accumulating more valuable data insights. This helps the AI to learn a lot more about the consumers thus; it becomes quite possible to come up with consistently-improving service.
All through 2018 and even in 2019, we understand that the chat bots established a niche on Facebook for varied tasks. Everything right from coming up with weather reports to effectively automating client support functions could be efficiently and effortlessly tackled by this cutting-edge software.
You must realize that bots let consumers get focused, personalized interactions without seeking too much assistance from already limited human resources. Around 8o percent of the organizations are planning to start using chat bots in 2020. Once you keep in mind the benefits of chat bots, there is no holding you back. Chat bots provide:
- Instant responses to all client queries.
- 24×7 services.
- No vacation breaks, or overtime pay involved.
Video Marketing Is the Need of the Hour
If your organization is not currently leveraging the power and versatility of video marketing, it is high time that you should start making the most of videos. Remember that text-oriented content no longer strikes a chord with the audience and it simply cannot match with the versatility of videos. In this predominantly mobile-crazy world, people are more inclined to watch videos than earlier, utilizing smartphones for watching and sharing videos just about everything, knowing more about brands and everything that they would be offering. Here are some stats that reveal the phenomenal popularity of videos today.
- 70 percent of users have shared a video of some brad or the other.
- 72 percent of businesses today believe that video content has boosted their conversion rates.
- 52 percent of users claim that once they watch product videos it makes them far more confident and even guides them effectively in making online buying decisions.
We understand that video marketing is truly engaging particularly if it involves live video. It is a well-known fact that live streaming is a robust digital marketing technique when integrated with influencer marketing.
Good Content Is Still Very Much in Demand
Content marketing is still regarded as an integral element of digital marketing even though there is a growing demand for more focus on nuance in your content. The quality of content is always of prime importance but today there is more focus on targeting and context.
Content Marketing Is Here to Stay
Content marketing has been an absolute mainstay in the sales and promotions pipeline, and it is unlikely to be undermined in the near future. That said, as Google’s algorithms become more and more sophisticated, they get better at weeding out poor SEO practices. Search engines prefer accurate, up to date, in-depth content that aligns with the needs of the user. This needs to be on your mind through every stage of the content development and marketing process. You may get in touch with Socialmarketway for trustworthy digital marketing solutions.
Email Becomes Hyper-Personalized
The email has been one of the major online communication channels and continues to be used by billions of people for commercial, personal, academic, legal, and promotional purposes. Internet marketing is as relevant as ever and will continue to be. That said generic marketing emails just won’t cut it anymore, as personalization and automation now driving forces for the medium. Email campaigns are now hyper-specific and targeted using data like browsing history, purchase behavior, and web searches by users. Personalized promotions and targeted communications make consumers feel seen and wanted, and this is what you should aim for.
Interactive Content Enters the Mainstream
Interactive experiences on the internet involve elaborate interfaces that users can swipe on, click through, and play around with. The vast majority of buyers might ignore generic ads but are likely to engage with interactive content like polls, quizzes, 360-degree videos, and ads via VR and AR experiences. The excitement of cutting-edge technology and expertise of UX developers is being utilized fully by marketers to deliver memorable, fun ad experiences to consumers, and it is being appreciated greatly.
Conclusion
You need to get involved if you wish to stay ahead of the competition or else, you would be left way behind. Things are moving at a breakneck pace in the current digital marketing landscape. In 2020, we find that voice search, AI technology, video and even interactive content would be the most striking digital marketing trends. This is certainly not the time for businesses to stagnate and waste precious time. Businesses must take proactive steps to connect with the tech-savvy consumers and the younger demographics in exciting novel ways so that the customer journey is smooth, enjoyable, and easier.