So, you’re getting ready to market a new product, set up a launch, or open a new branch of your business. Maybe you just want To generate some business for your company but you aren’t quite sure what to do to promote it. That’s a common thing. Finding ways to uniquely promote your business can be tough. But sometimes, that’s the fun of marketing.
You can use channels like social media, radio ads, online advertisements, and print ads to get the word out. But there’s something else you can use that might do the job a bit better than personalized promotional items. And what’s the best personalized promotional item one could possibly offer? That’s right; pens. Pens are one of the best promotional items because they’re compact, easy to distribute, inexpensive, make an impact, and you can customize/personalize them to your heart’s content. Whether you’re just starting your marketing campaign now or looking to launch something unique in the future, here are five types of personalized pens to offer your customers.
Ballpoint pens are like the old standby industry classic. These are the least expensive and easiest to purchase in bulk. A ballpoint pen is simply a pan with a ballpoint on it and might have a lid or clicky top. Click top pins are popular because they’re a little bit more compact than the ones with lids. Ballpoint pens come in all sorts of different colors and varieties. Choose the colors that will work best with your brand, aligned to whatever your logo is supposed to be, and then put your logo/words in a contrasting tone. It also works the opposite way. By choosing the right color scheme, you can draw on color theory and use it to help promote your brand even better. Ballpoint pens are also widely used, so your customers will find them functional as a gift. You can give them away for free, sell them, give them away as part of other promotions or simply distribute them at trade shows. Whatever you do, anytime someone sees that logo/information, they’re going to be exposed to your brand and might potentially become a customer down the line.
Marketing needs to engage customers and can be extremely effective. And what can be more engaging than an engraved pen? Engraved pens are a little bit on the fancy/luxury side of things, but they can serve an important purpose when it comes to marketing. Give them to top-tier clients, rewards loyalty programs, networking connections, or even as gifts to your employees. If you choose to give them away as gifts to employees, you can engrave their name along with your company’s name into the pen. Furthermore, engraved pens can be a luxury item you can sell at your company. Just remember that engraved ends do cost a little bit more to purchase in bulk and require some detailing to be effective.
Most Pens have the same type of construction, they’re typically a plastic tube with a pen and spring inside. That’s it. There isn’t much to them. But if you want something a little bit more durable for your customers, you might want to offer them a metallic pen. Metallic pens are sleek, elegantly designed, and just plain look cool. Customize them with your company logo and use them for your promotions. Offering metallic pens can be a fun alternative to those traditional ballpoints. They also offer customers more efficiency and artistic value for whatever they’re working on, making metallic pens a solid choice for your next marketing campaign.
When you want to take your pen style up a notch, you might want to go with gel pens. Gel pens are a unique type of pen that is perfect for marketing and promoting your business. Customers love them because they offer a better writing experience overall, not to mention a distinct feel when you sit down to write something with them. Gel pens come in a variety of colors, which makes them perfect for drawing attention to something (you might even decide to make some handmade promotional materials in-store to showcase your pens!). Gel pens write smoothly and don’t smudge, making them ideal for signing contracts, taking notes, or writing down grocery lists. If you’re looking to take your pen style up a notch, gel pens are the way to go, especially when you’re looking to add a nice touch to your pens.
Pen With Stylus
A pen with a stylus tip is a great promotional gift for your customers because it is both useful and practical—especially in today’s tech-driven world. A stylus pen allows your customers to take notes on their smartphone or tablet, type out emails, and navigate their display without worrying about getting their fingers (or their screen) dirty. The pen can be used for writing while the stylus tip makes it easy to navigate through screens and menus. It’s the ultimate useful gift, making it one of the best promotional personalized pens you can offer your customers. So if you’re looking for a promotional gift that will be appreciated by your customers, then consider giving them a pen with a stylus tip today.