Podcasts are gaining in popularity at an impressive rate. Some of the most successful podcasters also bring home a healthy paycheck each month. Many people are taking advantage of this trend and starting a podcast of their own. However, not every podcast will grow the audience it deserves.
As an aspiring podcaster, you figured out your niche and found the Best Podcast Media Hosting platform. All that you need now are devoted listeners. Luckily, you can take advantage of social media to drive more traffic to your podcast. Here’s how:
Become a Social Media Guru
Uploading podcast episodes isn’t enough to lure in listeners. You need to market across the internet. Social media is your best bet. Create profiles for your podcast on the most popular platforms, including Facebook, Instagram, Twitter, TikTok, and Snapchat. Upload content and respond to comments to help gain more followers. The more you engage with people on social media, the more plays your podcast episodes will receive.
Tease Your Audience a Bit
The trailers before the feature presentation make you excited about upcoming movies. You can create this same buzz for your podcast. Before you publish a new episode, release a few teasers on social media. Sharing a short segment one day before a new episode release will create FOMO with your listeners. They’ll be sure to tune in so that they don’t miss out on anything.
Share Real-Time Updates
Story features are popular on both Snapchat and Instagram. As a podcaster, you can use this feature to give a behind-the-scenes look at an upcoming episode. You can even place a poll in your story to get feedback as to what your listeners want next. This type of audience engagement creates the rabid fans every brand wants.
Share from the Rooftops
Social media was made for sharing. Take advantage of each platform to share and reshare every podcast episode you produce. Sharing is basically free advertising. It’s also a great way to catch people who missed an episode the first time, and sharing will also help you find new listeners.
Don’t Forget to Pin
What do visitors see when then first stumble across your social media profiles? Hopefully, they get a taste of what your podcast has to offer. Make sure to pin one of your top-rated episodes to either your Facebook or Twitter page to give it more traction. Pinned posts remain at the top of your feed until you remove them. It’s an effective way to bring more visibility to your podcast.
Get Visually Creative
You want to create social media content that makes users stop scrolling. Most people won’t give a block of text a second glance, but they may pause to look at an interesting graphic. Be sure to fill your social media pages with plenty of eye-catching pictures and short videos to promote your podcast. If an image grabs their attention, they’re more likely to seek out more information about your brand.
Countdown to Launch
It’s wise to begin marketing your podcast before launching the first episode. Doing so will give you enough time to build an audience. A few weeks before your launch date, start aggressively marketing. Post new content each day, ask your followers what they hope to hear, and be sure to offer an incentive for people to listen to your first episode. As the launch date approaches, you’ll already have a devoted audience rooting for you.
Put Social Media to Work for Your Podcast
Listeners want new podcasts! Social media is one of the best ways podcasters can connect with their target audience. Best of all, many of the marketing tactics are completely free. Putting these tips into action will help your podcast grow beyond your wildest dreams.