In recent years, blogger outreach has emerged as one of the most rewarding digital marketing techniques. Blogger outreach is the art of reaching out to the best bloggers in the industry so that you can connect with them and post content about your business.
However, just because it is so effective at creating hype about a brand, it is also the most abused. Lots of companies try to take advantage of blogger outreach by using shady methods. Due to this reason, you should work with a professional agency like Globex Outreach that can help you see from right to wrong.
While such methods might earn them some success, for the time being, things don’t work out for them in the long run as they are penalized by Google. Due to this exact reason, it is best if you work with a professional agency like Globex Outreach that can help you see from right to wrong.
In this article, I am going to highlight some of the most common mistakes that lots of businessmen and entrepreneurs make when doing blogger outreach. If you don’t conduct your campaign in the right fashion, it can end up hurting your business in the long run.
So, without further ado, let’s get right down to the mistakes that you need to avoid at all costs.
Working with Link Resellers
As a businessman or a marketer, you need to realize that we are not living in the past. There used to be a time when link builders would get away with shady techniques such as buying links from different companies, but that is no longer the case.
Search engines have become much more advanced, which is why you need to focus on natural link building rather than buying links. Link sellers are mostly interested in money, and working with them only means trouble later on, even if you see some positive results for the time being.
Here is what you should be looking for in a link:
- Increases your website traffic.
- Attracts audiences from different platforms to your website.
- Improve your SEO.
- Generate better revenue and helps to make sales
Hiring the Wrong Agencies
The digital marketing world has become very competitive, and due to this exact reason, there are lots of agencies providing link-building services. However, just because a service claims to be the best or claims to provide good results doesn’t mean that it has the needed resources to back those claims.
If you want to outsource your digital marketing campaigns, you need to spend a lot of time to find the best fit for your company. It is always better to do extensive research and look for a white-label link-building agency that can provide you continued growth over time.
Let an Amateur Create Your Content
The content you create for your business is your digital identity. The first thing a random customer or visitor comes in contact with is your content. So, you need to find ways to improve your content and ensure that you pay attention to quality over quantity.
There are lots of different content writing agencies that have a team of “native writers.” However, nearly half of them are amateurs who don’t understand a thing about generating content. Ideally, the content you produce should have the following qualities:
- It should be original and non-plagiarized.
- It should be informational and educational.
- It should have a proper structure and should be SEO friendly.
- It should provide value to the reader.
Sending Generic Emails
Email marketing is a very basic and arguably the most important part of any outreach campaign. If you are connecting to an authoritative site in your industry, you need to find a way to stand out, and sending generic template-based emails isn’t going to achieve that goal.
Your email marketing campaign needs to be personalized and engaging so that anyone who reads your email feels as if it was specially written for him. You need to turn your emails into a conversation starter and engage different publishers so that you can develop good relationships with them.
Not Being Reciprocal in Your Relationships
Marketing is the art of connecting with other people. Whether it is digital marketing or traditional marketing, you need to find ways to connect with other people and make them happy. If you are requesting a certain blogger to post content for you, don’t expect him to do it for free.
In order to make sure that you develop a good and positive relationship with the bloggers in your niche, you need to be able to accommodate them from time to time. He can ask you to reciprocate his favor in different forms, such as asking you for money to post articles or including his own links.
Pitching the Same Content
Just as I have mentioned before, when it comes to link building, content is king. You can’t expect to reach the pinnacle of success without improving your content, and that is a known fact. If you offer publishers the same generic content again and again, not only are you wasting your time, but it is also bad for your reputation.
You need to make your content as interesting and engaging as possible so that readers feel connected to it. Try going for the latest techniques such as infographics, videos, case studies, and listicles, as they are rare these days.
Being Casual and Informal
There is nothing that pisses off a blogger more than unprofessionalism and casual conversation. As a brand, you should not waste your time or anyone else’s and be straightforward with bloggers so that you can develop good relationships with them.
If and once you get a bad reputation in the industry, it is going to spread like wildfire, and no blogger is going to want to work for you, or you are going to have a hard time bargaining. So, it is best if you’re upfront about everything and takes a professional approach to every conversation.
Focusing on More Than One Niche
Last but not least, blogger outreach only works if you have certain goals in mind. There are lots of brands that try to manipulate their content for different products and services regardless of their niche. It is a very bad practice and can hurt your business instead of helping it grow.
Your main goal should always be to find the best blogger in a certain niche and connect with him. If you have developed an entirely different product that belongs to a different niche, you should start this process all over and find a blogger who publishes in that niche.