Talk TikTok, talk of the newest trend in social media! The app has recorded over 1.5 billion downloads on both the Apple App Store and Google Play Store and enjoys more than 500 million active users each month. The numbers pretty much tell you that your business can tap on this thriving user base. Let’s look at what you need to know about using TikTok to grow your business.
TikTok for Business Marketing
Getting Started on TikTok
TikTok is all about sharing nice videos. Users can make a 15 and 60-second user video and upload it for the world to see. So, the selling point is to make shareable videos for your brand as well. Like other social media apps, you begin by creating an account and setting up a profile for your business. The good bit is that it allows integration with other social media apps making the shareability of your video even easier and viral.
Creating Compelling Video Content
After setting up an account, the next thing you want to do is to engage other users or your audience. You should know that TikTok has gained popularity among young people between the ages of 16 and 24 years. That said, its integration to other social media apps has made it attractive to a broader audience in terms of age. Generally speaking, though, you should try to craft content that’s fun and witty to resonate with a younger audience. There are lots of brands that are already taking huge advantage of TikTok, and you can use their strategies as an inspiration.
You ought to ensure that you are authentic with your content. This contributes to revealing your brand’s image to your audience and also increases the relatability of your content, therefore, building trust over time.
Use TikTok Influencers
Just like other social media apps, there are influencers who have varying numbers of followers and influence on TikTok. You may want to reach out to an influencer for a business partnership with your brand. Influencer marketing is essential as it pushes the brand of your image and your product further.
However, you should ensure to look at the right places to get the right influencer to work with. To find the best-fit influencer to promote your brand, you can engage a TikTok Influencer Marketing Agency. They can help you connect your brand to the right influencers that will sell your brand natively and deliver the returns on your investments (ROI).
Use TikTok Ads
TikTok also allows you to pay for ads from within the app. The various types of ads include: brand take over ads, native ads, and sponsored hashtags, etc. They can help generate traffic for you and especially attract the audience to your brand profile and consequently, your products and services.
In a nutshell, TikTok is growing big, and smart brands are maximizing it. It’s a millennial app, but it’s quite simple to use. If you are no pro in the digital marketing space, then you can let the experts do the work for you. Hire a TikTok agency for help turning the app into a tool you can use to market your business.