Think about it: What do you first note about a company? Is it their employees? Or workplace? Or maybe it is their logo. Yes, you’re right. It is the company’s logo.
Some of you might be wondering what this small symbol means for an already-successful business. Like really, why do I need to spend hundreds of dollars for a “logo” when my business is already successful.
Well, deep down in our minds, all of us know that a LOGO is what actually matters.
A logo matters!
There are numerous reasons why the future of your brand lies within the hands of an effective logo:
Brand awareness and identity
A logo is a platform on which a successful company stands. An effective logo has the potential to tell the world who this company belongs to. A unique identity is a kick your business needs to succeed.
Think about all of those fancy hotels you ate in. All of them were good, weren’t they? How do remember all of them when most of their menu is the same and they serve inexpensive platters? It is their logo. Their identity is what differs them from others.
A logo communicates
When I talk about myself, or people I know, only a few of us actually want to read the whole flyer or those long boring paragraphs that describe the background of a company or the products a company sells.
I was thinking about an effective way to communicate with my audience without using words. Nope, I am not joking.
Let me explain. Think about it: why are you able to identify a company straight away after looking at its logo? This is because an effective logo communicates the background, services, and journey of a company.
Grabs customer’s attention
A few months ago, one of my friends decided to open a coffee shop. All of us begin to think that what will make his coffee shop different from hundreds of coffee shops in our city.
The answer we concluded was: An effective logo and I can’t stress it enough. An appealing logo has the capability to make you distinguish from your competitors.
A logo is your brand’s first impression
The first impression is the last impression
When we meet new people, we make sure to avoid anything unpleasant. This is because we want them to form a good first impression of us. Let’s compare this to your brand’s logo.
Just like you judge a book by its cover, people out there will judge your company by its logo. The little details, the shape, and the color of a logo. This is what makes the first impression.
Mind it: “An appealing logo will form an everlasting good impression.”
Logos are easier to remember
I remember all the characters from the movie I watched last week, but no, I don’t remember all of the dialogues of my favorite character, WHY?
Now, suppose someone comes to you and tells you that he/she is the owner of the “XYZ brand”. The first thing that will click into your mind is the logo, WHY?
Believe it or not, people are likely to remember your business logo and not its name. Yeah, it is a part of human nature. This is because shapes and colors are easier to remember than words.
An aesthetically attractive logo will undoubtedly stay in your customer’s mind
A logo is something that will distinguish you from your competitors.
As mentioned before, from hundreds of coffee shops in your area, what will make your coffee shop stand ahead and different from others is a visually appealing and unique logo.
A distinctive logo will tell your customers why your business is different. If I were to explain what a good logo consists of, I would’ve said that a good logo is which reflects your brand and will make you distinctive from your competitors and there is no doubt in it!
A logo will portray professionalism
A logo holds the most important place while advertising for a business. Publish it on business cards, flyers, advertisements, websites, packaging, products, social media, and magazines.
If you were to choose between two foods; one is branded and the other is not, which one will you think is hygienic and tasty? Obviously, the branded one.
Just like this, an appealing and shiny logo shows professionalism and in turn, builds trust.
The problem lies here
Many of us will choose a low-cost logo designing service or design a logo ourselves to save the cost of a newly-launched brand or because they believe they can design an effective logo ourselves.
Guys, Guess what? you’re doing it all wrong!
Compromising on the quality of your logo is the worst thing you can do to your brand.
“Design is the silent ambassador of your brand.” —Paul Rand
If you are not a logo designing expert, you better don’t go for it. Also, low cost and inexperienced logo designing services will not understand the minor details a professional logo requires.
The factors leading to an effective logo design features; its color scheme, plagiarism, uniqueness, shape, and how it will stand ahead of competitors, all of this is out of knowledge of those low-cost logo designing services.
Solution? Here is it!
Ta-da, I got you a solution!
Think about it yourself. Go search for the advantages these low-cost designers are providing you. Think about what they are not providing you.
Ask yourself: are these designers well-reputed? Approximately how many logos that designer designs in a month, or, in other words, how experienced that designer is. Can you trust him enough with your brand’s future?
Well, deep down within our hearts, we are always scared of failing.
With exceptional services, it possesses all qualities of a well-reputed logo designing service. Also, it has a team of expert designers and various packages so you can order a logo while staying within budget. Make your logo stand out.
Choose the best and make a difference.