Restaurant and bar owners know customers need comfortable seating to relax and spend money. Those seats are part of the branding and represent a significant investment in a business’ future. Knowing where to buy, what to buy, and questions to ask is important. But, if they can purchase from anywhere, how do you get customers to choose you?
Use basic consumer psychology and the purchases will grow. Customers don’t just want to buy bar stools from anyone; they want to feel heard, seen, and appreciated. In the following article, the information will be presented to explain seven best practices for using customer psychology to your business’ advantage.
The Human Mind Controls All Buying Decisions
Recognizing that people make decisions through feelings is important in marketing, sales, and connecting to customers. No longer is word of mouth enough. Customers expect businesses to reach them where they are via social media, through personalized service, in new and interesting ways, and connecting these small changes to a brand they can trust.
When people feel appreciated, they are twice as likely to respond positively to requests. Face it. People like to feel good. Knowing this can be a great advantage to businesses. When building a website, make sure to use vivid imagery, drop-down menus with numerous options, easy-to-read fonts, and offer straightforward navigation. Check out the swivel bar stools page for reference.
When interacting with customers via phone, social media, email, zoom, and in-person, those customers have to feel like they are the only thing that matters in the world. Eye contact, using their name, smiling, repeating their concerns, asking questions, and suggesting topics are all easy ways to do this.
When it comes to taking an order or probing for a sale, customers don’t want to be forced, they want to be steered. Repeating their request back to them, asking open-ended questions, offering three different options at least, and acting confident in the products and services helps them feel at ease. Consumers will begin associating this customer service with your brand. That’s the ticket.
More Examples of Great Customer Service Psychology
- People trust social media. Keep Facebook, Instagram, Twitter, and the like aligned with the same consistent on-brand message.
- Make it personal. Customers need to hear you connect by using their names, addressing their concerns specifically, and offering tailored answers.
- Brain chemistry changes when we learn new things. if your brand reaches customers with important, new information, customers get engaged. That’s a win.
- It’s the little things. The difference between your business and the competition is the little things like local phone numbers, personalized chat, and customization.
- Take the time to tell your story. if your product matters to you, it will matter to them. Share the story behind your product, your sourcing, business origins, etc.
- Your brand is what you make it. Customers will associate your brand with emotions, so make them great ones. Brand yourself with courtesy, respect, and efficiency.
- Market research can help: Whether just starting or a long-time business owner, it’s critical to master restaurant branding to stay ahead of the curve.
The world has changed drastically, and fewer people can eat out, dine-in, and attend events are bars and grills. Businesses are being forced to get creative. Using business psychology can give your company a competitive advantage to keep sales up.
Customers are hungry for personal connection, now more than ever. They will associate your brand with whatever you choose, like respect, efficiency, kindness, and great service. Sometimes, focusing on the customer means staying current with all kinds of new restaurant and bar ideas. It pays to research and learns what’s in, what’s out, and what’s trending.
Take time to tell your story, spin your yarn, and show how great your products and services are. It’s the little things that matter most. Teach your customers something new about your product and they will stick with you. Make it all personal by using their names, customizing their orders, and offering specials for their needs.
Don’t forget to keep everything consistent on social media and you’ll rise above the rest. Practice these seven tips and your business will successfully move through any uncertain times.