You know that search engine optimization is essential for building a successful business. But unless your job is in SEO, it’s hard to stay up-to-date on all the changes, analyze your site’s data, add content, and work on your actual business.
Case in point: SEO outreach. This is another vital part of optimization, and it’s one that most of us struggle with. Outreach is part of how you strategically get quality sites to link back to you. It requires proactive connections with those in businesses connected to yours (but not competitors).
If you’re trying to conduct SEO outreach without training and a plan, you’re probably not getting the results you were hoping for. Try these 5 methods for your next outreach campaign instead of focusing on the same old tactics you’ve been using.
- Invest in Top Content Creation
Everything builds off your content, whether it’s on your own site or it’s what you’re sending to your outreach partners. Bloggers and webmasters with high domain authority know what they’re looking for. They’re also inundated with requests from people like you who want to connect and outreach with them.
You must prove that your content is going to continue to increase their digital trust. So, when you reach out to the webmaster, ensure you have the best product you can put together that matches their—and your—target market.
- Learn What Tools You Have
You are not the first person to try to find someone to conduct backlinking with. This is an important part of SEO, and there are plenty of tools available to help you.
As you search, keep in mind that you do want to engage with other sites that already have a high domain authority and trust. You don’t want to partner with a website that looks sketchy, has no citation flow, or would otherwise cause a bad reflection on your business.
If you’re unsure how to find legitimate sites, look for the best link building services and let someone else do this for you. This is a part of SEO you should take very seriously.
- Connect Personally With Other Bloggers
Personalizing your outreach efforts is worth the effort. You can use their name in your email contact by searching through a site until you find the webmaster, blogger, or other individuals in charge.
Personalization increases sales in your business. The same science behind it is why your chances of getting your recipient to open your email are boosted when you put their name in your subject line.
- Have a Back-Up Plan
What do you do when you send out an email, and no one replies? It could be that you need to rework your approach. Craft a follow-up email with a personalized offer just for them, or ask if they saw your previous email.
- Remember That You’re Building a Network
Every connection you make is part of your network, either in a good way or a bad one. To ensure you continue to keep that network of other bloggers in strong standing, keep your communications positive and professional.