Whether you’re a new entrepreneur or an established brick-and-mortar business owner planning to launch an online storefront, finding the right platform is always a struggle. If you have shortlisted Shopify but need more information before finalising your decision, this post is a good read. In this post, we’ll share with you everything you need to know about Shopify. Stick around.
Shopify is known for being an all-in-one solution primarily because of its countless features. The platform allows users to not only build but also manage their online stores. Some of the top features include:
Set Up and Organise products
This feature gives the user the flexibility to group products by category, type and sale. Moreover, with it, you can easily manage product variations by colour, size and materials. Therefore, users can keep products well-organised.
This feature helps you keep track of the stock and inventory while preventing customers from placing orders for products that are unavailable/out of stock. Shopify ecommerce platform users can also place automated reminders for notification about low stock and the arrival of the new shipment.
Shopify gives users the power to improve their site’s search engine optimisation with customisable features like meta title tags, descriptions, sitemap.xml files and ALT tags.
Now that you know the top features of Shopify, let’s evaluate its pros and cons:
Advantages of Shopify
Through the Shopify theme store, you can access responsive and professionally designed themes. These themes can look beautiful and can be optimised for your industry keywords easily.
Access Variety of Tools
Users can access and use various tools designed for better customer service, inventory management, shipping, reporting, and more.
High Speed and Excellent Security
Shopify’s eCommerce platform offers high speed. Additionally, the platform offers excellent security to ensure payments from customers using credit cards are carried out safely.
Disadvantages of Shopify
To custom design a Shopify website, you need to have profound technical knowledge and understanding beyond the basic CSS and HTML coding. It’s important to develop solid know-how of Shopify’s programming language called ‘Liquid’.
Although this is not a standard feature, there are templates and apps available, but they are either too expensive or limited in functionality.
Just like any platform, Shopify comes with its own set of advantages and disadvantages. However, the growth and popularity of the platform indicate that pros weigh higher than cons. Therefore, it all comes down to how intelligently you use this platform to your business success by making the most of the features and functionality of the Shopify eCommerce platform.
There are many Shopify partners that can help business owners and new entrepreneurs use this platform to their online business advantage. It’s a good idea to explore this avenue if you don’t have a Shopify expert on your team.