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Things You Need to Know About Shopify

by Tom Fogden
June 22, 2021 - Updated on November 22, 2022
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Whether you’re a new entrepreneur or an established brick-and-mortar business owner planning to launch an online storefront, finding the right platform is always a struggle. If you have shortlisted Shopify but need more information before finalizing your decision, this post is a good read. In this post, we’ll share with you everything you need to know about Shopify. Stick around.

Shopify Features

Contents

  • Shopify Features
    • Set Up and Organise products
    • Track Stock
    • Search-Engine Optimization
  • Advantages of Shopify
    • Beautiful Themes
    • Access a Variety of Tools
    • High Speed and Excellent Security
  • Disadvantages of Shopify
    • Coding Knowledge
    • Multi-Language Store

Shopify is known for being an all-in-one solution primarily because of its countless features. The platform allows users to not only build but also manage their online stores. Some of the top features include:

Set Up and Organise products

This feature gives the user the flexibility to group products by category, type, and sale. Moreover, with it, you can easily manage product variations by color, size, and materials. Therefore, users can keep products well-organized. Here are some tips on how to edit thank you page Shopify so that it fosters customer loyalty and drives repeat business with Shopify.

Track Stock

This feature helps you keep track of the stock and inventory while preventing customers from placing orders for products that are unavailable/out of stock. Shopify eCommerce platform users can also place automated reminders for notifications about low stock and the arrival of the new shipment.

Search-Engine Optimization

Shopify gives users the power to improve their site’s search engine optimization with customizable features like meta title tags, descriptions, sitemap.xml files, and ALT tags.

Now that you know the top features of Shopify, let’s evaluate its pros and cons:

Advantages of Shopify

Beautiful Themes

Through the Shopify theme store, you can access responsive and professionally designed themes. These themes can look beautiful and can be optimized for your industry keywords easily.

Access a Variety of Tools

Users can access and use various tools designed for better customer service, inventory management, shipping, reporting, and more.

High Speed and Excellent Security

Shopify’s eCommerce platform offers high speed. Additionally, the platform offers excellent security to ensure payments from customers using credit cards are carried out safely.

Disadvantages of Shopify

Coding Knowledge

To custom design a Shopify website, you need to have profound technical knowledge and understanding beyond basic CSS and HTML coding. It’s important to develop solid know-how of Shopify’s programming language called ‘Liquid’.

Multi-Language Store

Although this is not a standard feature, there are templates and apps available, but they are either too expensive or limited in functionality.

Just like any platform, Shopify comes with its own set of advantages and disadvantages. However, the growth and popularity of the platform indicate that the pros weigh higher than the cons. Therefore, it all comes down to how intelligently you use this platform for your business success by making the most of the features and functionality of the Shopify eCommerce platform.

There are many Shopify partners that can help business owners and new entrepreneurs use this platform to their online business advantage. It’s a good idea to explore this avenue if you don’t have a Shopify expert on your team.

Tom Fogden

Tom Fogden

Tom Fogden is a writer for Twollow with a range of experience in the world of tech publishing. Tom covers everything from cybersecurity, to social media and website builders when he's not reviewing the latest phones, gadgets, or occasionally even technology books.

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