Ecommerce has seen a real-time surge in 2020 but it looks even promising from 2021 to onwards. The shopping patterns are fast changing as people find it safe and rather economical to buy online. Online platforms like Amazon are offering valuable deals for all customers, especially for its prime buyers.
Prime buyers remain at focus and every single offer is made to facilitate and serve this class of buyers. Just like prime buyers we also have prime products. You would have seen Amazon prime badge on several products if you have ever happened to browse for some products on Amazon.
Amazon prime badge is a thing of value for every product you sell on this platform. It makes a product remain on top of the searches and helps you sell more. Prime badge makes your product look special in the eyes of the prospects.
A professional Amazon agency can help you understand how it could be earned and how it works with selling more of your products online. Olifantdigital.com has a lot to tell on how to get the Amazon prime badge for your products.
What is Amazon Prime?
Amazon prime is a subscription that is available for frequent shoppers. It offers a range of useful benefits to everyone looking to get lightning deals coupled with valuable shipping options. It is a membership plan on Amazon that can be bought as monthly as well as yearly subscriptions.
It is available at a discounted rate for students. People with Amazon prime under their belt get special shopping, reading, and streaming benefits. Prime buyers can avail of same-day shipping and two-day free shipping options. The prime day is also organized once a year to serve the prime buyers with real fine discounted deals. There are around 200 million prime members and the figure is still growing.
How to sell on Amazon prime?
One can sell either as a third-party seller through seller central or as a vendor through vendor central. Seller fulfilled prime and fulfillment by Amazon are the two options available to sell on Amazon prime.
Seller fulfilled Prime (SFP)
Sellers are used to fulfilling their own orders to avoid fulfillment fees. Amazon is now offering this class of buyers a chance to sell to prime buyers. A seller however will have to wait for the approval. One may require fulfilling the inventory criterion as well as standard order fulfilling to become eligible for this program.
Olifantdigital.com can teach you about how to find some valued shipping partners and how to keep processing orders in this regard. Once you are able to ensure that all you are likely to move from the waiting list to the trial period. The SFP trial period can be completed only when;
- Offer standard shipping options to the buyers.
- Are able to ship over 99% of your orders.
- Have less than 0.5% order cancellation rate.
- Use Amazon-approved carriers.
- Follow all refund and return policies of Amazon.
- Let Amazon track customer service.
- Have zero-day order fulfilling time.
Amazon never specifies the limit of the time period but once you are approved your products will start having a prime badge. All of your approved ASINs will start showing Amazon Prime Badge on their chest and from here starts your success story on Amazon.
This is probably the simplest story to earn a badge for people handling shipping on their own. But one can consult an Amazon agency to know more about how to get a prime badge in a quick time.
Fulfillment by Amazon (FBA)
It is a well-known program for sellers as well as buyers hovering on Amazon. Amazon offers a standard service to ship the items you order. All of a seller’s order processing is tackled and fulfilled by Amazon. It has some useful benefits for sellers.
The products are likely to get Amazon Prime Badge too quickly on their chest when they are shipped through Amazon FBA. No waiting list and no trial period are involved when you choose to fulfill your orders through Amazon. All you need to do is having polished product listings and maintain the fine seller-performance metrics to qualify for this program. Some other necessities are described below.
- Maintaining less than 1% order defect rate.
- Having full compliance with Amazon’s product policies and listings.
- Ensuring inventory storage limits as per Amazon’s requirements.
FBA works swiftly to help you earn a prime badge. It works for third-party sellers as well as vendors that sell directly to Amazon. All you need to do is taking care of the basic product policies and inventory stocks to qualify for the prime badge.
What If You Are A New Seller on Amazon?
A new seller is supposed to face some difficulties as products have neither qualified for the Prime Badge nor they have started making money for the seller. One may require running PPC campaigns to get some sales upfront. This is where one cannot afford to have FBA right from the start.
So what to do at the start? Of course, remaining focused on the sales. But it is vital to notice that the prime badge is also about sales. It adds value to a product and helps it sell frequently. It keeps appearing on top of the searches more often. This is where an Amazon agency can help you at the start. Olifantdigital.com is offering some wonderful options to help startups succeed in selling more as a new seller.
Doing some product search before launching the products can also prove useful. Low competition in certain sectors can help you promote and sell more easily. It is always good to get some reviews at the start to remain in the good books of Amazon’s search algorithms.
Why Should You Sell to Amazon Prime?
There are some solid reasons to sell to Amazon prime.
- Prime members are loyal buyers.
- Readily available to increase conversion rates.
- Prime members are willing to shop more.
- They are willing to pay more.
- They can enhance your chances of getting a Buy Box on Amazon.
So if you are looking to sell more of your products then try addressing the demands of all prime members right from the beginning.