Twollow
  • Tech
    Video Editing Services

    Video Editing Services: A Comprehensive Overview and Guide

    ATS Software

    ATS Software & How it Works

    Tips for Working with Your Web Designer

    7 Great Tips for Working with Your Web Designer

    Virtual Event Software

    Virtual Event Software: What Is It and How Does It Work?

    How Many Questions Can You Ask Chatgpt In An Hour

    How Many Questions Can You Ask Chatgpt In An Hour

    How To Block Mind-Reading Technology

    How To Block Mind-Reading Technology – A Detailed Guide

    IoT Devices

    IoT Devices: Communication Is Key, but How?

    Applying AI and ML in the Manufacturing Industry

    A Comprehensive Guide to Applying AI and ML in the Manufacturing Industry

    Breathe New Life into Your MacBook

    Breathe New Life into Your MacBook Pro With Battery Replacement

  • Apps
    Food Delivery Apps

    Why White-Label Food Delivery Apps Are Best To Start in 2023

    Why Should You Buy Views for Instagram

    Why Should You Buy Views for Instagram | Top Advantages

    News Mobile App

    Best Practices For Creating Engaging News Mobile App

    app development

    InsiderTech No:1 Web Application Development

    Efficient Hosting Solutions

    Why Businesses Should Use Highly Efficient Hosting Solutions for Their Sites

    How To Build Android Apps With Node JS Using Android JS

    How To Build Android Apps With Node JS Using Android JS

    Is Powerapps Service The Future Of App Development?

    How To Make Night In Little Alchemy

    How To Make Night In Little Alchemy?

    How To Make Light In Little Alchemy

    How To Make Light In Little Alchemy?

  • How To
    How to Uninstall Easytune

    How to Uninstall Easytune

    How To Import GTA Vice City Save To IOS

    How To Import GTA Vice City Save To IOS

    unit trusts

    How to Invest in Singapore Unit Trusts

    How To Unlock All Gun Skins in free Fire With Lulubox

    How To Unlock All Gun Skins in free Fire With Lulubox

    solar panels

    Common Solar Panel Concerns and How to Deal With Them

    imei number

    How to Check IMEI Number?

    bong

    How do you manufacture a bong?

    Central heating

    DIY Guide: How To Install A Designer Radiator

    website

    Things That Might Be Wrong With Your Website And How To Fix Them

  • Business
    • All
    • Finance
    What Is Payroll Software And What Are Its Benefits

    What Is Payroll Software And What Are Its Benefits?

    How Customer Reviews Affect Your Brand Reputation

    How Customer Reviews Affect Your Brand Reputation

    How to Qualify for an FHA Loan

    How to Qualify for an FHA Loan: Wondering If You’re Eligible for an FHA Loan?

    Ways to Level Up Your Financial Literacy

    Excellent Ways to Level Up Your Financial Literacy

    Investing In Gold

    Investing In Gold: What Lies Ahead?

    Does A Car Accident Affect Motorcycle Insurance & Vice Versa?

    Does A Car Accident Affect Motorcycle Insurance & Vice Versa?

    CRM Mistakes Businesses Make And How To Avoid Them

    5 CRM Mistakes Businesses Make And How To Avoid Them

    Business Benefits Of Learning a New Language

    The Business Benefits Of Learning a New Language

    job change

    What are the Mistakes that you should avoid when making a career change

  • Marketing
    Why is Conversion Rate Optimization Important

    Why is Conversion Rate Optimization Important?

    Positives and Negatives of Outsourcing Your Marketing

    The Positives and Negatives of Outsourcing Your Marketing

    Top 10 online marketplaces in 2023

    Top 10 online marketplaces in 2023: a guide to leading ecommerce platforms

    Tips for Creating an Effective Website

    Business Websites: 8 Tips for Creating an Effective Website

    Importance of Branding in the Health Industry

    The Importance of Branding in the Health Industry

    What is an SMM Panel

    What is an SMM Panel: A Comprehensive Guide for Beginners and the Right Time to Buy an SMM Panel

    Importance of Time to Market on Product Development

    Importance of Time to Market on Product Development

    Local SEO Tips for Struggling Businesses

    Eight Local SEO Tips for Struggling Businesses

    SMM panels to enhance your social media strategy

    Best practices for using SMM panels to enhance your social media strategy

  • General
    Best Maids Services Near Me

    Get Your Home Spotless with the Best Maids Services Near Me

    Flight Training

    Flight Training 101: Everything You Need to Know

    Punching Bag Online For Boxing

    Buying The Perfect Punching Bag Online For Boxing -Tips And Suggestions

    decorate outdoor

    5 Outdoor Decorating Trends That Are Shaping 2023

    How Long After A Vasectomy Can I Drive A Car

    How Long After A Vasectomy Can I Drive A Car

    Preparing For Your First Client Meeting

    10 Tips On Preparing For Your First Client Meeting

    Damon Salvatore Rule 34

    Damon Salvatore Rule 34: Everything You Need To Know 

    Online Radio Proxy

    Use An Online Radio Proxy To Listen Anywhere In The World

    best coffee bean grinders

    Coffee Packaging Guide for Summer 2023

  • Reviews
    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

    Honey Chrome Extension Review

    Honey Chrome Extension Review – Is It Scam Or Real?

  • Featured
No Result
View All Result
  • Tech
    Video Editing Services

    Video Editing Services: A Comprehensive Overview and Guide

    ATS Software

    ATS Software & How it Works

    Tips for Working with Your Web Designer

    7 Great Tips for Working with Your Web Designer

    Virtual Event Software

    Virtual Event Software: What Is It and How Does It Work?

    How Many Questions Can You Ask Chatgpt In An Hour

    How Many Questions Can You Ask Chatgpt In An Hour

    How To Block Mind-Reading Technology

    How To Block Mind-Reading Technology – A Detailed Guide

    IoT Devices

    IoT Devices: Communication Is Key, but How?

    Applying AI and ML in the Manufacturing Industry

    A Comprehensive Guide to Applying AI and ML in the Manufacturing Industry

    Breathe New Life into Your MacBook

    Breathe New Life into Your MacBook Pro With Battery Replacement

  • Apps
    Food Delivery Apps

    Why White-Label Food Delivery Apps Are Best To Start in 2023

    Why Should You Buy Views for Instagram

    Why Should You Buy Views for Instagram | Top Advantages

    News Mobile App

    Best Practices For Creating Engaging News Mobile App

    app development

    InsiderTech No:1 Web Application Development

    Efficient Hosting Solutions

    Why Businesses Should Use Highly Efficient Hosting Solutions for Their Sites

    How To Build Android Apps With Node JS Using Android JS

    How To Build Android Apps With Node JS Using Android JS

    Is Powerapps Service The Future Of App Development?

    How To Make Night In Little Alchemy

    How To Make Night In Little Alchemy?

    How To Make Light In Little Alchemy

    How To Make Light In Little Alchemy?

  • How To
    How to Uninstall Easytune

    How to Uninstall Easytune

    How To Import GTA Vice City Save To IOS

    How To Import GTA Vice City Save To IOS

    unit trusts

    How to Invest in Singapore Unit Trusts

    How To Unlock All Gun Skins in free Fire With Lulubox

    How To Unlock All Gun Skins in free Fire With Lulubox

    solar panels

    Common Solar Panel Concerns and How to Deal With Them

    imei number

    How to Check IMEI Number?

    bong

    How do you manufacture a bong?

    Central heating

    DIY Guide: How To Install A Designer Radiator

    website

    Things That Might Be Wrong With Your Website And How To Fix Them

  • Business
    • All
    • Finance
    What Is Payroll Software And What Are Its Benefits

    What Is Payroll Software And What Are Its Benefits?

    How Customer Reviews Affect Your Brand Reputation

    How Customer Reviews Affect Your Brand Reputation

    How to Qualify for an FHA Loan

    How to Qualify for an FHA Loan: Wondering If You’re Eligible for an FHA Loan?

    Ways to Level Up Your Financial Literacy

    Excellent Ways to Level Up Your Financial Literacy

    Investing In Gold

    Investing In Gold: What Lies Ahead?

    Does A Car Accident Affect Motorcycle Insurance & Vice Versa?

    Does A Car Accident Affect Motorcycle Insurance & Vice Versa?

    CRM Mistakes Businesses Make And How To Avoid Them

    5 CRM Mistakes Businesses Make And How To Avoid Them

    Business Benefits Of Learning a New Language

    The Business Benefits Of Learning a New Language

    job change

    What are the Mistakes that you should avoid when making a career change

  • Marketing
    Why is Conversion Rate Optimization Important

    Why is Conversion Rate Optimization Important?

    Positives and Negatives of Outsourcing Your Marketing

    The Positives and Negatives of Outsourcing Your Marketing

    Top 10 online marketplaces in 2023

    Top 10 online marketplaces in 2023: a guide to leading ecommerce platforms

    Tips for Creating an Effective Website

    Business Websites: 8 Tips for Creating an Effective Website

    Importance of Branding in the Health Industry

    The Importance of Branding in the Health Industry

    What is an SMM Panel

    What is an SMM Panel: A Comprehensive Guide for Beginners and the Right Time to Buy an SMM Panel

    Importance of Time to Market on Product Development

    Importance of Time to Market on Product Development

    Local SEO Tips for Struggling Businesses

    Eight Local SEO Tips for Struggling Businesses

    SMM panels to enhance your social media strategy

    Best practices for using SMM panels to enhance your social media strategy

  • General
    Best Maids Services Near Me

    Get Your Home Spotless with the Best Maids Services Near Me

    Flight Training

    Flight Training 101: Everything You Need to Know

    Punching Bag Online For Boxing

    Buying The Perfect Punching Bag Online For Boxing -Tips And Suggestions

    decorate outdoor

    5 Outdoor Decorating Trends That Are Shaping 2023

    How Long After A Vasectomy Can I Drive A Car

    How Long After A Vasectomy Can I Drive A Car

    Preparing For Your First Client Meeting

    10 Tips On Preparing For Your First Client Meeting

    Damon Salvatore Rule 34

    Damon Salvatore Rule 34: Everything You Need To Know 

    Online Radio Proxy

    Use An Online Radio Proxy To Listen Anywhere In The World

    best coffee bean grinders

    Coffee Packaging Guide for Summer 2023

  • Reviews
    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

    Honey Chrome Extension Review

    Honey Chrome Extension Review – Is It Scam Or Real?

  • Featured
No Result
View All Result
Twollow
No Result
View All Result

How to Design a Successful Business Logo

by Muhammad Irfan Bajwa
January 11, 2022 - Updated on May 24, 2022
0
design a business logo
Share on FacebookShare on Twitter

Your logo is one of the most important aspects of your business. An iconic logo can create instant brand recognition — think Nike, McDonald’s, and Apple. Even if customers aren’t familiar with your logo, it tells them who you are. Think about walking through an unfamiliar town and what you assume from the logos of local restaurants. What’s the atmosphere of the restaurant? Is it expensive? What kind of food do they have? What level of service do they provide?

Your customers will see your business logo on your storefront, in your online listings, on your own website and social media pages, on your shopping bags and branded merchandise, and in many other places. No matter what type of business you’re in, your logo is just as important to your image as your name. That’s why it’s important to have a business logo that tells people who you are and looks good while doing it.

6 Steps to Design the Perfect Business Logo (And Where to Do It):

You might think that designing a logo is just drawing something that looks good or hiring someone else to do it. It’s true that you want your logo to look good, but it’s more than just a piece of art. Designing a logo that builds your brand image and fits with your marketing plan is also a science that needs to follow important business principles to succeed.

Whether you want to try starting your own logo or want to outsource the entire process, here’s what you need to know.

#1. Understand the industry you’re in

Most industries have a standard look. Daycares and children’s fun centers will use a playful look. High-end restaurants want to look sophisticated and elegant.

There are no rules that say if you’re in a certain type of business you have to have a certain type of logo. But, there is a reason why similar businesses end up with similar logos at least compared to businesses in other industries. If you’re bringing your kids somewhere to spend the day, you want to pick a place that looks fun. If you want to get away from your kids for a quiet night out, you’re probably not going to pick the restaurant with a cartoon chef logo.

Your logo doesn’t have to end up matching the standard look for your industry, but you should understand what your customers are looking for and how your logo responds to that.

#2. Decide on the right font and color combination

Your logo can be an image, letters, words, or a combination. Almost anyone can recognize the logos of Twitter, McDonald’s, or FedEx.

No matter what type of logo you choose, the fonts and colors also create an image of who you are. In school, you probably learned to always use Times New Roman font for reports and that Comic Sans is just plain unprofessional. If you’re running a comedy club, maybe Comic Sans is what you’re looking for. The font you use should match the tone you want to set for your business.

Colors closely match customer tastes and emotions. Brighter colors might be associated with fun or high energy, while more subdued colors might give a more serious look.

#3. Try to avoid the cliches

It’s a good business practice to copy success. There’s usually a reason something was successful. Of course, you can take things too far.

Some logos are overdone to the point of becoming cliches. Think about how many real estate agents use a picture of a house in their logo or how many companies in general use an arc over their name. You might also see certain trends in your area like everyone using the same colors, fonts, or alignments of symbols and text.

If you follow the cliches, you risk your business not being able to stand out in the crowd. This is especially important when you’re new and trying to pull customers away from other businesses by showing that you’re actually better at something, not just an unproven copycat. The trick is to find the balance between following what works and finding a way to differentiate yourself.

#4. Keep it simple

The biggest companies in the world almost always have the simplest logos. That’s because those logos are easy to recognize and not just because that company is famous. When customers see your logo, you want them to either instantly recognize your business or at least feel something about your business if they don’t know who you are. You don’t want them to have to interpret your logo as a piece of modern art.

Simple logos also last forever. Apple has used the same image in different color variations for decades. McDonald’s has only slightly tweaked its golden arches. If you get more complex, you’ll almost surely be incorporating current tastes and design trends that will leave your logo outdated within a few years.

#5. Have your brand story in mind

What is your brand story? This could be an actual story like you’re a restaurant or packaged food company using your mother’s secret family recipe. It could also just be something you want customers to feel about your brand. Maybe you’re the fast, cheap, and easy solution, or you’re the upscale experts doing top-of-the-line work.

Your business logo is an illustration of your brand story. It might be literal or not. Many restaurants use a caricature of their founding chef styled to match the overall feel the restaurant wants to create. Shell gas stations use a basic shell logo that doesn’t have anything to do with gas but is simple, recognizable, and lets passing drivers know they can stop to fuel up without worrying about what they’re putting in their cars. The McDonald’s logo has simplified over time from focusing on a founder’s name to today’s logo that matches the fast dining experience that they offer.

#6. So how to actually get a logo done?

As a business owner, it’s important to understand how to make major business decisions like designing a successful business logo, but it’s also important to know when to bring in the professionals. You probably already have ideas about where you want your business and logo to go, but it takes an experienced logo designer to bring your logo to life.

One place to start is top logo maker websites. There are thousands of small businesses that need logos, and these websites give them the logo design support that they need. You can also look for a logo designer in an online marketplace or go with a branding agency to help you build a complete business image.

No matter where you go, the process is similar. You’ll be asked for information about what kind of brand you want to build similar to the topics discussed in this post. You might already have a sketch of a logo you want to use, or you might not have any idea at all. Your logo designer will guide you through finding answers to the unanswered questions, sketch some basic ideas, and then work with you on coming up with the final draft.

Conclusion

Your logo is one of the most important ways of telling customers what your business is and what you do. There are a number of steps you need to take to understand how to design a logo that creates the brand image you want in a way that’s easily recognizable to customers. You don’t have to, and probably don’t want to, fully design a logo yourself, but if you understand the important concepts, you can work together with a logo designer to create a successful business logo.

Muhammad Irfan Bajwa

Muhammad Irfan Bajwa

Irfan Bajwa is an emerging business enthusiast and passionate blogger and writer on a versatile level.

Related Posts

How to Uninstall Easytune
How To

How to Uninstall Easytune

EasyTune is a program developed by Gigabyte Technology Co., Ltd. that allows users to control and monitor their computer's performance,...

by Jasmine Otto
May 9, 2023
How To Import GTA Vice City Save To IOS
How To

How To Import GTA Vice City Save To IOS

Grand Theft Auto: Vice City is a popular open-world action-adventure video game that was originally released in 2002 for consoles...

by Haris V.
March 16, 2023
unit trusts
Finance

How to Invest in Singapore Unit Trusts

Unit trusts are mutual funds that allow investors to pool their money together and invest it in various assets. It...

by Muhammad Irfan Bajwa
September 26, 2022
How To Unlock All Gun Skins in free Fire With Lulubox
How To

How To Unlock All Gun Skins in free Fire With Lulubox

Free Fire players always need to buy and show off their new skins as soon as they appear in the...

by John Morris
July 7, 2022

Recommended

Why is Conversion Rate Optimization Important

Why is Conversion Rate Optimization Important?

May 31, 2023
Video Editing Services

Video Editing Services: A Comprehensive Overview and Guide

May 31, 2023
Used Textbooks

3 Tips for Getting the Most Value from Used Textbooks

May 30, 2023

Who We Are

Twollow is one of the leading tech and business blogs, that is dedicated towards updated Technology & Business news, reviews, Apps, how-to, smart tricks, and tweaks.

Follow Us

  • Facebook

Categories

  • Apps
  • Business
  • Education
  • Featured
  • Finance
  • General
  • How To
  • Marketing
  • Reviews
  • Security
  • Tech
  • Uncategorized

Top Posts & Pages

  • 100+ Free Premium Minecraft Accounts & Passwords (Tested 2023)
    100+ Free Premium Minecraft Accounts & Passwords (Tested 2023)
  • How to Get Free Virtual Phone Number for WhatsApp Installation
    How to Get Free Virtual Phone Number for WhatsApp Installation
  • How Much Weight is Allowed in a 20 ft and 40 ft Container?
    How Much Weight is Allowed in a 20 ft and 40 ft Container?
  • IoT Devices: Communication Is Key, but How?
    IoT Devices: Communication Is Key, but How?
Why is Conversion Rate Optimization Important

Why is Conversion Rate Optimization Important?

May 31, 2023
Video Editing Services

Video Editing Services: A Comprehensive Overview and Guide

May 31, 2023
Used Textbooks

3 Tips for Getting the Most Value from Used Textbooks

May 30, 2023
  • About Us
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Disclaimer
  • Cookie Privacy Policy

No Result
View All Result
  • Home
  • Security