There is a large percentage of businesses that are ignorant of how powerful YouTube can be in terms of marketing their business.
When you hear of digital marketing, it is not YouTube that comes to mind; YouTube is overshadowed by its more popular counterparts like Instagram, Facebook, and Twitter.
However, YouTube can be a great way to reach your audience and convert them to your idea or business. YouTube is not just a place to watch cute videos of babies laughing or hilarious videos of puppies playing. The platform is saturated with bloggers and individuals pushing their varied content online through videos.
You can find a video on every niche possible. And instead of having video ads that are extremely polished and professional, you might realize that a simple video made with a minimum number of elements converts better.
Tips to Use YouTube Effectively for Your Business and Grow in 2020
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1. Use Thumbnails for Maximum Impact
If you want viewers to watch your video, you need first to get their attention. Before the audience looks at the title, they will look at your video thumbnail.
The thumbnail image should include the main gist of your video along with an interesting still or image. Focus on the point you are making with your video and try to summarise it in the thumbnail.
2. Keywords in Title
Along with the thumbnails, the titles for your videos need to be catchy. If you want your content to be displayed in the YouTube search results page, you need to use a highly engaging title.
Using long-tail keywords rather than short ones, helps the YouTube search algorithm recognize your video. Run your video titles through several headline analyzers to arrive at the perfect tile name for getting the audience’s attention.
3. SEO in Your Written Content
Your content is not just the video you are sharing. It includes the title as well as the description and tags. While analyzing keywords to use in your video title, you need to consider including SEO tactics while writing the description too.
There are many SEO and keyword related tools available on the web for free. You can use these sites to understand which words might help in reaching your audience effectively. Tag your videos appropriately in the related categories to help your video in being recognized by the YouTube algorithm.
4. Consistency Is Key
Like all digital marketing channels, consistency is necessary even while creating YouTube videos. Having a consistent schedule helps in churning out content to keep the audience’s attention on your channel.
Every video can include a brief mention of your next topic and when you will be posting the video. The reminder leaves the audience curious about the content in your next video. It could make them subscribe to your channel for regular notifications.
5. Understand Your Audience
Before you start posting videos, you need to understand what your audience is searching for. Use the search category and note down the questions for which your audience is looking for answers.
Analyze the comments on your competitors’ videos and see what your audience is seeking. Create content that answers those questions.
6. Be Social
Like all its counterparts, YouTube is also a social media platform. To stay audience-oriented, you need to be active on the platform. Respond to any comments on your videos without delay. In case of any criticism, be polite rather than confrontational.
Bring awareness to your content by interacting with similar channels. You can do this by subscribing to their channels and commenting on their videos. You can also create your video on a particular topic already covered, and tag the producer. This brings it to the attention of an existing audience pool, as well as a peer who you could collaborate with in the future.
7. Be Succinct in Your Introduction
Unless you want your audience to click back and move away from your content, your introduction needs to be short and sweet. Use a YouTube video editor that has a lot of templates to make quality videos.
In the first few days of creating a channel, you need content to entice your audience to stick around. You can have an introduction to yourself and your website or business in the about me page of the channel.
You might have ventured into YouTube recently, but you might have a strong presence on other platforms. Once you post videos on YouTube, you can share the link with your followers on social media and direct the traffic to your channel on YouTube.
If you are a serial blogger, you can embed the videos into blog posts and reach an existing audience on a new platform.
9. Time Your Videos for Maximum Impact
The average video on YouTube is approximately four and a half minutes long. Shorter content has more of an impact than longer content as people generally don’t have enough patience to sit through hours of videos.
Use a promo video maker to have an impactful video just a few minutes long that can resonate with a huge audience.
10. Collaborate with Other YouTubers
Follow other YouTubers in your niche who are already established with a good number of subscribers. Bring yourself to their notice by being active commenters on their videos.
Once you have proven yourself to be a credible channel, you can ask for a collaboration, or make a video as a counterpoint to an existing video. This has a chance of being noticed by a different audience.
11. Be on Brand
While creating your content over multiple social platforms, it would be beneficial to have a consistent brand throughout.
You can make sure that your logo is catchy and that you use warm colors to attract the attention of the audience. Having the same logo for all your social media presence makes being recognized easier.
Key Takeaway
The critical point to note while creating a YouTube channel is that your audience will not grow immediately. You can grow your business with the help of YouTube. Still, you need to be patient and create content specifically tailored to your audience.
Time is the key, and having a strong content marketing strategy is essential to make your YouTube channel succeed in 2020.
