There are many factors that can determine if a business is going to succeed or not. However, the most important factor is customer acquisition.
To be precise, there can be no growth without new reinforcements showing up. Therefore, the main goal of every business owner and marketer is to bring more customers to their business.
Seeing that the eCommerce industry is an ‘online’ industry, it makes sense to always seek improvements when it comes to your website. After all, your website is where all the magic happens. And that means that you need to find ways to improve it so you can drive more conversions and attract more traffic.
Let’s take a look at the best ways to do it.
How to boost your website traffic
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When you successfully bring more people to your website, you increase the chances of making more sales and developing new relationships. Working on customer retention is always a priority, but the focus, in this case, is on the influx of new people visiting your website on a regular basis.
These individuals directly affect your growth and your overall business success. This is why we will first deal with website traffic before we move on to conversion-boosting methods.
Paid advertising
Paid advertising is seen as a plug-and-play method of attracting new customers to your webshop. In its essence, paid advertising means buying traffic with ads.
You should integrate them into your marketing strategy since it is a great way to expose your business to a large audience online. Additionally, it is a quick way to drive more relevant traffic to your website thanks to all the targeting options that are available.
The most popular type of paid ads is PPC ads. Pay-per-click ads are based on a fairly simple concept. Every time a visitor clicks on your ad, a bit of your money gets spent. You are the one that determines the budget, so there is no way to blow through the roof when it comes to spending money on ads.
Social media
It does not matter if you produce great written or video content if you don’t use the right platforms to promote it. The best way to promote this content is to share it on various social media platforms. This will help you drive a lot of traffic if done right.
Promote your content on social media platforms your target audience members use the most. Every platform is unique in its own way. For instance, Twitter is great for short links while Instagram is the best if you want to promote visual content.
Basically, it boils down to your business’s characteristics and your audience members’ preferences.
Prioritize your LinkedIn activity
Social media platforms like Facebook, Instagram, or Twitter, are great for attracting people to your website with good posts. However, LinkedIn is a bit more sophisticated in the sense that it is designed for business.
LinkedIn is a platform with over 500 million professionals and that means that you can drive quality traffic from this gold mine.
To make the most out of this platform, share as much as you can, join relevant niche-groups on LinkedIn, and discuss matters relevant to your industry. It would also be wise to network on this platform. Create your own group on LinkedIn where you can talk to your peers from other companies.
Do not hesitate to use tools to make the LinkedIn game easier. It is often dull to manually send out separate invites to people, so definitely consider using a LinkedIn automation tool to make this process easier. This will leave you with more time to focus on more important matters.
Internal links
Many marketers forget how important it is to link internally while they seek backlink opportunities. Make sure that you are not one of them. When you create and publish content, keep an eye out for internal linking opportunities.
This will not only help your SEO efforts, but it will also result in a better, more useful experience for the user. That is one of the founding stones of your traffic boosting efforts.
How to boost your conversion rates
Did you know that most websites only record a 0.1% to 0.2% conversion rate? Translate that into a simpler language and you get 1 customer out of 1,000 visits.
This only goes to show how important it is to constantly work on conversion rates. If you want to do that, take a look below, and learn more about conversion rate optimization.
Offer a money-back guarantee
It is common knowledge that people avoid risks. As a consumer, you avoid risks too.
You would never put money at stake unless you are fairly sure that you will get what you are paying for. This is where a money-back guarantee comes into play. It helps reduce fear and pushes your customers towards the buying decision.
Some business owners are afraid of losing money due to returns, but you should not be. First of all, when you sell quality products, there are little to no chances of unsatisfied customers.
And when you are willing to offer a guarantee for your products like this, you actually show that your business can be trusted. By increasing trust, you will develop deeper and better relationships with your customers.
Take a shot at email marketing
Email marketing can be used to both acquire and convert people. This is one of the oldest marketing methods, but it still provides a superb ROI.
However, the result of your email marketing strategy heavily depends on the content you send out using this channel.
To get more leads and sales from email marketing, you should have a few things in mind first.
- First of all, your subject lines have to be effective. Perfect the subject line and you just may convince a person to open your email instead of ignoring it and deleting it. People open emails if they see that they will benefit from them.
- Get the preview text right. A great subject line is important, but mastering the preview text is a whole new level. Pair a good subject line with an even better preview text piece and you will increase your chances of success significantly.
- Write emails as you write for the web. Email marketing copy is similar to web copy. It is important to follow a logical structure, keep the paragraph short, and include one main idea per paragraph.
Take advantage of referral marketing
Referral marketing makes it easy to attract new customers without practically any marketing efforts since your existing clients invite people they know to shop at your store.
However, this marketing method works only if you do your best to make the whole process convenient for your customers. To achieve that, you should use a contact picker along with your referral program software. The combination of these two allows your customers to easily invite their contacts to join your referral program and it actually doubles and even triples the number of emails that you’re going to acquire. Just think about it, typing takes time, something your customers aren’t willing to freely hand out, especially if they’re doing it from a mobile device.
With a contact picker, users can share their contacts without uploading spreadsheets, typing anything, or copying information from another window.
Eliminate unnecessary form fields
You have most likely seen dozens of boring online forms while browsing the web. These, without a doubt, have a detrimental effect on the website’s conversion rates.
If you want to improve your conversion rates, remove all unnecessary form fields. Only leave those that are essential for your goals.
Find the right balance between getting the critical lead info while keeping fields at a minimum. Make sure that every field has a role. If it has little to no significance, remove it.
Start improving the figures now
You have seen a few tips that you can use for improving customer acquisition and conversion rates. Go through this mini-guide one more time and see which tips you can implement right away to better the processes immediately.
Some have an instant effect while some take time to work. But whatever you choose, you will not make a mistake.
