In a world where online shopping is taking over, increasing foot traffic is becoming more and more of a challenge for retailers. When you’re facing tonnes of competitors on top of the allure for customers to simply stay indoors and shop from the comfort of their couches, how do you get people up and into your store?
Fortunately, there are loads of ways to spark interest, catch attention and get people moving through your front doors. Here are five easy tips that you can implement right away to see an increase in customer visits.
Jazz Up Your Storefront
The saying goes, “we eat with our eyes” but the same can be said for how we shop. We all like beautiful and interesting things, and a plain, boring and poorly maintained storefront isn’t going to have anyone running for the doorway.
Make a real effort with how your store looks, especially to by-passers. You can make your storefront enticing, inviting and exciting with elements such as perforated window graphics or eye-catching signage. Make sure your aesthetic aligns with your brand so you attract the right types of people, but either way, don’t be afraid to be bold if you want people to do a double-take when walking by.
We all know we need our business’s name displayed in front of the store – otherwise, nobody would know who or what you are. However, putting a little extra information out there never hurt anybody.
You can display a tagline or a tiny description of what your business is in order to help pique interest. This could be done on a poster, or you might want to use sandwich boards with a witty message or information about a special you’re running right now. Think about what will get people to stop and pay attention.
Train Your Staff
Unfriendly or bored-looking staff could quite literally put people off from entering your store, so be sure that your employees are well-trained and know how to be on their best behaviour, even when nobody seems to be around.
There are many different methods of training your staff that you could look into, so long as they get the idea of how to work with customers.
Level-Up Your Online Presence
Even if you’re trying to generate traffic to your physical location, your digital presence plays a crucial role. Make sure your business is active and posting about your store on popular social media platforms like TikTok and Instagram.
You can use your digital reach to drive people towards your store, so don’t neglect the online marketing strategy you know you need.
Host Classes or Events
A fun and exciting way to get people to notice your business is with some type of event. Depending on the nature of your business, you could host some kind of class, a fun day for your customers, host a speaker or even a charity event.
This will get people into your store and browsing around – but it will also put you on their radar next time they’re looking for exactly what you can provide them.