How does YouTube raiding podcasts niche pushing Apple and Spotify off podcasting market
YouTube has overtaken all its competitors in broadcasting podcasts. So it can now easily be called a place for podcasts. In addition, Futuri Media/University of Florida recently conducted a study that showed that YouTube has become a major player on the podcast market. Among respondents, 43% said that they listen podcasts on YouTube, it means YT is ahead of Apple (34%) and Spotify (23%).
Bloggers and podcasters are increasingly using their YT channels to advertise their own shows. It is possible that in the near future this will encourage YouTube to create a separate section to motivate bloggers to take such actions. This step will undoubtedly have a positive impact on the development of Youtube. YouTube’s superstars like Logan Paul and Emma Chamberlain and some others have used their huge army of fans on YT to further develop their podcasts. They just posted videos for each audio show on special channels.
There is also another type of content creators. Some podcasters have created their channels on YouTube, while already having a lot of fans and a popular podcast on another platform. Among such discoverers is, for example, Joe Rogan’s “Joe Rogan Experience”, and Ethan and Hila Klein’s “H3 Podcast”, which, in fact, introduced an innovation and made two channels. So, they created one channel for full episodes, and another channel for all the interesting moments of the release.
This makes it clear that YouTube can easily accelerate its development thousands of times and make an incredible leap. To do this, YT must repeat the strategy of Apple and Spotify, and create a separate section for podcasts. In addition, podcasts are a great way to attract new advertisers and new audiences. So this step will be very profitable for the company in terms of attracting investment. The company is aware of these advantages, and therefore tries to attract podcasters by using additional monetization on their shows. However podcasters already have their own methods of working with advertisers. They usually plan a strategy for working with them in advance and then make ads during their shows. This way they don’t fully depend on YT revenues and can even benefit of users who download podcasts off YouTube to watch or listen them offline.
So it means that podcasters will be able to get additional revenue on YT. In addition to doubled revenue, YouTube has a huge number of advantages. One of the advantages is the huge 2-billion audience of registered users. It makes YouTube the best platform for attracting listeners.
After all, all other platforms are significantly inferior to YT. So, there are 230 million registered users on Spotify. Another undeniable advantage of YouTube is subtitles. After all, subtitles attract international viewers who don’t speak English. Apple and Spotify are inferior to YouTube in this. After all, the prevailing number of their podcasts is only in English. All this suggests that YouTube has a good future as a platform for podcasts.
After all, a larger audience listens to podcasts from home, which means they can listen to them for free. Even though free users can’t listen to podcasts as audio, it doesn’t bother anyone. Also, the prevailing number of listeners do it at home. And if podcasters continue to post videos from the shoots, it can really make a revolution in the world of podcasts. Such videos will only enhance the effect of proximity between the presenters and the audience.