Local SEO is an important aspect of a business’s online presence, more so for struggling businesses. Optimizing websites for local search queries can be helpful for any business, big or small.
In doing so, businesses can increase their visibility in local search results and attract more customers. In this article, we will discuss eight local SEO tips that struggling businesses can use to improve their online presence.
Read on and let’s get started!
1. Develop a Strong SEO Strategy
The first step to improving local SEO is to develop a strong SEO strategy. This strategy should include optimizing your website for local search queries.
There should be a focus on building a robust backlink profile and using relevant keywords in your content. Your SEO strategy should include regular website audits. This should help you find and fix any technical issues affecting your SEO efforts.
2. Optimize Your Website for Local Searches
To improve local SEO, businesses should optimize their website for local search queries. This means including their city or region in their website’s title tags, meta descriptions, and content.
Create separate pages for each location served. Make sure to include relevant information such as the address, phone number, and business hours.
3. Claim and Optimize Your Google My Business Listing
Different businesses can use Google My Business for free. They may control their online presence on Google, and this includes Google Search and Google Maps. Claiming and optimizing your Google My Business listing is crucial for improving local SEO.
Ensure all information on your listing is correct and up-to-date. This includes the business name, address, phone number, website, and business hours.
4. Get Listed in Local Directories
Getting listed in local directories such as Yelp, Yellow Pages, and Angie’s List can help improve local SEO. These allow businesses to showcase all important information. They provide valuable backlinks to the website too, helping improve SERP rankings.
5. Use Content Marketing
Content marketing can improve local SEO by creating high-quality, informative content targeting local search queries. This strategy should focus on creating relevant content for the target audience and include relevant keywords.
6. Engage on Social Media
Social media is a powerful tool for improving local SEO. Make sure to encourage reviews, feedback, and comments. Social media can also be used to promote more content and interact with customers. You can also build relationships with other businesses in the area.
7. Encourage Customer Reviews
Customer reviews are essential for improving local SEO as they provide social proof that the business is trustworthy. Encourage customers to leave reviews on Google My Business, Yelp, and other local directories.
8. Check for Performance and Traffic
It’s also important to always track your website’s performance and traffic. Google traffic can fluctuate – sometimes it’s up, and some times they drop. So, doing this can help you identify areas that need improvement and adjust your strategy accordingly when you notice traffic dropping.
So, make sure to check your backlink profile and review your local search rankings. Doing these can improve your website’s visibility, attract more traffic, and drive more conversions.
Local SEO Tips to Boost Your Business
Improving SEO can be a daunting task. But with a strong strategy that includes the ones we included above, you can use this to your advantage. Make sure to keep these local SEO tips in mind at all times.
This can be the difference between struggling and bouncing back. If you want to revive your struggling business, use this local SEO guide to see a comeback in play! For more tips and guides, visit our blog today!