Finding the right way to stand out is a vital part of growing in today’s competitive food markets, and that is especially true for coffee manufacturers. A unique roast with a signature flavor will bring fans back time and time again, but you still need to entice first-time drinkers to try something new. That’s why understanding your packaging options is important.
Your unit packaging is one of the fastest ways to make a solid first impression while communicating important information about the roast and other details about your product. When you use custom coffee packaging that implements your own graphic designs alongside some of today’s top packaging trends, you stand out in more ways than one.
Use a Degassing Valve
There’s a reason that coffee bags with valve attachments are very common. The degassing valve allows your customers to minimize the space the coffee package uses while also maximizing its freshness. It lets you squeeze the air out of the package after making use of its resealable design, resulting in a more compact enclosure that has less air to react with the coffee oils in the beans and grind. This is especially important if your customers make use of in-store grinding for a whole bag because ground coffee loses its fresh aroma and flavor faster than whole beans.
Packaging Design Trends for the Summer
There are a few top trends in packaging right now that have been proven to draw customers. Some preserve freshness and help the product have a longer shelf life, others help contribute to a smaller carbon footprint while encouraging recycling. If you want your packaging to stand out positively, consider options that maximize the number of ways your product is on-trend.
- Maximalism in graphic design
- Eco-friendly materials
- Resealability
- Earthy colors
- Transparent packaging that showcases the product
- Warm tones
- Wraparound effects
You can manage every item on the list with the right printed mylar bags and a great graphic design team. That means you can make the most of this year’s trends as you set your branding for the warm season, allowing you to stand out everywhere your coffee is sold.
Advantages of Using Mylar Packaging
Mylar has become popular for food packaging because it is one of the best materials for containing scents and keeping a package airtight. That means the products inside your mylar pouches stay fresh longer. It also means that when you use resealable packaging, your product can be kept fresh for longer without having to be transferred to any other container. That convenience is attractive to customers, and it also helps you make a great impression every time someone makes a cup.
Mylar also avoids some issues with traditional packing materials like metals that can oxidize with the oils and lead to changes in flavor, and it is both strong and recyclable, which makes it ecologically friendly. If you’re ready to take the next step with mylar packaging, you really need to talk to a manufacturer about how to design the perfect pouch for your product.
