Twollow
  • Tech
    Managed IT Services

    Managed IT Services vs. Outsourcing: Here’s What You Need to Know

    Digital Marketing Trends

    How To Scale Your IT Team On A Budget

    Benefits Of Cloud Print Management In The New Era Of Work

    4 Benefits Of Cloud Print Management In The New Era Of Work

    Hybrid Events

    7 Top Practises for Hybrid Events

    VPS server

    Why You Might Want to Host Your Site on a VPS or VDS?

    Close up of a restaurant manager talking to the waiter

    Advantages of Using Technology in the Restaurant Industry?

    html

    How to choose the best HTML editor?

    Types of Artificial Intelligence

    Types of Artificial Intelligence

    Huawei Watch GT2 Pro

    Huawei Watch GT2 Pro

  • Apps
    spotify fraud

    Shopify Fraud Prevention Tips Every E-Commerce Business Owner Should Know

    Nintendo 3DS emulator

    11 Best Nintendo 3DS emulator for PC, Windows & Android

    play and win online

    6 Best User-friendly APPs to Play Online Lottery

    Design Canva Templates

    How to Design Canva Templates

    link building service

    Hack someone’s Instagram Password with Easy Tricks

    Buying Instagram Followers

    The Pros and Cons of Buying Instagram Followers

    mobile app business plan

    How to Create a Perfect Mobile App Business Plan?

    app development

    Why Should You Consider React Native App Development?

    Instagram app

     What is Instagram Monitoring 

  • How To
    solar panels

    Common Solar Panel Concerns and How to Deal With Them

    imei number

    How to Check IMEI Number?

    bong

    How do you manufacture a bong?

    Central heating

    DIY Guide: How To Install A Designer Radiator

    website

    Things That Might Be Wrong With Your Website And How To Fix Them

    design a business logo

    How to Design a Successful Business Logo

    How Live Streaming works

    How Live Streaming works – Everything You Need to Know

    live stream

    How to Live Stream on Twitch

    How Can Workout Make Life Easier

    How Can Workout Make Life Easier?

  • Business
    • All
    • Finance
    Become a Successful Entrepreneur

    The Top 6 Things to Do Today to Become a Successful Entrepreneur

    Buy Cryptocurrency

    What Is Dash Cryptocurrency And Its Use Cases In Today’s Economy

    Boost Traffic to Your Store

    Boost Traffic to Your Store: 5 Tips

    When to Refinance Your Student Loans

    When to Refinance Your Student Loans

    Influencing Modern Business

    4 Factors Influencing Modern Business Partnerships

    Credit Counseling Myths

    What are the different types of Credit Card you can avail in 2022?

    Business Management

    5 Ways To Help Boost Your Business Management Career

    What You Should Do During a Bitcoin Bear Market

    What You Should Do During a Bitcoin Bear Market

    Cryptocurrency market

    What Is Crypto Exchange And How Does It Work?

  • Marketing
    social media pictures

    5 Tips for Improving Your Social Media Pictures

    Best Youtube Advertising Strategies For Small Businesses

    7 Best Youtube Advertising Strategies For Small Businesses

    Social Media Marketing Tips For Beginners

    4 Social Media Marketing Tips For Beginners

    affiliate marketing

    Affiliate Marketing for Beginners: 5 Tricks to Make It Easier

    b2b marketing strategy

    What Are the Best B2B Marketing Strategies to Use?

    Content Enough to Grow Your Online Traffic

    Is Writing Amazing Content Enough to Grow Your Online Traffic?

    why video marketing is essential for your business

    Reasons why video marketing is essential for your business

    content marketing strategy

    How to create a comprehensive local content marketing strategy for your Hobart-based business?

    Why Is Digital Marketing So Important for Your Small Business?

  • General
    Breakthrough Junior Challenge

    An Overview of the Breakthrough Junior Challenge

    Nursing Jobs

    Five Nursing Jobs That You Need to Know About

    Plumbing Emergency

    Four Ways to Tell if It’s a Plumbing Emergency

    Need Of A Website For Your Dental Practice

    Need Of A Website For Your Dental Practice

    Merchant Account

    How Does A Merchant Account Assist CBD Businesses?

    https://www.gettyimages.com/detail/photo/spa-cosmetic-products-beauty-concept-royalty-free-image/1299954303

    How to Make the Most Out of Your Spa Day?

    trading

    Is Commodity Trading Good For Beginners

    spain

    How to choose the property of your dreams in Spain

    istanbul

    Apartments for wealthy foreigners in Istanbul

  • Reviews
    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

    Honey Chrome Extension Review

    Honey Chrome Extension Review – Is It Scam Or Real?

  • Featured
No Result
View All Result
  • Tech
    Managed IT Services

    Managed IT Services vs. Outsourcing: Here’s What You Need to Know

    Digital Marketing Trends

    How To Scale Your IT Team On A Budget

    Benefits Of Cloud Print Management In The New Era Of Work

    4 Benefits Of Cloud Print Management In The New Era Of Work

    Hybrid Events

    7 Top Practises for Hybrid Events

    VPS server

    Why You Might Want to Host Your Site on a VPS or VDS?

    Close up of a restaurant manager talking to the waiter

    Advantages of Using Technology in the Restaurant Industry?

    html

    How to choose the best HTML editor?

    Types of Artificial Intelligence

    Types of Artificial Intelligence

    Huawei Watch GT2 Pro

    Huawei Watch GT2 Pro

  • Apps
    spotify fraud

    Shopify Fraud Prevention Tips Every E-Commerce Business Owner Should Know

    Nintendo 3DS emulator

    11 Best Nintendo 3DS emulator for PC, Windows & Android

    play and win online

    6 Best User-friendly APPs to Play Online Lottery

    Design Canva Templates

    How to Design Canva Templates

    link building service

    Hack someone’s Instagram Password with Easy Tricks

    Buying Instagram Followers

    The Pros and Cons of Buying Instagram Followers

    mobile app business plan

    How to Create a Perfect Mobile App Business Plan?

    app development

    Why Should You Consider React Native App Development?

    Instagram app

     What is Instagram Monitoring 

  • How To
    solar panels

    Common Solar Panel Concerns and How to Deal With Them

    imei number

    How to Check IMEI Number?

    bong

    How do you manufacture a bong?

    Central heating

    DIY Guide: How To Install A Designer Radiator

    website

    Things That Might Be Wrong With Your Website And How To Fix Them

    design a business logo

    How to Design a Successful Business Logo

    How Live Streaming works

    How Live Streaming works – Everything You Need to Know

    live stream

    How to Live Stream on Twitch

    How Can Workout Make Life Easier

    How Can Workout Make Life Easier?

  • Business
    • All
    • Finance
    Become a Successful Entrepreneur

    The Top 6 Things to Do Today to Become a Successful Entrepreneur

    Buy Cryptocurrency

    What Is Dash Cryptocurrency And Its Use Cases In Today’s Economy

    Boost Traffic to Your Store

    Boost Traffic to Your Store: 5 Tips

    When to Refinance Your Student Loans

    When to Refinance Your Student Loans

    Influencing Modern Business

    4 Factors Influencing Modern Business Partnerships

    Credit Counseling Myths

    What are the different types of Credit Card you can avail in 2022?

    Business Management

    5 Ways To Help Boost Your Business Management Career

    What You Should Do During a Bitcoin Bear Market

    What You Should Do During a Bitcoin Bear Market

    Cryptocurrency market

    What Is Crypto Exchange And How Does It Work?

  • Marketing
    social media pictures

    5 Tips for Improving Your Social Media Pictures

    Best Youtube Advertising Strategies For Small Businesses

    7 Best Youtube Advertising Strategies For Small Businesses

    Social Media Marketing Tips For Beginners

    4 Social Media Marketing Tips For Beginners

    affiliate marketing

    Affiliate Marketing for Beginners: 5 Tricks to Make It Easier

    b2b marketing strategy

    What Are the Best B2B Marketing Strategies to Use?

    Content Enough to Grow Your Online Traffic

    Is Writing Amazing Content Enough to Grow Your Online Traffic?

    why video marketing is essential for your business

    Reasons why video marketing is essential for your business

    content marketing strategy

    How to create a comprehensive local content marketing strategy for your Hobart-based business?

    Why Is Digital Marketing So Important for Your Small Business?

  • General
    Breakthrough Junior Challenge

    An Overview of the Breakthrough Junior Challenge

    Nursing Jobs

    Five Nursing Jobs That You Need to Know About

    Plumbing Emergency

    Four Ways to Tell if It’s a Plumbing Emergency

    Need Of A Website For Your Dental Practice

    Need Of A Website For Your Dental Practice

    Merchant Account

    How Does A Merchant Account Assist CBD Businesses?

    https://www.gettyimages.com/detail/photo/spa-cosmetic-products-beauty-concept-royalty-free-image/1299954303

    How to Make the Most Out of Your Spa Day?

    trading

    Is Commodity Trading Good For Beginners

    spain

    How to choose the property of your dreams in Spain

    istanbul

    Apartments for wealthy foreigners in Istanbul

  • Reviews
    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

    Honey Chrome Extension Review

    Honey Chrome Extension Review – Is It Scam Or Real?

  • Featured
No Result
View All Result
Twollow
No Result
View All Result

4 Digital Marketing Strategies For Businesses in 2022

by Tom Fogden
January 4, 2022
0
Digital Marketing
Share on FacebookShare on Twitter

Gone are those days when companies used to rely on a single marketing medium to market their products and services. Today’s businesses strategically leverage online and offline marketing techniques to promote their product and brand before their target audience. With higher personalization in the campaigns with the help of Boutique marketing agencies such as Adroit Marketing, businesses can target their audience more effectively. If you own or operate an SME, you understand the need for effective marketing. To help you with your marketing road map, here are four effective digital marketing strategies for your business in 2022.

Video marketing

Videos are a great way to convey your message. Thanks to technological advancement, people are consuming video content like crazy. As much as they are an effective marketing tool, it’s essential to understand that customers are bombarded with many videos every day. That means you have to stand out from the crowd. Create short, engaging videos that will instantly hook your viewers and encourage them to take action.

Funny videos are more often shared among friends. Try to plan your video campaign around your target audience. Know what they like and how they will relate to your video. Do not try to directly sell the product, instead create an emotional story around your product that will create a soft spot for your brand in the hearts of your audience.

Email marketing

Email marketing is still one of the most effective digital marketing strategies many companies use. Though there are possibilities that your email might get ignored in the plethora of emails from other companies, if you play your cards right, you can easily stand out. Personalizing your emails, writing catchy email headers, and using effective CTAs will significantly improve the CTR of your emails. Instead of sending a blanket, cookie-cutter email to your entire audience, create audience segments based on their likes, dislikes, and online behavior. It’s also best practice to double-check the email content, CTA, design before you send it out to your email list. It gives you the chance to fix errors. It’s also a good idea to include the links to your social media handles in the email to have a better social media presence.

Search Engine Optimization

Search Engine Optimization, popularly known as SEO, is one of the most effective organic digital marketing strategies. SEO ranks your blog and business website higher in search engines like Google, Yahoo, Bing, etc. Whenever a user looks for a particular product or service, the keywords on your website content match the user’s search string. For that, you have to optimize your website content with those keywords.

Search engines help businesses to build trust and authority as the customer finds a company trustworthy if they rank higher in the search results. Digital marketing agencies like Adroit Marketing help brands in link building that help to increase the authority of the website and rank higher in the SERPs.

PPC Ads

Pay Per Click or PPC ads is an effective strategy for reaching potential customers actively searching for the product or service you are selling. Whenever a user visits a website, they are shown relevant ads. If you plan to promote your brand with PPC ads, you become an advertiser. Whenever a website visitor/user clicks on the advertisement on different websites where your ads are displayed, you pay for the click to the ad exchange.

Digital marketing strategies help your brand skyrocket your brand value while getting more exposure to your target audience. Make sure you hire only professional marketing agencies to help build effective digital marketing strategies.

Tom Fogden

Tom Fogden

Tom Fogden is a writer for Twollow with a range of experience in the world of tech publishing. Tom covers everything from cybersecurity, to social media and website builders when he's not reviewing the latest phones, gadgets, or occasionally even technology books.

Related Posts

social media pictures
Marketing

5 Tips for Improving Your Social Media Pictures

When it comes to growing your social media platform, you need to understand the importance of high-quality images. You only...

by Tom Fogden
May 25, 2022
Best Youtube Advertising Strategies For Small Businesses
Marketing

7 Best Youtube Advertising Strategies For Small Businesses

Given that YouTube is the world's second-largest search engine (only falling behind Google), it is a tremendous opportunity for marketers...

by John Morris
May 20, 2022
Social Media Marketing Tips For Beginners
Marketing

4 Social Media Marketing Tips For Beginners

Because social media platforms attract many users, organizations utilize them to reach a wider audience. Moreover, these channels give entrepreneurs...

by Tom Fogden
May 19, 2022
affiliate marketing
Marketing

Affiliate Marketing for Beginners: 5 Tricks to Make It Easier

Making your first affiliate sale can seem daunting. But with the right tricks up your sleeve, it can be a...

by John Morris
May 12, 2022

Recommended.

How to Save Costs When Running a Business

How to Save Costs When Running a Business

June 8, 2021 - Updated on September 16, 2021
ecommerce

Why eCommerce Marketing Keeps Changing (And How To Adapt)

May 16, 2021
5 Social Media Red Flags Parents

5 Social Media Red Flags Parents Should Be Concerned About

December 30, 2019 - Updated on July 28, 2021
Reveal A Caller

4 Ways to Reveal A Caller with A Private Number

June 23, 2020 - Updated on August 12, 2021
Roadside Assistance App

Why Using Roadside Assistance App Is a Smart Move

September 19, 2020 - Updated on August 5, 2021
FIFA Coin Website

What is the Cheapest FIFA Coin Website?

June 11, 2020 - Updated on August 12, 2021

Twollow is one of the leading tech and business blogs, that is dedicated towards updated Technology & Business news, reviews, Apps, how-to, smart tricks, and tweaks.

Follow Us

Categories

  • Apps
  • Business
  • Education
  • Featured
  • Finance
  • General
  • How To
  • Marketing
  • Reviews
  • Security
  • Tech
  • Uncategorized

Top Posts & Pages

  • 100+ Free Premium Minecraft Accounts & Passwords (Tested 2022)
    100+ Free Premium Minecraft Accounts & Passwords (Tested 2022)
  • How to Get Free Virtual Phone Number for WhatsApp Installation
    How to Get Free Virtual Phone Number for WhatsApp Installation
  • How Much Weight is Allowed in a 20 ft and 40 ft Container?
    How Much Weight is Allowed in a 20 ft and 40 ft Container?
  • 4 Ways to Reveal A Caller with A Private Number
    4 Ways to Reveal A Caller with A Private Number

Recent Posts

social media pictures

5 Tips for Improving Your Social Media Pictures

May 25, 2022
Managed IT Services

Managed IT Services vs. Outsourcing: Here’s What You Need to Know

May 25, 2022
Breakthrough Junior Challenge

An Overview of the Breakthrough Junior Challenge

May 25, 2022
  • About Us
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Disclaimer
  • Cookie Privacy Policy

No Result
View All Result
  • Home
  • Security