Many people seem to think that it’s easy to build a website, and it has become easier with tools like Weebly, WordPress, and Shopify. But building a great website that will help build your brand, convert visitors, and get traction on search engines is something that will be difficult to do without experience. You might be able to build a serviceable website and save a few pounds, but you’ll lose a lot more on the back end. Let’s take a look at a few reasons why you should think twice about building website on your own.
Less Freedom
One of the things people don’t realise when they use a tool like Shopify is that their website will need to stay on their servers forever. This means that you will never be able to move your site to another server and improve on things like server performance. There will also be limitations to how much you can tailor your website to your needs. There might be features that you won’t be able to add, for instance, or it will be much more difficult to add through the platform, so that’s something you need to be aware of.
Your Site Won’t Perform Well
There’s no point in saving money on web design if your website doesn’t convert or if visitors hate it. You also have to know how to code the website so it can gain the favour of search engines and that’s something even some seasoned designers struggle with. If you want to get a website that will work well from the minute you launch it, it’s better to leave things to the professionals. If you want the best results, you should go with a multidisciplinary team with extensive resources. An example of this can be seen through the web agency Webheads. They have lots of experience with e-commerce businesses if that’s the sector you’re into, and will be able to build a site that converts well. They are also experts in search engine optimisation and will help you build a site that will look great to both visitors and search engines.
Mobile-Friendliness Issues
If you didn’t know already, Google places a lot of emphasis on making websites as accessible as possible to mobile users. Mobile design can get very complex, and chances are that you’ll miss some things if you decide to build the site yourself. You might think that your site looks great on mobile, only to find out that it looks completely different depending on the device. That is another thing that only a professional will be able to handle.
Security Issues
A lot of owners are oblivious to the amount of risk they are exposing themselves to when they build their own sites. They might think that, because they’re a small operation, no one will target them. But they’re wrong. Small websites are one of the favourite targets for hackers because they tend to be much more vulnerable. Things are even worse if you are considering using a platform like WordPress since hackers know it inside and out. So, if you want to avoid business disruption and potential legal issues, don’t cut corners and instead work with a qualified team.
These are just some of the reasons why hiring a professional team for building website makes so much sense. We suggest that you start looking for a team with experience and a good reputation that will be able to work with you and find something that fits your needs and budget.
