Picture this. You have spent significant time and effort to launch your business and are confident that your product or service is exceptional. Yet, you aren’t making enough sales. Now, you’re wondering what factors could be responsible for this.
Well, in today’s fiercely competitive world, businesses often fail to realize the significance of brand awareness through social media. Put it this way; the more customers become aware of your brand and its offerings, the higher your revenue and profits. One of the most compelling and proven ways to boost brand awareness is leveraging social media platforms.
Undeniably, the world is moving towards digitization at an astonishing pace. Today, more and more people spend considerable time on various social media platforms. According to Kepios statistics, there are around 4.55 billion social media users worldwide as of October 2021.
The stats prove that you’ll probably miss out on several potential opportunities if you don’t promote your brand on social networks. After all, almost every person in the world has access to social media.
So why not leverage this digital marketing strategy to get your brand in front of customers and improve conversion rate?
Thus, dive in below to learn five ingenious ways to boost brand awareness through social media:
-
Collaborate with influencers
Through collaboration with influencers on social media, you can improve your brand visibility and increase brand awareness. Since these influencers have a huge following, they can help promote your brand to a large audience. However, ensure that the influencers you choose to promote your products or services align with your brand image.
This way, you’ll be approaching your target audience through the influencer without utilizing push marketing strategies. What’s more, you can even plan events hosted by these influencers to have your audience come and visit you physically. However, don’t forget to provide promotional notebooks and other items to your audience during these events. This way, they’ll remember your brand even after the event has ended.
Influencer marketing is gaining momentum in today’s digital arena, and all for good reasons. So, benefit from it to enhance your brand image and boost awareness.
-
Know your target audience
How can you promote your brand’s products or services if you don’t know your target audience? Therefore, conduct proper and thorough marketing research to identify your target audience.
Such initiatives will also help you unearth customers’ unstated wants and needs. As a result, you’ll be able to devise social media strategies keeping in mind customers’ varying needs and preferences.
Doing so can help you create social media posts that align with your relevant audience’s expectations and demands. After all, you can’t make assumptions about social media marketing strategies. A better approach to gaining insight into your relevant customers is by taking inspiration from your competitors’ social media accounts.
-
Choose the right platform
After identifying your specific target audience, your next step is to figure out which social media platform would be perfect for promoting your brand. Many social media platforms can help you connect with your online audience, including Twitter, Facebook, Instagram, and LinkedIn.
However, you don’t have to be present on all social media platforms. Why? Because not all social media sites can help you achieve your digital marketing objectives. Therefore, research before narrowing down your options and choosing the right platform for boosting brand awareness.
However, keep in mind; you can’t post similar content on every social media account. Each social media platform has a different tone, so you must create unique content according to the audience.
-
Engagement is a must
Undoubtedly, developing quality content isn’t enough to beat the competition. You must also interact with your audience by liking or replying to the comments on your posts.
As a result, your customers will realize that you respect their opinion and are attentive to their suggestions. Try to take a personalized approach when interacting with your followers by using emojis or users’ names.
Additionally, take a step further by getting your brand in front of more social media users. You can do so by encouraging your followers to share your posts. Social sharing is a powerful way to build strong relations with your online customer base and boost brand awareness.
For this purpose, try to create thought-provoking posts that’ll ultimately compel your followers to share them on their accounts.
It is essentially a digital word-of-mouth practice. Opening the sharing option on your social media handles can help you earn more followers.
-
Don’t forget to measure the performance
Although the above-discussed tips will yield satisfactory results, all your efforts will fall by the wayside if you don’t keep track of progress. So, it’s essential to pay close and careful attention to the comments on your social media posts.
Also, whether or not your social media campaigns are paid or organic, you must always examine, measure, and optimize them. Paying undivided attention can help you determine which type of content works the best for your brand and which content the audience likes and shares the most.
Furthermore, when you take feedback seriously and keep track of the KPIs, you can devise more relevant marketing strategies. Likewise, don’t forget to leverage your website analytics to determine where the website traffic comes from and where you need to attract more.
You can even utilize various social media marketing tools to gain better insights into engagement activities and optimize your approach accordingly.
Summing up
Indeed, branding your business on social media is a challenging marketing activity. Conducting market research, knowing your target audience, devising the right strategies, and attracting potential customers are crucial steps. However, all these efforts will yield desirable results if you work on them diligently.
When it comes to boosting brand awareness through social media, there is always a learning curve involved in the process. Although these strategies can help you with social media branding, you should continually assess, test, track, and improve your performance.
Even more important is to create a product that provides value to the customers and solves their problems. This way, you can ensure that your brand remains with your audience for a longer time, eventually increasing loyalty and returning customers.
