When it comes to growing your social media platform, you need to understand the importance of high-quality images. You only get a few seconds to make an impression and if your photos aren’t up to snuff, social media users are going to scroll on by.
Believe it or not, many of the most successful social media marketers aren’t professional photographers and editors. So, how are they putting out such great content?
It’s all about knowing a few tricks that will improve your social media pictures with minimal effort.
Read on for five tips that will help you boost your photography skills and edit images so that your social media feed gains more attention.
1. Start With the Rule of Thirds
If you’re shooting on an iPhone, stop what you’re doing and head to your camera settings to turn on the grid feature. Now, make sure that your subject is only taking up one-third of the shot. This is a long-time standard for high-quality photos that you don’t want to overlook.
2. Sharpen the Focus
Your subject should never be blurry or out of focus. Use camera presets or tap your screen on a smartphone to ensure a sharp focus. Use tools like this background eraser if there are too many distractions taking the focus away from your subject.
3. Create Consistency
When you’re posting photos and images to social media, individual photos aren’t the only thing to take into consideration. When you’re posting on Instagram, in particular, you should always think about how each post is impacting your personal “grid.” When Instagram users head over to your page, they want to see consistency in both subject matter and in the composition of your images, which means that you will want to stick to similar editing tools or filters for all of your photos.
4. Don’t Over-Edit
The most important rule of editing images is to avoid over-editing. When you apply a heavy filter or go too far with editing software, your image can end up looking fake or the edits could distract from the subject. When you play with things like composition and lighting, be sure that each edit is serving to enhance your photo.
5. Only Choose Your Best Shots
Whether you’re taking photos for social media marketing or for your own page, be sure to take multiple photos of every subject. That way, you have plenty of options to choose from and can select your best shots every time. No amount of editing or cropping will improve a bad photo, so leave those blurry shots in the trash folder.
Start Improving Your Social Media Pictures Today
If you’re trying to boost your social media presence, it’s time to start thinking seriously about your social media pictures. These easy tips will get you started on the right track and help you to improve your social media experience.
Looking for more ways to improve your online presence? Take a look at more of our marketing content that you can use for your company or your personal platform.