Social media is no doubt one of the major focuses of business marketing in the modern world. It is because social media carries an immense volume of people who are target audiences for business. Unlike in the past when ads were all about advertising the product and nothing more, the current customer is much transformed in terms of taste and preferences.
You will need to be clever in the way you approach this unique customer or risk being ignored. One of the best social media strategies is integrating pop culture. Yes, integrating what is trending in your social media marketing campaign can translate to high returns on your investments. But why should pop culture find a place in your social media strategy? Well, there are plenty of reasons that justify this move. Let’s jump straight into some of the reasons to integrate pop culture into your social media strategy.
Bringing a Human Factor to your Brand
People should not view your company as a static business waiting to siphon cash from customers from a certain floor of a building. Remember you are selling your product to customers and they want that human factor in you so that they can feel that the company is also made of people and not static structures. One way to do this is to use entertainment marketing via strategies like product placements, celebrity endorsements, brand partnerships, etc. Customers get to see that you have a personality-you are not just limited but can take multiple dimensions. For example, if a company tweets about how boring an event or a day is and adding some human elements in it, the tweet becomes eye-catchy to viewers and may not forget it with ease.
Creating Relationships
Tapping on pop culture puts you in the same basket of interests with potential customers. When you post something that excites them, they feel happy about your brand because you seem to have the same interests. This way a natural connection between your brand and potential customers pops up. You can put something you understand that is of interest to viewers on social media. For example, you can put a public post about the best holiday destinations, foods, or pets among others. Use pictures alongside words to make it more appealing and attractive to viewers.
It’s a Chance to understand your Audience Better
Pop culture gives you a unique platform to understand your audiences better. You get to know their lifestyles, preferences like TV shows, movies, and favorite vacation places among others. It is not just enough to know their demographics. Understanding your audience will help you choose the right things to post to minimize the risk of content backfiring. A good example is to post a comment on some popular TV shows, movies, or hits.
There is a High Chance for More Traffic
The reason you are taking advantage of trending topics to light up social media to grab the attention of potential customers. This way you can siphon many leads to your brand. However, there is a catch. You just can’t post a topic whose trending fire has diminished. Capitalize on trending topics while they are still relevant and light social media. Some posts depend on the calendar and if you do wrong timing, you will not command significant viewers. For example, if you create a post about celebrating Valentine in September, the post will definitely hit a snag. Pounce on the current hot topics and you will see how you can massively drive traffic to your brand.
It’s Easy to Incorporate a Soft Sell
Pop culture sometimes gives us a way to post soft products for potential customers. Think about a nail polish brand or OPI for example. These products can be incorporated into a soft-sell because their glittering colors can match and inspire certain festival events. This way, you can attract lots of viewers without struggling to explain much about your product.
It Adds More Activities to your Content Calendar
Numerous activities run in a year’s calendar. However, there are those major pop culture events that take social media by storm. It could be a popular NFL, soccer, or NBA event. Seize these moments and post something about the event. Structure your post in such a way that it can lure lots of viewers to your brand. Several brands often tweet during such events and for sure they end up receiving huge following.
Final Remarks
With the aforementioned reasons, it is beyond doubt that integrating pop culture into social media strategy yields better results. It is time to experiment with pop culture and see how it will impact your business marketing strategy!
