Twollow
  • Tech
    GPS Trackers

    Types of GPS Trackers: A Comprehensive Overview

    Indian Developers

    Why Indian Developers are a Go-To Choice for Global Tech Companies

    text to speech

    Text to Speech in Assistive Technologies: Empowering Users with Disabilities

    IT Services

    Unlocking the Power of Managed IT Services: Supercharge Your Business in Charlotte with Proactive IT Support

    VoIP Phone System

    Top Features to Look for in a VoIP Phone System

    Managed IT Services

    The Benefits of Partnering with a Local ‘Managed IT Services Near Me’

    Digital transformation

    Digital transformation success stories to learn from

    chat gpt

    How to Integrate ChatGPT: A Comprehensive Guide

    podcast

    From Novice to Expert: Navigating the World of Podcast Editing Jobs

  • Apps
    The Most Effective YouTube Shorts Strategies

    The Most Effective YouTube Shorts Strategies

    canva design

    An In-Depth Look at Canva Pro Pricing: Is it Worth the Investment

    Food Delivery Apps

    Why White-Label Food Delivery Apps Are Best To Start in 2023

    Why Should You Buy Views for Instagram

    Why Should You Buy Views for Instagram | Top Advantages

    News Mobile App

    Best Practices For Creating Engaging News Mobile App

    app development

    InsiderTech No:1 Web Application Development

    Efficient Hosting Solutions

    Why Businesses Should Use Highly Efficient Hosting Solutions for Their Sites

    How To Build Android Apps With Node JS Using Android JS

    How To Build Android Apps With Node JS Using Android JS

    Is Powerapps Service The Future Of App Development?

  • How To
    How Can You Customize Your AirPods Pro Case

    How Can You Customize Your AirPods Pro Case? Tips and Ideas

    water heater

    How to Properly Maintain Your Water Heater

    How To Reset Cricut Explore Air 2

    How To Reset Cricut Explore Air 2

    How To Turn On Smartwatch Without Power Button

    How To Turn On Smartwatch Without Power Button

    How To Reset Ebike Battery

    How To Reset Ebike Battery

    How To Remove Pressure Marks From Laptop Screen

    How To Remove Pressure Marks From Laptop Screen

    How To Set Time On Smartwatch Without App

    How To Set Time On Smartwatch Without App

    How To Reset Shark Robot Vacuum

    How To Reset Shark Robot Vacuum

    How To Reset Inverter Overload

    How To Reset Inverter Overload

  • Business
    • All
    • Finance
    Exchange Advanced Cash to Perfect Money

    Exchange Advanced Cash to Perfect Money

    Safer Workplace

    How to Create a Safer Workplace for Your Employees

    Construction Business

    Growing Your Construction Business: Strategies for Scaling Up

    4 Must-Have eCommerce SEO Tools for Boosting Online Sales

    Reverse Mortgages

    How Reverse Mortgages Can Help Future Retirees Improve Their Financial Stability

    Selling Your Home

    5 Things to Think About Before Selling Your Home

    Training

    Compliance Training Best Practices: Ensuring Organizational Compliance

    Luxury Brand Transaction Transformation

    Luxury Brand Transaction Transformation Through the Digital Yuan

    cryptocurrency investment

    How to Use TradeStation Technical Indicators to Improve Your Trading Strategy

  • Marketing
    E-commerce

    How Can E-commerce Firms Achieve Sustained Growth?

    SMS Marketing

    SMS Marketing vs Email Marketing: Which Strategy Reigns Supreme?

    Instagram Travel Influencers

    From Hashtags to Hotels: How Instagram Travel Influencers Monetize Their Content

    Social Media

    How to Amass a Substantial Following on Social Media

    Content Marketing

    How to Choose the Best Content Marketing Agency for You

    Optimize BOPIS Processes

    How to Optimize BOPIS Processes for Increased Sales and Customer Loyalty

    chrome

    Unleashing the Power of Chrome Extensions: A Game Changer for Amazon Sellers

    Customer Service

    Streamlining Support: How Conversational Messaging Transforms Customer Service

    Used Textbooks

    The Power of Product-Led Onboarding: Turning Users into Lifelong Advocates

  • General
    Personal Injury Case

    The Role of Evidence in Strengthening Your Personal Injury Case

    Blood Test

    How Can An AMH Blood Test Help Diagnose Infertility?

    Disney Adventure

    How Round-the-World Airfares Enhance Your Disney Adventure

    World of Warcraft

    Sites that are designed to help beginners better understand World of Warcraft

    Image Cleaner Online

    4 Reasons Why Every Photographer Needs an Image Cleaner Online

    House Suitable for Solar Panels

    Is Your House Suitable for Solar Panels? A Comprehensive Guide

    Game Design

    AI Tools in Game Design: Creating Intelligent and Adaptive Gameplay

    Patient Privacy

    Patient Privacy vs. Legal Needs: Striking a Balance in Medical Record Access for Lawyers

    Straight Talk on Asthma

    Straight Talk on Asthma: Securing Your Disability Benefits with Confidence

  • Reviews
    detecting plagiarism

    Editpad’s Plagiarism Checker Review: Is it best in detecting plagiarism?

    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

  • Featured
No Result
View All Result
  • Tech
    GPS Trackers

    Types of GPS Trackers: A Comprehensive Overview

    Indian Developers

    Why Indian Developers are a Go-To Choice for Global Tech Companies

    text to speech

    Text to Speech in Assistive Technologies: Empowering Users with Disabilities

    IT Services

    Unlocking the Power of Managed IT Services: Supercharge Your Business in Charlotte with Proactive IT Support

    VoIP Phone System

    Top Features to Look for in a VoIP Phone System

    Managed IT Services

    The Benefits of Partnering with a Local ‘Managed IT Services Near Me’

    Digital transformation

    Digital transformation success stories to learn from

    chat gpt

    How to Integrate ChatGPT: A Comprehensive Guide

    podcast

    From Novice to Expert: Navigating the World of Podcast Editing Jobs

  • Apps
    The Most Effective YouTube Shorts Strategies

    The Most Effective YouTube Shorts Strategies

    canva design

    An In-Depth Look at Canva Pro Pricing: Is it Worth the Investment

    Food Delivery Apps

    Why White-Label Food Delivery Apps Are Best To Start in 2023

    Why Should You Buy Views for Instagram

    Why Should You Buy Views for Instagram | Top Advantages

    News Mobile App

    Best Practices For Creating Engaging News Mobile App

    app development

    InsiderTech No:1 Web Application Development

    Efficient Hosting Solutions

    Why Businesses Should Use Highly Efficient Hosting Solutions for Their Sites

    How To Build Android Apps With Node JS Using Android JS

    How To Build Android Apps With Node JS Using Android JS

    Is Powerapps Service The Future Of App Development?

  • How To
    How Can You Customize Your AirPods Pro Case

    How Can You Customize Your AirPods Pro Case? Tips and Ideas

    water heater

    How to Properly Maintain Your Water Heater

    How To Reset Cricut Explore Air 2

    How To Reset Cricut Explore Air 2

    How To Turn On Smartwatch Without Power Button

    How To Turn On Smartwatch Without Power Button

    How To Reset Ebike Battery

    How To Reset Ebike Battery

    How To Remove Pressure Marks From Laptop Screen

    How To Remove Pressure Marks From Laptop Screen

    How To Set Time On Smartwatch Without App

    How To Set Time On Smartwatch Without App

    How To Reset Shark Robot Vacuum

    How To Reset Shark Robot Vacuum

    How To Reset Inverter Overload

    How To Reset Inverter Overload

  • Business
    • All
    • Finance
    Exchange Advanced Cash to Perfect Money

    Exchange Advanced Cash to Perfect Money

    Safer Workplace

    How to Create a Safer Workplace for Your Employees

    Construction Business

    Growing Your Construction Business: Strategies for Scaling Up

    4 Must-Have eCommerce SEO Tools for Boosting Online Sales

    Reverse Mortgages

    How Reverse Mortgages Can Help Future Retirees Improve Their Financial Stability

    Selling Your Home

    5 Things to Think About Before Selling Your Home

    Training

    Compliance Training Best Practices: Ensuring Organizational Compliance

    Luxury Brand Transaction Transformation

    Luxury Brand Transaction Transformation Through the Digital Yuan

    cryptocurrency investment

    How to Use TradeStation Technical Indicators to Improve Your Trading Strategy

  • Marketing
    E-commerce

    How Can E-commerce Firms Achieve Sustained Growth?

    SMS Marketing

    SMS Marketing vs Email Marketing: Which Strategy Reigns Supreme?

    Instagram Travel Influencers

    From Hashtags to Hotels: How Instagram Travel Influencers Monetize Their Content

    Social Media

    How to Amass a Substantial Following on Social Media

    Content Marketing

    How to Choose the Best Content Marketing Agency for You

    Optimize BOPIS Processes

    How to Optimize BOPIS Processes for Increased Sales and Customer Loyalty

    chrome

    Unleashing the Power of Chrome Extensions: A Game Changer for Amazon Sellers

    Customer Service

    Streamlining Support: How Conversational Messaging Transforms Customer Service

    Used Textbooks

    The Power of Product-Led Onboarding: Turning Users into Lifelong Advocates

  • General
    Personal Injury Case

    The Role of Evidence in Strengthening Your Personal Injury Case

    Blood Test

    How Can An AMH Blood Test Help Diagnose Infertility?

    Disney Adventure

    How Round-the-World Airfares Enhance Your Disney Adventure

    World of Warcraft

    Sites that are designed to help beginners better understand World of Warcraft

    Image Cleaner Online

    4 Reasons Why Every Photographer Needs an Image Cleaner Online

    House Suitable for Solar Panels

    Is Your House Suitable for Solar Panels? A Comprehensive Guide

    Game Design

    AI Tools in Game Design: Creating Intelligent and Adaptive Gameplay

    Patient Privacy

    Patient Privacy vs. Legal Needs: Striking a Balance in Medical Record Access for Lawyers

    Straight Talk on Asthma

    Straight Talk on Asthma: Securing Your Disability Benefits with Confidence

  • Reviews
    detecting plagiarism

    Editpad’s Plagiarism Checker Review: Is it best in detecting plagiarism?

    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

  • Featured
No Result
View All Result
Twollow
No Result
View All Result

7 Customer Retention Strategies in Digital Marketing

by Tom Fogden
December 2, 2019 - Updated on July 27, 2021
0
customer retention strategies
Share on FacebookShare on Twitter

While the number of strategies for finding your target audience is going through the roof, many companies don’t pay sufficient attention to the customer retention strategies. According to Marketing Metrics, a customer who has already purchased something from you may purchase something else in the future with a likelihood of 60%-70%. Meanwhile, a new customer is only 5%-20% likely to take advantage of your services.

When you know the stats, it becomes obvious that retaining an existing customer is much more profitable than attracting a new one. Below are several important customer retention strategies in digital marketing today.

1. Maintain The Attention

Many businesses invest large amounts of money in finding new customers. Once they make a purchase, the volume of attention suddenly goes down. In order not to lose a customer, it’s important to keep the attention on the same level after the purchase as you did before it.

If you manage to make the interaction truly worthwhile to the customers, rather than pound them with spammy messages, you are likely to keep them.

2. Keep Selling

Just because you’ve already sold something to the customer, doesn’t mean that the 60%-70% chance of the repeat sale is already in your pocket. It’s important to keep selling the product to the existing customer to avoid buyer’s remorse, get referrals, and initiate new purchases.

Doing research on what the existing customers like is easier since you already have extensive information about them. Use this data to come up with a new sales pitch and maybe even a custom business proposal.

3. Say Thank You

While being polite is a must for anyone, being polite with a customer can turn into a fruitful relationship. Don’t forget to say “thank you” for the time a client spent on your business.

Follow-up emails can do wonders and initiate new sales. Just make sure you keep up the email list hygiene in order not to produce bounced messages.

4. Draft A Communication Calendar

Keeping in touch with your customers may be tough when there are too many of them. If you want to deal with many at once, you can create a communication calendar. It will remind you when to send letters, make phone calls, offer new products, etc.

Customers tend to respond to such attention in a positive manner. If you stop giving attention on a regular basis, you could lose many of them. Frequent communication makes the customers feel as if they are a part of your business.

5. Offer Useful Content

When you are sending follow-up emails, thank you notes, and new offers, it’s highly important to provide valuable content. The customers of today are overwhelmed with ads jumping out at them at every corner.

Don’t create another useless ad. Instead, send out newsletters with valuable content. Make the customer feel happy and interested when they get a message from you. Posting the same valuable content on the website can also help you with your SEO efforts for discovering new clients.

6. Be On Top Of Customer Service

The quality of customer service is often the deciding factor for many clients. If they are fully satisfied with the way you care for them, they aren’t just likely to come back. They will probably tell others about your business as well.

Each employee who interacts with customers should deliver top-notch service. A client should always feel welcome and appreciated.

7. Ask For Feedback

All customers have opinions about your service. Make it easy for them to share it. If something goes wrong, and you fail to get feedback, you are unlikely to retain the customer. Even worse, he or she could tell about the bad experience to others, eg. by posting a negative review online.

Be insistent when asking for feedback. Customers who have had a not-so-good shopping experience, which was rectified by the company timely, often come back for more services. Make giving feedback easy. Forget 50-question questionnaires. Settle for a quick survey.

By following the above tips, you can improve your customer retention strategies and boost profits immediately. Focusing on customer retention doesn’t mean forgetting about finding a new audience. The marketing team should pay proper attention to both.  

Tags: Customer Retention StrategiesDigital Marketing
Tom Fogden

Tom Fogden

Tom Fogden is a writer for Twollow with a range of experience in the world of tech publishing. Tom covers everything from cybersecurity, to social media and website builders when he's not reviewing the latest phones, gadgets, or occasionally even technology books.

Related Posts

E-commerce
Marketing

How Can E-commerce Firms Achieve Sustained Growth?

E-commerce is a sector of business that has enjoyed considerable growth in the last decade. In 2021, retail sales for...

by John Morris
November 28, 2023
SMS Marketing
Marketing

SMS Marketing vs Email Marketing: Which Strategy Reigns Supreme?

You've heard that SMS marketing is on the rise. It's certainly a more direct and engaging form of communication compared...

by John Morris
November 24, 2023
Instagram Travel Influencers
Marketing

From Hashtags to Hotels: How Instagram Travel Influencers Monetize Their Content

Are you a travel buff? Do you love scrolling through your Instagram feed and seeing stunning pictures of exotic destinations,...

by Tom Fogden
November 21, 2023
Social Media
Marketing

How to Amass a Substantial Following on Social Media

In the ever-evolving world of digital marketing, the significance of social media cannot be overstated. Whether you're a budding influencer,...

by John Morris
November 14, 2023

Recommended

Exchange Advanced Cash to Perfect Money

Exchange Advanced Cash to Perfect Money

December 1, 2023
Personal Injury Case

The Role of Evidence in Strengthening Your Personal Injury Case

December 1, 2023
Safer Workplace

How to Create a Safer Workplace for Your Employees

November 29, 2023

Who We Are

Twollow is one of the leading tech and business blogs, that is dedicated towards updated Technology & Business news, reviews, Apps, how-to, smart tricks, and tweaks.

Follow Us

  • Facebook

Categories

  • Apps
  • Business
  • Education
  • Featured
  • Finance
  • General
  • How To
  • Marketing
  • Reviews
  • Security
  • Tech
  • Uncategorized

Top Posts & Pages

  • 100+ Free Premium Minecraft Accounts & Passwords (Tested 2023)
    100+ Free Premium Minecraft Accounts & Passwords (Tested 2023)
  • How to Get Free Virtual Phone Number for WhatsApp Installation
    How to Get Free Virtual Phone Number for WhatsApp Installation
  • How Much Weight is Allowed in a 20 ft and 40 ft Container?
    How Much Weight is Allowed in a 20 ft and 40 ft Container?
  • The 7 Principles of Processing Personal Data
    The 7 Principles of Processing Personal Data
Exchange Advanced Cash to Perfect Money

Exchange Advanced Cash to Perfect Money

December 1, 2023
Personal Injury Case

The Role of Evidence in Strengthening Your Personal Injury Case

December 1, 2023
Safer Workplace

How to Create a Safer Workplace for Your Employees

November 29, 2023
  • About Us
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Disclaimer
  • Cookie Privacy Policy

No Result
View All Result
  • Home
  • Security