Twollow
  • Tech
    Must-Have Apps for Every Tech Lover

    5 Must-Have Apps for Every Tech Lover

    web development

    What To Know About Home Internet Plans

    Fax Machines For Modern Businesses

    The Benefits Of Fax Machines For Modern Businesses

    Modern Mobile UI

    4 Dos and Don’ts of Modern Mobile UI

    How to Choose the Right Laptop

    How to Choose the Right Laptop for You

    IT Support Services

    Why You Need IT Support Services

    Managed IT Services

    Managed IT Services vs. Outsourcing: Here’s What You Need to Know

    Digital Marketing Trends

    How To Scale Your IT Team On A Budget

    Benefits Of Cloud Print Management In The New Era Of Work

    4 Benefits Of Cloud Print Management In The New Era Of Work

  • Apps
    spotify fraud

    Shopify Fraud Prevention Tips Every E-Commerce Business Owner Should Know

    Nintendo 3DS emulator

    11 Best Nintendo 3DS emulator for PC, Windows & Android

    play and win online

    6 Best User-friendly APPs to Play Online Lottery

    Design Canva Templates

    How to Design Canva Templates

    link building service

    Hack someone’s Instagram Password with Easy Tricks

    Buying Instagram Followers

    The Pros and Cons of Buying Instagram Followers

    mobile app business plan

    How to Create a Perfect Mobile App Business Plan?

    app development

    Why Should You Consider React Native App Development?

    Instagram app

     What is Instagram Monitoring 

  • How To
    solar panels

    Common Solar Panel Concerns and How to Deal With Them

    imei number

    How to Check IMEI Number?

    bong

    How do you manufacture a bong?

    Central heating

    DIY Guide: How To Install A Designer Radiator

    website

    Things That Might Be Wrong With Your Website And How To Fix Them

    design a business logo

    How to Design a Successful Business Logo

    How Live Streaming works

    How Live Streaming works – Everything You Need to Know

    live stream

    How to Live Stream on Twitch

    How Can Workout Make Life Easier

    How Can Workout Make Life Easier?

  • Business
    • All
    • Finance
    Shipping Container into an Office

    Turn a Shipping Container into an Office

    business exhibition

    Business Management: 4 Tips to Grow a Successful Business

    What You Should Do During a Bitcoin Bear Market

    A Decade of Bitcoin: The Past, Present, and Future

    Build a Strong and Efficient Team

    Pro Tips To Avoid Common Trade Show Pitfalls

    Bitcoin Trading Platforms

    How to Buy Bitcoin Canada Using Coinberry?

    Essentials Every Business Needs

    Essentials Every Business Needs

    smart transportation with Motorway intersection

    Businesses That Require Flexible Transport Solutions

    Business Operations

    4 Ways in Which an IT Consultant Could Assist Your Business Operations

    Positive Reputation in the Building Industry

    3 Tips for Building a Positive Reputation in the Building Industry

  • Marketing
    Facts to Increase Conversions

    Site Heatmaps: Facts to Increase Conversions

    Search Engine Optimization

    7 Ways that Search Engine Optimization Can Help Your Software as a Service Business

    SEO Outreach

    SEO Outreach: The Reason You Struggle and 5 Ways to Do It Better

    Engagement Rate

    How To Calculate Engagement Rate: Meaning & Formula

    Tips to Compose a Top-Notch Case Study

    10 Tips to Compose a Top-Notch Case Study

    online social media online community

    9 Tips to Drive Traffic to Your Blog from Social Media

    social media pictures

    5 Tips for Improving Your Social Media Pictures

    Best Youtube Advertising Strategies For Small Businesses

    7 Best Youtube Advertising Strategies For Small Businesses

    Social Media Marketing Tips For Beginners

    4 Social Media Marketing Tips For Beginners

  • General
    property investment

    How Property Taxes Work: Everything You Need to Know

    A construction worker injured his knee

    10 Practices to Avoid Construction Site Accidents and Injuries at Night

    AC

    9 Steps on How to Fix Water Dripping from AC Vent

    Funeral Director

    Why You Need a Funeral Director In Difficult Times

    thermostat

    Why Can’t Your Furnace Keep Up With The Thermostat?

    Stop Sign

    What are the Requirements and Regulations of a Stop Sign?

    Nursing Jobs

    Five Nursing Jobs That You Need to Know About

    Plumbing Emergency

    Four Ways to Tell if It’s a Plumbing Emergency

    Need Of A Website For Your Dental Practice

    Need Of A Website For Your Dental Practice

  • Reviews
    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

    Honey Chrome Extension Review

    Honey Chrome Extension Review – Is It Scam Or Real?

  • Featured
No Result
View All Result
  • Tech
    Must-Have Apps for Every Tech Lover

    5 Must-Have Apps for Every Tech Lover

    web development

    What To Know About Home Internet Plans

    Fax Machines For Modern Businesses

    The Benefits Of Fax Machines For Modern Businesses

    Modern Mobile UI

    4 Dos and Don’ts of Modern Mobile UI

    How to Choose the Right Laptop

    How to Choose the Right Laptop for You

    IT Support Services

    Why You Need IT Support Services

    Managed IT Services

    Managed IT Services vs. Outsourcing: Here’s What You Need to Know

    Digital Marketing Trends

    How To Scale Your IT Team On A Budget

    Benefits Of Cloud Print Management In The New Era Of Work

    4 Benefits Of Cloud Print Management In The New Era Of Work

  • Apps
    spotify fraud

    Shopify Fraud Prevention Tips Every E-Commerce Business Owner Should Know

    Nintendo 3DS emulator

    11 Best Nintendo 3DS emulator for PC, Windows & Android

    play and win online

    6 Best User-friendly APPs to Play Online Lottery

    Design Canva Templates

    How to Design Canva Templates

    link building service

    Hack someone’s Instagram Password with Easy Tricks

    Buying Instagram Followers

    The Pros and Cons of Buying Instagram Followers

    mobile app business plan

    How to Create a Perfect Mobile App Business Plan?

    app development

    Why Should You Consider React Native App Development?

    Instagram app

     What is Instagram Monitoring 

  • How To
    solar panels

    Common Solar Panel Concerns and How to Deal With Them

    imei number

    How to Check IMEI Number?

    bong

    How do you manufacture a bong?

    Central heating

    DIY Guide: How To Install A Designer Radiator

    website

    Things That Might Be Wrong With Your Website And How To Fix Them

    design a business logo

    How to Design a Successful Business Logo

    How Live Streaming works

    How Live Streaming works – Everything You Need to Know

    live stream

    How to Live Stream on Twitch

    How Can Workout Make Life Easier

    How Can Workout Make Life Easier?

  • Business
    • All
    • Finance
    Shipping Container into an Office

    Turn a Shipping Container into an Office

    business exhibition

    Business Management: 4 Tips to Grow a Successful Business

    What You Should Do During a Bitcoin Bear Market

    A Decade of Bitcoin: The Past, Present, and Future

    Build a Strong and Efficient Team

    Pro Tips To Avoid Common Trade Show Pitfalls

    Bitcoin Trading Platforms

    How to Buy Bitcoin Canada Using Coinberry?

    Essentials Every Business Needs

    Essentials Every Business Needs

    smart transportation with Motorway intersection

    Businesses That Require Flexible Transport Solutions

    Business Operations

    4 Ways in Which an IT Consultant Could Assist Your Business Operations

    Positive Reputation in the Building Industry

    3 Tips for Building a Positive Reputation in the Building Industry

  • Marketing
    Facts to Increase Conversions

    Site Heatmaps: Facts to Increase Conversions

    Search Engine Optimization

    7 Ways that Search Engine Optimization Can Help Your Software as a Service Business

    SEO Outreach

    SEO Outreach: The Reason You Struggle and 5 Ways to Do It Better

    Engagement Rate

    How To Calculate Engagement Rate: Meaning & Formula

    Tips to Compose a Top-Notch Case Study

    10 Tips to Compose a Top-Notch Case Study

    online social media online community

    9 Tips to Drive Traffic to Your Blog from Social Media

    social media pictures

    5 Tips for Improving Your Social Media Pictures

    Best Youtube Advertising Strategies For Small Businesses

    7 Best Youtube Advertising Strategies For Small Businesses

    Social Media Marketing Tips For Beginners

    4 Social Media Marketing Tips For Beginners

  • General
    property investment

    How Property Taxes Work: Everything You Need to Know

    A construction worker injured his knee

    10 Practices to Avoid Construction Site Accidents and Injuries at Night

    AC

    9 Steps on How to Fix Water Dripping from AC Vent

    Funeral Director

    Why You Need a Funeral Director In Difficult Times

    thermostat

    Why Can’t Your Furnace Keep Up With The Thermostat?

    Stop Sign

    What are the Requirements and Regulations of a Stop Sign?

    Nursing Jobs

    Five Nursing Jobs That You Need to Know About

    Plumbing Emergency

    Four Ways to Tell if It’s a Plumbing Emergency

    Need Of A Website For Your Dental Practice

    Need Of A Website For Your Dental Practice

  • Reviews
    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

    Honey Chrome Extension Review

    Honey Chrome Extension Review – Is It Scam Or Real?

  • Featured
No Result
View All Result
Twollow
No Result
View All Result

7 Customer Retention Strategies in Digital Marketing

by Tom Fogden
December 2, 2019 - Updated on July 27, 2021
0
customer retention strategies
Share on FacebookShare on Twitter

While the number of strategies for finding your target audience is going through the roof, many companies don’t pay sufficient attention to the customer retention strategies. According to Marketing Metrics, a customer who has already purchased something from you may purchase something else in the future with a likelihood of 60%-70%. Meanwhile, a new customer is only 5%-20% likely to take advantage of your services.

When you know the stats, it becomes obvious that retaining an existing customer is much more profitable than attracting a new one. Below are several important customer retention strategies in digital marketing today.

1. Maintain The Attention

Many businesses invest large amounts of money in finding new customers. Once they make a purchase, the volume of attention suddenly goes down. In order not to lose a customer, it’s important to keep the attention on the same level after the purchase as you did before it.

If you manage to make the interaction truly worthwhile to the customers, rather than pound them with spammy messages, you are likely to keep them.

2. Keep Selling

Just because you’ve already sold something to the customer, doesn’t mean that the 60%-70% chance of the repeat sale is already in your pocket. It’s important to keep selling the product to the existing customer to avoid buyer’s remorse, get referrals, and initiate new purchases.

Doing research on what the existing customers like is easier since you already have extensive information about them. Use this data to come up with a new sales pitch and maybe even a custom business proposal.

3. Say Thank You

While being polite is a must for anyone, being polite with a customer can turn into a fruitful relationship. Don’t forget to say “thank you” for the time a client spent on your business.

Follow-up emails can do wonders and initiate new sales. Just make sure you keep up the email list hygiene in order not to produce bounced messages.

4. Draft A Communication Calendar

Keeping in touch with your customers may be tough when there are too many of them. If you want to deal with many at once, you can create a communication calendar. It will remind you when to send letters, make phone calls, offer new products, etc.

Customers tend to respond to such attention in a positive manner. If you stop giving attention on a regular basis, you could lose many of them. Frequent communication makes the customers feel as if they are a part of your business.

5. Offer Useful Content

When you are sending follow-up emails, thank you notes, and new offers, it’s highly important to provide valuable content. The customers of today are overwhelmed with ads jumping out at them at every corner.

Don’t create another useless ad. Instead, send out newsletters with valuable content. Make the customer feel happy and interested when they get a message from you. Posting the same valuable content on the website can also help you with your SEO efforts for discovering new clients.

6. Be On Top Of Customer Service

The quality of customer service is often the deciding factor for many clients. If they are fully satisfied with the way you care for them, they aren’t just likely to come back. They will probably tell others about your business as well.

Each employee who interacts with customers should deliver top-notch service. A client should always feel welcome and appreciated.

7. Ask For Feedback

All customers have opinions about your service. Make it easy for them to share it. If something goes wrong, and you fail to get feedback, you are unlikely to retain the customer. Even worse, he or she could tell about the bad experience to others, eg. by posting a negative review online.

Be insistent when asking for feedback. Customers who have had a not-so-good shopping experience, which was rectified by the company timely, often come back for more services. Make giving feedback easy. Forget 50-question questionnaires. Settle for a quick survey.

By following the above tips, you can improve your customer retention strategies and boost profits immediately. Focusing on customer retention doesn’t mean forgetting about finding a new audience. The marketing team should pay proper attention to both.  

Tags: Customer Retention StrategiesDigital Marketing
Tom Fogden

Tom Fogden

Tom Fogden is a writer for Twollow with a range of experience in the world of tech publishing. Tom covers everything from cybersecurity, to social media and website builders when he's not reviewing the latest phones, gadgets, or occasionally even technology books.

Related Posts

Facts to Increase Conversions
Marketing

Site Heatmaps: Facts to Increase Conversions

Webpage heatmap is one of the most effective ways to understand what is important to your website visitors. What are...

by John Morris
June 24, 2022
Search Engine Optimization
Marketing

7 Ways that Search Engine Optimization Can Help Your Software as a Service Business

Search engine optimization isn’t a new concept – it’s been around for years. It’s proven itself as an effective way...

by Tom Fogden
June 6, 2022
SEO Outreach
Marketing

SEO Outreach: The Reason You Struggle and 5 Ways to Do It Better

You know that search engine optimization is essential for building a successful business. But unless your job is in SEO,...

by John Morris
June 2, 2022
Engagement Rate
Marketing

How To Calculate Engagement Rate: Meaning & Formula

In a world where social media plays such a significant role in our daily lives, it is no surprise that...

by John Morris
May 28, 2022

Recommended.

Grow a Business

How to Grow a Business Using Video Reviews by Eric Dalius

January 30, 2021 - Updated on August 23, 2021
healthcare workforce

Powerful Drivers of Increasing healthcare workforce demand

October 28, 2021 - Updated on March 16, 2022
Workplace Injury

Steps to Take After a Workplace Injury

August 2, 2021
Covid PPEs For Your Business

Essential Things To Consider When Selecting Covid PPEs For Your Business

June 1, 2021 - Updated on June 17, 2021
KissAnime and KissManga

Why KissAnime and KissManga Shut Down Permanently

July 3, 2021
routing number

A Guide to Know About Your Chase Routing Number    

November 12, 2021 - Updated on March 16, 2022

Twollow is one of the leading tech and business blogs, that is dedicated towards updated Technology & Business news, reviews, Apps, how-to, smart tricks, and tweaks.

Follow Us

Categories

  • Apps
  • Business
  • Education
  • Featured
  • Finance
  • General
  • How To
  • Marketing
  • Reviews
  • Security
  • Tech
  • Uncategorized

Top Posts & Pages

  • 100+ Free Premium Minecraft Accounts & Passwords (Tested 2022)
    100+ Free Premium Minecraft Accounts & Passwords (Tested 2022)
  • How to Get Free Virtual Phone Number for WhatsApp Installation
    How to Get Free Virtual Phone Number for WhatsApp Installation
  • Voice2V.com - Expand the Boundaries of Audio with Voice2V
    Voice2V.com - Expand the Boundaries of Audio with Voice2V
  • How Does Fitbit Monitor Blood Pressure
    How Does Fitbit Monitor Blood Pressure

Recent Posts

Shipping Container into an Office

Turn a Shipping Container into an Office

June 27, 2022
Facts to Increase Conversions

Site Heatmaps: Facts to Increase Conversions

June 24, 2022
business exhibition

Business Management: 4 Tips to Grow a Successful Business

June 23, 2022
  • About Us
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Disclaimer
  • Cookie Privacy Policy

No Result
View All Result
  • Home
  • Security