Many companies are going digital because they want to keep up with the business world as it keeps changing; this has led to increased competition between various e-commerce businesses and carefully thought-out and refined marketing tactics.
The end point of all these tactics is to boost sales and increase the conversion rate. Our e-commerce marketing agency makes use of sophisticated/cutting-edge techniques and innovations to help your business to be successful.
This article covers actionable tactics used by marketing agencies e commerce precisely.
Actionable Tactics Used By E-commerce Marketing Agencies
Sense Of Urgency
This tactic is a strong motivator and is widely used by all direct-to-consumer marketing agencies. All you have to do is limit the time/days, reduce the items left, or even advertise a particular product following the happenings of that time.
This actionable tactic works best with e-commerce businesses; the rate of urgency used can derive sales for any product and service.
These tactics cannot only be used for selling alone; it can be used for desirable conversions like event registration, newsletter sign-up, and more.
Customer Reviews
Did you know that 85% of online shoppers trust the reviews of other shoppers as they would trust the words of their friends and families?
Integrating Facebook reviews into your business webpage will give your customers the option of leaving their studies. Implementing these tactics contributes to the growth of your business and increases your customer’s loyalty.
Existing and prospective customers will ignore your 5-star ratings and look for negative comments about your business product and services. So ensure your online store is presented in a way that will not bring in bad reviews.
Mobile Friendly
e-comm marketing companies have discovered that the majority of users browse their favorite online store through their mobile devices before heading on to make a purchase.
Your mobile site must be user-friendly and easy to navigate through. Optimization of these actionable tactics should include the following;
- Easy navigation on your customer’s mobile screen.
- High-quality images and videos of your online store on desktop and mobile versions.
- Anything clickable must respond.
The bottom line is to ensure your e-commerce store functions efficiently on mobile and desktop.
Good Content
Some traditional marketers ignore the power of well-written content and pay attention to visual elements with limited success. Good copy sells massively when it contains the exact message you want to communicate to your prospective customers.
For this tactic to work for you, do the following;
- Make sure your copy is SEO friendly.
- Keep it short and simple while passing your message.
- Ensure your copy has exceptional value.
- Your copy should reflect the nature of your business.
- The tone to be used should be friendly and entertaining.
- Every copy element should be descriptive and creative, like your headlines, CTAs(call-to-action), value props, product descriptions, and page titles.
If you are seeking to hire a direct-to-consumer marketing agency, contact Forge Digital Marketing; we have professional copywriters that will generate sales and lead traffic to your business.
On A Final Note:
Forge Digital Marketing is the best for integrating better innovative strategies into your e-commerce business. We combine influencer marketing, social media, good content, and other unique and actionable tactics to ensure your business stands out in the competitive industry.
We are partners with Shopify marketing agencies and other agencies. Visit our website to begin your journey.
