Consumers research products online before buying them from retailers online or offline. If you run a retail business, you need to use the best SEO strategies to boost your business. SEO is important for every business, irrespective of size.
Here are some top retail SEO strategies you should consider.
Content is King
Google always gives priority to valuable content, therefor core algorithmic updates roll out to punish low-quality content sites and award the one with best-valued content. So, you must give attention while creating or buy content online. It must be original and give max. value to the readers to rank higher in google.
Create Google My Business Account.
Google dominates the search market. According to recent statistics, it continues to hold 92.47% of the market share. The Google My Business account gives you the ability to list your business location on Google Maps. You need to create and optimize your Google My Business listing to get your business higher visibility in Google local search results.
Get Reviews From Customers
Positive reviews from customers not only optimize your Google My Business listing but also encourage local customers to buy from your stores. A leading survey mentions, around 85% of customers believe in online reviews, and they are more likely to buy products recommended by others. Hence, you need to encourage customers to leave reviews after completing a sale.
Optimize Voice Search
Voice search is expected to grow rapidly shortly. Hence, you need to optimize your website for voice search. In local SEO, people speak to their devices when asking questions instead of typing them. Hence, optimizing voice search is a crucial part of your retail SEO strategy.
Use Structured Data on Your Website
Google has updated its algorithm to understand the user intent in search queries. Structured data helps in the proper classification of the content and standardizing information on the webpage. To create structured data, you need to tag the information with a specific group of text that will help search engine bots understand the context of information and render accurate results to searchers.
Optimize Meta Tags and Page Titles
Meta tags and page titles are crucial SEO elements. They help search engines understand the page context. Meta descriptions and title tags refer to bits of HTML codes present in the page header. It would help to create compelling meta tags and page titles to attract more users to your website through search results.
Optimize Your Website for Mobile
According to the latest report, there are more than 290 million smartphone users in the US alone. Today, the smartphone has become a mini-computer for most people. It is a common trend for people to shop from their smartphones. Regular websites are designed with computers in mind which have a large screen area.
Smartphones have a smaller screen, and regular websites are not rendered well on smartphone screens. It creates a bad user experience, and potential customers abandon the websites without completing the purchase. To avoid this, you need to optimize your website for mobile to deliver a good user experience to people who shop online using their smartphones.
To sum up, these are some retail SEO strategies you need to implement to tap business opportunities. Without the right strategies, you are more likely to lose in competition. The SEO strategies mentioned in the post will ensure a higher ranking for your business in local search, increasing footfalls in your retail establishment.