It is difficult to stand out with an online business due to all the competition. Brands are constantly looking for new ways that make them excel in their respective industries..
Taking advantage of all the available marketing methods increases the odds of attracting more potential customers. However, not every company is willing to go as far as trying anything besides social media or SEO.
PPC marketing can become a powerful ally. While the method might not seem as popular as it was before, there are still lots to be gained from pay-per-click marketing.
You can design high converting Google ads campaigns using Clever Ads. But one tool does not cover every aspect that goes into succeeding with PPC marketing. Below, you will find some great insights on how to make the most out of Google AdWords.
Monitor Your Conversions
There are a lot of reasons why so many businesses use Google AdWords, but one of the most important ones is the ability to easily track your conversions completely for free. And it is very important you use this functionality before you start making any changes to your existing campaigns or creating new ones.
The first thing you need to do is start to monitor and track the conversions that you currently have. Thankfully, Google AdWords lets you easily access all pay-per-click data about your ongoing advertising campaigns.
Make sure that when you analyze your data, you compare the campaign that performs well with the campaigns that are underperforming and gaining less traffic and conversions than you expect it to. It is also crucial to track the leads all these campaigns are giving you – how many emails or messages on a Facebook business page do you get because of each and every PPC campaign that you are running.
Always Experiment
No matter how many convincing strategies you find on the internet to hear during lectures or speeches in conferences, the best way to reach the best results in your field has always been and still is experimenting.
That being said, if one strategy worked for Apple or Starbucks, no matter how great the strategy is, it might not work for you. Because your product or service is simply different, as well as your budget and target audience are. This doesn’t mean you can not fish for new ideas and try to develop them to work wonders for your own business – you should be the one who knows what works for you and your clients the best.
Do Some A/B Testing
After you have already done some experimenting with your Google AdWords, it’s time for some A/B testing to increase the conversion rates on your business website. The place that should get the most of your attention during this testing is your landing page.
If you are not familiar with how A/B testing works, here’s a simple explanation. You take two different variations of your landing page and present it to the same target audience. Then you track the results and especially the conversion rates. This way you can find out which design works better.
But it’s not only about the design – testing includes such factors as images, font styles, background colors, copy, call to action buttons, the locations of visual elements, and much more. You can even choose different elements from two different campaigns and come up with an even better version than before.
Do Not Use Clickbait Ad Copies
It is very important that what a person sees in your Google Ad copy to be relevant to what the same person is going to see when he reaches your website’s landing page. You have definitely experienced when the google Ad said one thing and when you clicked on it, it was something completely different.
This kind of time-wasting annoys both the customer and Google AdWords. Google may even rank your page lower than it was before just because your content is irrelevant. This is called quality score and it plays a huge role in the overall success of your PPC marketing campaign. If you make a mistake like this often, then no matter how much you will spend on your ads, you will never get to the top of the first page.
And this is also very bad for your budget – if you are paying for clicks, there is no use for you to get people clicking on something they didn’t search for. Each click costs you money and your potential customers will simply leave your website if your content is irrelative.
