When a business has big clients coming to town and it is necessary to keep them entertained, there are several things that can be done right -; but many things can go wrong, as well. Quality face time between business partners is a crucial part of sales and understanding how to get all these important moments right can make or break any business.
A single awkward outing or careless blunder may spell disaster for any deal. From hiring a quality caterer like Stamford Catering Services to selecting the right activities, use the tips and information here to learn the dos and don’ts of business entertaining.
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Do Have a Plan
It is never a good idea to leave entertainment choices to the last minute. What if a restaurant is being renovated or if an attraction is closed? Be sure to create a plan that’s flexible and that works with the client’s needs. Also, make sure to call ahead to make a reservation, if possible.
It also helps to let the bar, restaurant, and other venues know that the group will be entertaining an important client. It’s a good idea to speak with the manager at the establishment and highlight the need for superior service. Try to take advantage of relationships the business has established with the local venues.
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Don’t Show Up in Overly Casual Wear
Even if the job is to pick up a client at the airport and drive them to their hotel for the night, be sure to maintain a professional and clean appearance. The client is going to judge business representatives on their appearance along with their ability to entertain.
Make sure to dress appropriately for the occasion, though. For example, a simple casual dinner at a steak house will be more relaxed than a multi-course meal at a private venue.
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Do Research the Client’s Interests
Thanks to the World Wide Web, it is easy to do a bit of online snooping to figure out what the client likes and dislikes. A good place to begin is on LinkedIn and look at the client’s articles, volunteering activities, and other activities. If they post on a blog, read some of the information there.
Use the information you find to plan activities. For example, do they like fine art? Do they participate in a golf fundraiser each year?
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Don’t Talk Shop Unless the Client Starts the Conversation
There’s a good chance a business representative has an ulterior motive to entertaining a client. Usually, this goal is to close the deal. However, before talking shop, it is necessary to build a relationship. In fact, avoid saying anything about business or the deal unless the client brings it up.
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Do Keep All Related Receipts
While this may seem obvious, it’s easy to throw away a parking stub at the end of the day. There are many entertaining expenses that remain un-reimbursed due to a missing receipt. It’s a good idea to clean out a separate compartment in a person’s wallet to keep all these receipts together.
When it comes to entertaining clients, there are definitely some dos and don’ts to keep in mind. Be sure to keep the tips here top-of-mind to minimize the potential of making a mistake while entertaining important clients. By doing this, a person will have the highest likelihood of success when it comes to their client’s happiness and satisfaction with the business.
