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Choosing a Name for Your Business Free Provides Inspiration

by Tom Fogden
October 30, 2020 - Updated on August 23, 2021
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You have worked hard to come up with a business idea. You know that your business will thrive. You’ve confirmed that there’s a market for it. Now, the only thing that you need is a name. Choosing a name for your business free allows you to be inspired without paying for a professional’s assistance.

If you need help with literally any aspect of your business, there’s always a consultant that’s willing to help. They’ll sit down with you to brainstorm ideas for your business – but it will cost you.

Why pay for something that you really don’t need? Choosing a name for your business free is possible – and there are a few things that you can do.

Don’t Depend on .Com

If you depend on the .com domain extension to find a name for your business, you may feel as though all hope is lost. The simple reason for this is because .com has been around the longest. You may have been told that if you don’t have a .com, don’t even bother having a website.

Too many businesses rely on .com as the one and only marketing tactic. However, they have long business names, ones that are too complicated to say or spell, and that fail in every other regard. Having a .com is not the only option. The .ONLINE domain has been gaining a lot of popularity – and for a number of reasons. The .ONLINE websites are newer, so you can have more options afforded to you. The word “online” is easily understood in at least 24 languages and it’s also easy to spell.

Use a Name Generator

A name generator can be a great way to help you think about different names. Think about a domain name you might be interested in (or one that may already be taken). By dropping it into a generator, you can find out about some of the other ones that are ready for you. These are free options to help you find a name that you absolutely love.

Get Creative

As you get creative, there are a number of tips that you can follow. Say a few words out loud so that you can hear them. Play around with interchanging some of the words so that you can see what you like. It may not hurt for you to break out the thesaurus, too. Instead of calling yourself a bakery, maybe you want to be a bakestore, a pastry store, or even a confectionery.

Be sure that your name makes sense. It has to have some kind of meaning to what it is that you do. Maybe provide a benefit of why people should choose you. After all, Best Buy isn’t called Mediocre Buy for a reason! Remember, too, that you don’t have to be everything to everyone. If you get too generic, you lose the reason that makes you unique.

Don’t Lose Control

In your effort of choosing a name for your business free, you might start to get desperate. Don’t lose control of what’s fundamentally important in a name. The spelling, pronunciation, and sound are all important aspects of choosing a name.

There are going to be times when you have to share the name of your business in a conversation or over the phone. If people don’t know what you’re saying, it can lead to mass amounts of confusion. Don’t make it hard for people to remember (or say or spell) your name.

That being said, you can have some fun with a play on words without losing control. Some words that use a lot of fun letters or pronunciations are the easiest for people to remember.

Use Google AdWords

Google AdWords can help you to not only think of winning keyword combinations but also words that are highly searched together. The AdWords keyword planner allows you to include a few words that describe your business. Then, once you click on the results, you’ll see a long list of keywords and phrases that are regularly searched. Words will be identified as low, medium, or high in terms of being competitive. The more competitive words will cost more if you do any ads, but they can also make for great business names.

Choosing a name for your business free may take a little while, but it will pay off in the end. There’s no need for you to spend money on having a professional marketing company choose your name. Realistically, there are so many expenses involved with starting a business that you will want to hold onto every penny possible. As long as you know what goes into a good name, you are perfectly capable of making this decision on your own. Further, as you use various tools, you can have more ideas thrown into the mix to help you make a decision that you can be happy with.

Tom Fogden

Tom Fogden

Tom Fogden is a writer for Twollow with a range of experience in the world of tech publishing. Tom covers everything from cybersecurity, to social media and website builders when he's not reviewing the latest phones, gadgets, or occasionally even technology books.

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