When you are planning a presentation project, you may need to invest in a design professional. Some people consider hiring graphic designers for the job. However, this mistake becomes obvious quickly.
The specialization of the graphic designer is narrower than that of a presentation designer. While a presentation designer should have some graphic design skills, they are not as extensive as those of a professional graphic designer. Meanwhile, a graphic designer doesn’t have sufficient knowledge to design a presentation.
1. Presentation Content
When you hire a presentation designer, you should expect the development of presentation content rather than simply change its appearance. A graphic designer can help you tweak the presentation with beautiful images.
However, no matter how persuasive and high in quality the images are, they won’t get the majority of your point though. As experts from Presentation Geeks point out, a graphic designer can add clarity to your content, but a presentation designer creates it.
Accordingly, when it comes to presentation development, you can’t avoid hiring a presentation designer, but you can work without a graphic designer.
2. Presentation Structure
Studies show that the effect a presentation has on the audience depends largely on the way it’s structured. It’s up to the presentation designer to come up with a high-quality presentation structure, which gets the point through easily without boring the audience.
Part of this structure is taking advantage of the custom templates and pictures. Here is where a graphic designer can help. However, they usually don’t have the skills to polish the presentation structure in order for it to bring exceptional results.
When it comes to the presentation structure, graphic designers could help, but presentation designers are the key.
3. Presentation Tweaking
One of the most important parts of the presentation design is deciding which information to exclude. Usually, a presenter wants to convey as much information as possible using the presentation. However, pounding the audience with data can be counterproductive.
It’s up to the presentation designer to make the final decision about which information stays and which goes. A graphic designer can create visuals, which can get the data through to the viewer but can’t decide which works the best.
The presentation designer adapts the media offered by the graphic designer to the audience’s needs.
4. Presentation Readability
Graphic designers can help improve the presentation readability by integrating the media. However, their goal is to make the information appear pretty, which is not always the same as readable.
It’s up to the presentation designer to check how well the presentation looks from the viewer’s point of view. These specialists may decide to reduce the number of colors used by the graphic designer or change the fonts.
5. Presentation Software
Graphic designers have their own tools, which they need to use to achieve the best results. Hardly any of them are ready to use PowerPoint or Prezi. Meanwhile, presentation designers have to work with special presentation software.
It’s up to the presentation designer to take the work done by the graphic designer and incorporate it into the necessary software.
Overall, if you need to create a presentation, a graphic designer can only do a part of the job. If you want to get a full range of services, you have to hire a presentation designer.