How to use technology and digital infrastructure in boosting business for competitive advantage was the dominant talk some years ago. However, due to rapid advancements in business marketing, this almost seems obsolete. Indeed, we can’t deny that technology boosts business operations profoundly. So do the marketing efforts. Yeah, marketing tenants of attracting customers through promotional information remains an excellent propellant for a successful business. This is through full gamut of customer acquisition, retention to mention a few.
Digital marketing strategies evolve dramatically every year. In this era of stiff competition, companies resort to alternative ways to succeed in their audience. Thanks to excessive competition and globalisation, marketing jobs in Australia are considered one among the foremost prestigious job options within the country. Every business is highly obligated to be well acquainted with these changes. This is by adopting emerging technologies quickly to stay ahead on the competition curve. So, it is vital for businesses to visualize the latest digital trends to adapt to enhancing their 2020 marketing strategy.
Virtual Reality And Augmented Marketing
Virtual and augmented reality applications have become very popular in the marketing domain. They are allowing brands to engage with their potential customers through profound brand experiences. Well, as technology becomes insightful in marketing, customers demand good experiences with products too. In 2020 if you don’t use AR and VR in marketing strategy, chances of being lagged in marketing competition are high.
Use Of Browser Push Notifications
Nowadays, push notifications have earned huge prominence in marketing businesses. Do you know the subscribers count on your business website can inevitably enhance your brand name in the online market? Yeah, most of the successful online companies today are using push notifications to communicate to their audience powerfully. Thus, if you are desirous of improving customer conversion rates in 2020, this is the best trend to go with.
Today email marketing is becoming smarter and fabulous than unforeseen a few years ago. Marketers have started caring much about sending their brand subscribers engagement emails. With email marketing, if the customer reads the content, he/she might get nurtured to become a loyal client. However, this process only works well if you send the email to the right segment.
Stories Through Live Videos
Live video is one of the fastest-growing segments of obtaining product traffic. Thanks to Facebook, Youtube, and Instagram. Live content streaming is effective as it produces a significant impression of the brand. This is by offering real-time engagement with the customer. Live videos allow marketers to reach a broad audience by improving contact relationships.
According to predictions, almost 60% of searches in 2020 over Google shall be of voice search. Currently, most of the marketers are using voice search to monitor the behaviour of their targeted customers. For instance, top brands are delivering their promises to customers using voice-enabled devices. Therefore, in your marketing strategy, think of the best keywords your target audience may use in voice search.
Salient Chat Bots
According to research in 2020, around 85% of businesses worldwide will be using chatbots. This is because 50% of customers prefer the use of live chat communication channels as a means of seeking insights. Live chat communication platform gives marketers a good chance to interact with their audience. This is by offering proactive interactions and real-time support.
Indeed 2020 is an incredible digital marketing era to look forward to. With these trends, there are innumerable excellent ways to interact with customers and satisfy their needs. However, in 2020 there is a lot that awaits you to stay ahead of the marketing curve. Lots of AR and VR applications, voice search, live videos, email marketing, and live chat features await you to stay afloat amid Google. So, which marketing strategies are you planning to adapt in 2020?