Are you a new podcaster struggling with views and subscribers for your private podcasts? Or are you an established business owner seeking to increase engagements on your company podcast shows?
The rule of engagement is offering value to the right people on an interactive platform. So, how do you start? Firstly, identify your ideal audience, know their interests, and offer them valuable insights. You also need an engaging platform like Podbean’s Private Podcast Platform for Corporations.
An engaging platform makes it easy for listeners to access your content. Let’s check out the essential tips to improve engagement for private podcasts.
How to create engaging private podcasts?
Learn how to record private podcasts that offer increased audience engagement. We have listed 10 different approaches to making engaging internal podcasts for employees or businesses.
Know your audience
Imagine creating a parenting lifestyle video and playing it with toddlers. They will likely find it boring because they don’t understand what you’re saying. Now play a Disney world anime with the same toddlers and see them enjoy and giggle at the content.
It’s the same for private podcasts! Listeners will engage with your content when they find value and usefulness. Therefore, research who will likely benefit from the information in your corporate podcasts. Those are your target listeners.
Offer valuable content
Now that you know your audience, the next step is to offer what they want to hear. Write out the everyday challenges of your target listeners group. What are their objectives? What questions do they seek answers to?
Did you get answers to those questions? Compile them and produce engaging private podcasts. Another way to decide what the audience wants to hear is by checking comment sections of social media channels or your website blogs.
Invite guests to private podcast episodes
Bringing guest speakers to your internal shows is another effective way to improve podcast engagements. While it is unnecessary to invite a popular speaker, having a well-known host can generate enough buzz even before uploading the ideas of the internal communications podcast.
But popularity is not all that determines the engagements. It’s the curiosity you build. Tell your listeners to expect a seasoned expert on your podcasting niche topics, and watch them look forward to the following private content upload. Besides, collaborating with a podcast host in a similar niche is a way to build your network and even attract part of the guest followers.
Reply comments of your listeners
We all know how private podcasts can be a one-way channel of communication and passing information. But that doesn’t stop you from interacting with your listeners. Ask questions during the internal company podcasts and tell listeners to comment on your podcast landing page or social media handles.
That offers you the chance to reply to them and read their feedback. You could include some of their questions in the next podcast episode and give an honest answer. It gives listeners the impression that you consider them while recording the podcasts.
Organize live-in person podcast shows
How would you feel if your celebrity role model happened to be in the same room as you? Excited! Happy! Isn’t it?
That is how your listeners would also react to the idea of a live-in-person private podcast show. While setting up a live podcast event might be challenging, it is undoubtedly more engaging than traditional podcasting methods.
The real-time interactions, absence of network lag issues, and the direct speaker-listener atmosphere – make live podcasts feel much better. However, it takes some time to get larger audiences for live podcasts.
Use good audio quality
Improving your private podcast engagements is only complete when we discuss the audio quality. Poor sound quality distracts the audience, and they simply skip your private podcasts. It feels like a waste of time paying attention to unclear statements, incessant background noises, or muffled voices.
Hence, perfect your podcast sounds if you want higher engagements. Get a good microphone and a spacious recording room and start recording excellent audio content.
Host storytelling or panel shows
Storytelling and panel show podcasts are some of the different podcast formats you can implement for your private company recordings. Since the choice of podcast format can impact received engagements, we often recommend hosts try out interactive show styles like storytelling or round-table panel talks.
They work for contrasting topic ideas and could help ignite a diminishing interest among listeners. Panel shows are engaging, intensive, and interactive if adequately planned.
Upload podcast transcripts
Generating transcripts of private podcast recordings is an additional way to improve engagement metrics. It increases the SEO value of the podcast since more target listeners can see the transcriptions when searching for information on related topics.
That results in higher visibility on search engines. The more people that see the transcripts, the higher the number of listeners to get. You can check online for hosting sites like Podbean that offer transcription services on uploaded corporate podcast ideas.
Be consistent with podcast quality
Today’s biggest podcast shows became popular because of their consistent corporate podcast ideas. The quality of their internal communications podcast ideas, engaging podcasting styles, and valuable content produced are what made them grow.
Your audience will keep listening and stay as long as you keep providing them with helpful insights and answers to their questions. However, a significant drop in podcast quality can make them consider alternative private podcast shows.
Make use of an interactive podcast-hosting site
We know this might sound cliche, but your choice of private podcast hosting platform affects listeners’ engagement with your uploaded audio content. The hosting site must have a friendly user interface that allows access to your internal communications podcast ideas. The podcasting software should also be easy for anyone to navigate.
Starting a corporate podcast is fun and exciting when your audience engages with your uploaded audio content. That is the objective of private podcasts, isn’t it? – Creating value and sharing with your listeners.
This guide already explained essential tips to help you achieve all that. However, consistency is important, and that’s how to maintain your present audience while seeking higher engagements on your internal podcasts.