If you want to build an eCommerce business, sell an online course, or promote your consulting services, you should consider creating an evergreen webinar.
With this, you can automate your sales, which means all you need to do is set it up, and you can start earning a great deal of income passively!
If you’re clueless as to how to host webinars — evergreen or not — here is everything you need to know about creating compelling, revenue-generating content.
What is an Evergreen Webinar?
Evergreen webinars, also known as automated webinars, are presentations or online seminars that run on auto-pilot. Compared to a live webinar, the host can record the content one time before the presentation and play it for various audiences over and over again.
True to its name, it uses timeless evergreen content. Similar to a tree that always has green leaves, the topic doesn’t go out of date, even if the product was made several months or years ago.
What are the Benefits of Evergreen Webinars?
If you still don’t have the sense of urgency to make automated webinars, these benefits will change your mind:
It helps with lead generation
While you may be providing a free trial for your e-book or email newsletter, nothing beats the way a webinar generates leads.
For one, they’re more interactive than the materials mentioned above. You can quickly answer your customers’ concerns, which may be the only thing stopping them from making a purchase.
With the help of your evergreen content, webinar attendees can understand your offerings better.
One of the best features of an evergreen webinar is that you don’t have to deal with the problems of going live. No need to worry about technical issues, internet glitches, or host commitment issues.
Since you’ve prepared for it early on, you can perfect your content and make it flawless!
A great way to build expert status
An evergreen webinar is one of the events where you can demonstrate your expertise in business or marketing. As you answer your attendees’ questions, you get to establish yourself as a trustworthy figure in your field.
When it comes to recorded webinars, you can enjoy Q&A functions as well. With the right webinar software, you can answer the audience even though you’re not having a live event.
Given that you used the right webinar platform, there’s no need for you to do much upkeep.
With a scheduled automated webinar, you have a way to sell your product to people even if you’re away on vacation.
How to Create Evergreen Webinars as a First-Timer
Here are the things you need to do to create an evergreen webinar:
Write your webinar script
Just like live webinars, you need to make a blueprint of your evergreen content. This script can guide you through the recording process so that you can perfect your content in just one take.
While you can hire a writer to work with your script, you can do this on your own. There are many templates out there to fill out. With this, you can start on a script like a pro.
Record a video of your webinar.
Creating live or automated webinars is easy, especially if you’re using a webinar program. With this software, you can add features that make it seem like you’re hosting the presentation in real-time.
One good example is the chatbox, which allows you to interact with your audience during your automated video.
Edit and upload your webinars.
Once you’re happy with your recorded evergreen webinars, go ahead and upload them to the software.
Create an appealing webinar title.
If you want to attract customers to your business, you need to keep your webinar title exciting.
Remember: without this, you won’t drive people and the sales they bring to your page.
Add special offers.
A crucial step to making evergreen webinars is making sure that you embed the special offers.
These may include calls-to-action, handouts, or other paraphernalia your audience can use.
Set a schedule.
Now that you have your evergreen webinars all ready, it’s time to pick the best time for your presentation.
To get as many customers as possible, make sure to schedule your content at 2 pm, either on Tuesdays or Thursdays. According to research, these time slots attract the most number of attendees.
Publish your evergreen webinar!
Once your webinar is live, you can go ahead and share your content through email marketing or social media. By doing so, you get to attract more people to watch your marketing webinars.
Although you’re new to the world of evergreen webinars, you should know that you can start your presentation immediately! As long as you use a reliable webinar software, you can experience passive income generation in no time!