The most important thing about a product is its quality. The second most important thing about a product is its packaging. Good product packaging is very important for attracting customers. But there are different aspects of packaging and all of them require equal attention. For instance, the shipping boxes are just as important as the labels on your products.
But most of the time, companies don’t pay attention to packaging and end up losing customers. Here are five tips you can follow to end up with a packaging design that will bring in new customers.
- Look Into Personalization Options
Each product you send to the customer should make them feel special. Before the box is opened and the product is taken out, the packaging is what the customer will notice. If you go for personalized packaging, it will leave a lasting impression on your customer.
One of the advantages of personalized packaging is that there’s a high chance the customer will end up posting the image on their social media accounts. It will be free advertising for you and your product. So, not only will you manage to make your customers happy, you will also end up getting free traction.
- Neat and Simple
You may be tempted to add everything on the packaging, but overdoing it won’t work out in your favor. But keeping it simple does not mean you can’t get creative. You can even make the shipping boxes beautiful by adding small designs to them. Just adding a little flower or a dash of color around your logo is going to change the look of the packaging completely.
Don’t forget to pack everything neatly. It is important for keeping products safe during shipping. The customer won’t find a mess inside the box after opening it if everything is packaged neatly.
- Make an Emotional Connection
Sometimes, all people need is a warm word or cute image to make their day better. Packaging allows you to make a difference in someone’s life. If your packaging makes people smile, it will also bring in new customers.
But trying to establish an emotional connection can be tricky. If you try too hard, it won’t work. It has to be subtle. For it to work, you should know a few things about your audience. Things such as the age group and careers of your audience can help you figure out what kind of emotional packaging will work on them.
- Go for Reusable Packaging
The best way to win the hearts of your customers and protect the environment at the same time is going for reusable packaging. Reusable packaging is like a gift to customers from brands. They can use it later for whatever they want.
In recent years, more brands have moved on to reusable packaging because of its environmental impact. The change has also had a positive customer response. When it comes to reusable packaging, the options are endless. You can go for anything from tote bags to tin boxes, depending on your product.
- Choose the Right Font
Choosing the wrong font will result in customers not being able to read the label or the name of your product. All kinds of stylish fonts are available these days, but choosing a complex one for your product packaging is not a good idea.
Go for a font that is both beautiful and simple. Take inspiration from Pepsi which has a simple but easy-to-read font. If you go for a font like that, it will become a way for people to recognize your product instantly.
Following these tips will make a huge difference in your packaging design and help you gain a loyal customer base.
Infographic created by Chicago Tag & Label, a custom label manufacturer