What is the GDPR?
The supervisory authorities of the European Union have decided on the need to replace the requirements for the protection of the personal data of EU citizens. For this, the GDPR rules were created.
The information about each user will be reliably protected, as companies are forced to follow the established requirements. Each user can independently give consent and access to their personal data. You can address your questions to Atompark, which can reliably protect the information about each client.
These rules apply to organizations doing business both within and outside the EU in the event of the distribution of goods or services to citizens residing in territories defined by law. The GDPR is used by private and public enterprises that process and store residents’ personal information, even if the company is located in another part of the world. The requirements will also apply to those companies operating in the UK and other countries.
Answering the most frequently asked questions about GDPR
The introduction of the new rules raises various questions. The most popular of them are listed in the GDPR FAQ below.
What is personal data? This is information about each person that is necessary to identify his personality. It includes name, photo, email address, bank details, famous social media pages, and so on.
What data does the company need? For storage, the same information is used that helps to recognize a specific person (name, contact information for feedback, registration, or place of actual residence, computer IP, etc.).
Can third parties get customer details? In some cases, third-party apps can be used to control your organization’s infrastructure to improve the performance and availability of information to users.
Is there a difference between a “controller” and a “processor” of data? Controller is a private or legal person who determines the need to collect information and the means required to collect and process it. Processor is a person who processes data on behalf of the controller.
What is included in the list of responsibilities of the “controller”? There is a specific article in the requirements of the GDPR, which says that a person must carefully monitor the fulfillment of the conditions for processing personal information. Among them are legality, accuracy, integrity, confidentiality, minimization and other principles.
What are the responsibilities of a data processor? In accordance with Article 28 of the GDPR, the processor have to use processes that ensure the right collection of information based on the requirements of this standard.
Data breaches inevitably happen. Data gets lost, stolen or otherwise released into the hands of users who was never intended to see it – and unfortunately those users often have malicious intent.
How to prepare for GDPR compliance?
The company must take all the necessary steps to fully comply with the GDPR. These include engaging parties in interest to help assess the interaction between the GDPR and the company’s customers. They will also need to assess the internal control over the information collection procedures to make them GDPR compliant.
Can residents of the European Union edit their own data? Customers can contact a company with a request to amend or delete their personal data. There may also be requests to stop processing their personal data, or they can ask for a copy of the stored information. Some companies can set up automatic responses to such requests.
When implementing these requirements, marketers should take into account six data protection principles. These include:
Subscription. Marketers should rethink the process by which users can subscribe to bulk emails. Each subscriber should be informed about the data subject to collection, as well as notified of the list of content that will come from the company.
Interrelation. You should customize your messages to attract leads and clearly define the specific data that will be sent to customers.
Safety. In the event of a security breach, employees of regulatory authorities should be notified accordingly.
Responding to requests for the GDPR compliance. Each client has the right to change their personal information specified during registration on your portal.
Appointment of a confidentiality officer.
Notifying about changes in data privacy requirements.
First of all, GDPR stands for security and proper data storage. If they comply with these requirements, companies will be able to ensure a smooth operation and improved interaction with their customers.
What are the penalties for non-compliance?
In cases of violation of the GDPR requirements, companies will face fines. Their amount can exceed 15 million euros (or 4% of the number of funds that the organization earns in a year). The amount will be chosen in favor of the larger value.
If the safety requirements are seriously flawed, then the maximum penalty will have to be paid. For the most serious violations of data protection security questions, the maximum penalty will be imposed. Among such violations is the lack of user consent to the processing of their personal data or violation of data confidentiality.
It is worth paying attention to the multilevel approach to penalties. The company may receive a fine of 2% of the cash turnover for non-compliance with the order of personal data storage. If the authorities are not notified of irregularities or an impact assessment is not carried out, sanctions will also be imposed.
The rules apply to both controllers and data processors. Cloud systems must also follow the GDPR requirements, as they are closely monitored by special authorities. Try an email newsletter system https://www.atompark.com/email-marketing-system/ that meets GDPR.