With more than a billion monthly active users, Instagram is right up there in terms of popular social media platforms. It is also loved very much by marketers not only for the mammoth sales potential but also because a lot of users of the platform use it for product discovery, product research, and making decisions to buy.
However, marketers need to appreciate that Instagram is visual-centric and that there is a very rapid and constant evolution of graphic design trends.
It means that marketers aiming for success in boosting brand awareness and enhancing customer need to be able to know and master the latest graphic design trends to make their Instagram posts pop. Some of the trending graphic designs, you can consider:
Using Powder Pastel Colors
As may be imagined colors have a very important role in bringing pictures to life so that they are noticed more by the target audience. Now and then certain color schemes become popular simply because users are tired of seeing posts infused with a specific hue all the time, and they need to give their eyes a little relief.
According to graphic designers, there is going to be more focus on the use of pastel colors in the image background, however, the notable difference is that the colors will be darker than those used in the past, and the shiny finish will give way to a powder finish.
Marketers can choose a specific color to standardize on for all their posts to give them instant recognizability and enduring memorability. It is not necessary to go overboard with the use of the chosen color, even a few subtle touches in the photo will be sufficient to make them stand out in the clutter.
A Touch of the Old
Gone are the days, especially among the younger generation, when the very mention of the old would cause foreheads to crease. Now, more than ever before, a touch of the vintage is regarded as a sign of class because the retro look is gaining traction with a vengeance. Marketers can use watermarks, presets, as well as grainy effects to give their images a dated appearance.
The effect can be accentuated with the warmer color tones, especially those that tend to natural greens, browns, and oranges. It is not as if the vintage look is something new for Instagram marketers, however, according to designers, the retro look is something that will catch the fancy of more people this time around.
The reason why the old look is gathering momentum is that people are getting tired of a picture-perfect appearance and gravitating to images that are a reflection of the real world with all its imperfect nuances. Marketers attempting to get traction on Instagram can buy followers on Instagram for very nominal amounts.
Highlight Imperfections for Enhanced Realism
Even though everyone knows it is an imperfect world, the tendency so far by Instagram users was to favor images that were beautifully composed and polished. However, we have witnessed a growing criticism of this trend as a result of which, the pendulum has swung the other way now with real images containing flaws considered quite the in thing.
According to some experts, the accent of Instagram visuals is expected to be more on things that show age or wear and tear. For example, dog-eared books, frayed upholstery, broken glass, scratched surfaces, etc. will show up more in the feeds of users to highlight authenticity.
Not only will users tend to shoot photos without looking for perfection in their compositions but also, they will now not need to edit the photos to make them look perfect. The raw and grungy look will remind users of the bygone days when social media content did not have to be flawless.
Despite Instagram being universally regarded as a visual social media platform, smart marketers have never been shy of using statement typefaces in their posts to draw eyeballs.
However, experts anticipate that statement typefaces will be an enduring trend this year even as marketers try every trick in the books to stand out from the flood of posts in the feed of the average Instagram user.
While heavy typefaces will reach new heights of popularity, we can expect to see a lot more experimental use of font effects, including distorted, caricature, rainbow, and even animated. According to CNN, the Baskerville font has very high credibility and has a positive influence on the readers’ choice.
However, there are plenty of font tools available online for you to experiment on and decide which has the best impact.
The competition to attract eyeballs on Instagram is growing fiercer by the day. It can be very difficult for marketers to make their posts stand out in the feeds of users by adopting conventional graphic design tactics.
By spotting emerging design trends, they can take the lead in posting content with a fresh look. However, they must ensure that the appearance of their posts should gel well with their brand image.