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How can poor Hosting choices affect Digital Marketing processes in a negative way?

by Tom Fogden
August 27, 2020 - Updated on November 4, 2021
0
marketing for business
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Having a responsive website, marketing plans, and great content is excellent, but nothing of this matters unless you choose a good website hosting your business website.

Lots of business owners don’t put good efforts and money to choose their web hosting and spend more time deciding on their website design. Bad hosting can destroy the user experience of your website falling behind your business or outperforming the competition.

To get the idea about how much harm a bad web hosting can do to your business website, we’ve rounded up the top five reasons to avoid inadequate web hosting plans that could cripple your business.

Let’s make clear what hosting really is. Just like storage where you keep all your furniture, valuables, and clothes, web hosting is a kind of storage where you keep your website and all files.

Your website has all the infographics, and important files, you stored and managed on your host. They give a platform so that your visitors can visit your content.

Simply put, you are renting space outside of the website hosting company on the provider’s server. That’s why it is very important to choose a good hosting company. Your valuable websites are so important. With that in mind, let’s see how a bad web hosting service can affect the success of your website.

1. Always being in an offline mode

To start your online business journey, your website must be online. It’s obvious. But most of the time, when you choose a poor web host, then your business website will not work properly, just because it is the cheapest option. Please don’t waste to make it inaccessible for your visitors. Always do some research and find a hosting service that offers you maximum availability.

If you’re looking for affordable and quality web hosting, InterServer is a very good option for you. You should check the reviews about it here. This company offers hosting for Windows and Linux, as well as the easy-to-use cPanel panel.

  • This brand uses 1 IP, backbone provider:
  • Zayo, the most closely related to the east coast of the United States;
  • This comes with a global provider with good coverage in Asia
  • Cogent prefers European knots.

It also features superb routing and switching from Cisco, Extreme Networks, and a BGPv4 intelligent routing protocol.

2. Reduced load times decrease your website performance

The selection of a good website host is critical to reducing website page loading. Poor web hosting companies most of the time use bad or very cheap hardware systems or a huge customer base. What this means is server resources must be shared by all of the customers, slowing down the loading times of your website pages.

With current online research, if users have to wait for more than 6 seconds, they jump off the boat. In other words, your prospects are likely to give up on a slow website in seconds. And you will lose a prospect.

3. The wrong hosting service provider offers less support

As an owner of a business website, you have much to worry about and hassle of website glitches. Poor quality web servers are typically not available to provide solutions to your questions, And they don’t provide any assistance.

According to some of the reviews on the WP Dev Shed website, well-known hosting companies like optimized A2 Hosting for example offer a high-quality web hosting service with good support. They provide contact numbers or email addresses so that you can contact them if you need help, encounter difficulties, or have lots of questions. It is essential to choose a good web hosting provider because they will always be available for you when you need help.

4. They lower your ranking in search engines.

One more important factor to choose a website hosting company wisely is the effect it puts on your SEO ranking. If your website can get lower rankings if it has a high loading time, it can drastically lower your ranking, search engines like Google don’t prefer web pages that have high loading time and always stay offline. That’s why you need to go with good hosting to get good speed for your website.

If your website doesn’t perform well you won’t be able to achieve results that type of business you want. This clearly means that you will lag from the other related businesses on SERP, thereby hurting your business. Don’t waste time optimizing your website online rankings performance and change your web hosting service.

5. The problem of Error 404

Error 404 (website not found) can happen to you and your client’s business website if you choose the wrong website you will lose all the website data. Photos, such as HTML files, some data that you have published on your website. unreliable web servers often shut down because they don’t have reliable servers and then your data will completely delete from the online world, leaving you empty.

This can be very bad for someone who just started online, as all of his content, files, and data will go and money and efforts as well. After having such a terrible experience no one will start again, so it is very important to put your efforts into choosing a good hosting service for you. It’s better to pay some extra to make sure your business data will get secure.

There are huge amounts of problems that can occur when choosing a poor quality web hosting for your website, and if you are just getting started to be fruitful, you need to do some research to identify all the features you need in your web hosting.

One of the best options can be to choose a web design and development company That offers lots of services related to web design that allows these small business owners to improve their business performance in the online world. That company will build your website, and will help you find the best domain that reflects your business, and give you the best options for your website that works according to your business website needs. We provide complete website design and development service if you need any assistance to choose the best hosting for your website you can contact us.

Tom Fogden

Tom Fogden

Tom Fogden is a writer for Twollow with a range of experience in the world of tech publishing. Tom covers everything from cybersecurity, to social media and website builders when he's not reviewing the latest phones, gadgets, or occasionally even technology books.

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