Salesforce all over the world are benefiting from technology as it helps them increase the amount of sale that they make in a year. The number of tools that it provides them is much higher than before, which helps them offer a better customer service, as well. Here is how technology has come in to support the sales department, over the last few years.
In-house Outbound Call Centers
Outbound call centers are an effective tool to increase sales, in a short time. It is a service that exists for many decades by now. However, companies had to externalize the process before the arrival of VoIP phone systems, such as the one that you can find at Aircall. Thanks to them, businesses can now have an in-house team making phone calls all day long, backed by a system that increases their efficiency in many different ways, such as through an automatic dialer that reduces the time between each call. It can also be transferred into a customer service center, later on, that will call each and everyone that has bought their products or services, in order to make sure that the buyers are happy, but also to offer them new ones to buy.
Benefiting from AI Solutions
A company accumulates a large quantity of data that just sits there, inside the company’s servers, without ever being used (or very little). This is paid work that will never bring in any revenues. But that is not true anymore. Thanks to AI solutions (Artificial Intelligence), these data are being analyzed and criss-crossed, in order to come up with new sales strategies that will hit the mark every time. For example, it can be added to the VoIP phone system and the outbound call center, to analyse each call being made and inform the salesperson on what he is doing right or wrong, in order to gain more efficiency and close more sales.
Opportunities to sell
The number of opportunities is so huge that it can also become a problem, if the salesperson is not well organised. Before the Big Bang of technology exploded into our lives, there were but a few ways to get in touch with customers (by phone, through a fax, meeting in person). But nowadays, you can contact someone through many different channels. Each of them should have its own strategy, though. Otherwise, it will be confusing for the salesman and the message won’t be received well by the buyer. Reaching someone through Facebook is quite different than sending them an e-mail. One should be impactful and the other informative. Still, the accumulation of communication channels is a great advantage for sales department.
Opening New Markets
We have moved on from local economies for the greatest part of industries. Today, the world is the playground of most salespersons. As we mentioned in the previous paragraph, this also has its downside. Too big a field may mean no result at all. Therefore, the sales manager has got to think his sales strategies through, before handing them out to its workforce. There is no use trying to conquer the world, if you can’t get one client signed, that is sitting right in front of your front door.