Twollow
  • Tech
    Phone's Best Armor

    Your Phone’s Best Armor: A Comprehensive Guide to Choosing the Right Case

    GPS Trackers

    Types of GPS Trackers: A Comprehensive Overview

    Indian Developers

    Why Indian Developers are a Go-To Choice for Global Tech Companies

    text to speech

    Text to Speech in Assistive Technologies: Empowering Users with Disabilities

    IT Services

    Unlocking the Power of Managed IT Services: Supercharge Your Business in Charlotte with Proactive IT Support

    VoIP Phone System

    Top Features to Look for in a VoIP Phone System

    Managed IT Services

    The Benefits of Partnering with a Local ‘Managed IT Services Near Me’

    Digital transformation

    Digital transformation success stories to learn from

    Machine Learning

    The Future of Wildfire Detection With Advanced Machine Learning

  • Apps
    The Most Effective YouTube Shorts Strategies

    The Most Effective YouTube Shorts Strategies

    canva design

    An In-Depth Look at Canva Pro Pricing: Is it Worth the Investment

    Food Delivery Apps

    Why White-Label Food Delivery Apps Are Best To Start in 2023

    Why Should You Buy Views for Instagram

    Why Should You Buy Views for Instagram | Top Advantages

    News Mobile App

    Best Practices For Creating Engaging News Mobile App

    app development

    InsiderTech No:1 Web Application Development

    Efficient Hosting Solutions

    Why Businesses Should Use Highly Efficient Hosting Solutions for Their Sites

    How To Build Android Apps With Node JS Using Android JS

    How To Build Android Apps With Node JS Using Android JS

    Is Powerapps Service The Future Of App Development?

  • How To
    How Can You Customize Your AirPods Pro Case

    How Can You Customize Your AirPods Pro Case? Tips and Ideas

    water heater

    How to Properly Maintain Your Water Heater

    How To Reset Cricut Explore Air 2

    How To Reset Cricut Explore Air 2

    How To Turn On Smartwatch Without Power Button

    How To Turn On Smartwatch Without Power Button

    How To Reset Ebike Battery

    How To Reset Ebike Battery

    How To Remove Pressure Marks From Laptop Screen

    How To Remove Pressure Marks From Laptop Screen

    How To Set Time On Smartwatch Without App

    How To Set Time On Smartwatch Without App

    How To Reset Shark Robot Vacuum

    How To Reset Shark Robot Vacuum

    How To Reset Inverter Overload

    How To Reset Inverter Overload

  • Business
    • All
    • Finance
    Business Ownership

    The Road to Business Ownership: A Comprehensive Overview

    Legal Requirement

    Legal Requirements for Launching a Small Business

    Wealth Management

    Wealth Management Strategies for Every Stage of Life: From Early Career to Retirement

    Enterprise Search

    Exploring the Significance and Definition of Enterprise Search

    Exchange Advanced Cash to Perfect Money

    Exchange Advanced Cash to Perfect Money

    Safer Workplace

    How to Create a Safer Workplace for Your Employees

    Construction Business

    Growing Your Construction Business: Strategies for Scaling Up

    4 Must-Have eCommerce SEO Tools for Boosting Online Sales

    Selling Your Home

    5 Things to Think About Before Selling Your Home

  • Marketing
    Inflatables For Advertising

    What Are The Most Successful Campaigns Done By Giant Inflatables For Advertising

    cat cafe

    Opening Your Very Own Cat Cafe: Top Tips To Stand Out And Build A Loyal Customer Base

    E-commerce

    How Can E-commerce Firms Achieve Sustained Growth?

    SMS Marketing

    SMS Marketing vs Email Marketing: Which Strategy Reigns Supreme?

    Instagram Travel Influencers

    From Hashtags to Hotels: How Instagram Travel Influencers Monetize Their Content

    Social Media

    How to Amass a Substantial Following on Social Media

    Content Marketing

    How to Choose the Best Content Marketing Agency for You

    Optimize BOPIS Processes

    How to Optimize BOPIS Processes for Increased Sales and Customer Loyalty

    chrome

    Unleashing the Power of Chrome Extensions: A Game Changer for Amazon Sellers

  • General
    Diabetes

    Research on Fragment 176-191 and Diabetes-Related Ulcerations

    Benefits of Metal Construction

    Why Choose Steel Frames? Exploring the Benefits of Metal Construction

    water heater

    Why Choose American Home Water & Air for Emergency Water Heater Replacement?

    Personal Injury Case

    The Role of Evidence in Strengthening Your Personal Injury Case

    Blood Test

    How Can An AMH Blood Test Help Diagnose Infertility?

    Disney Adventure

    How Round-the-World Airfares Enhance Your Disney Adventure

    World of Warcraft

    Sites that are designed to help beginners better understand World of Warcraft

    Image Cleaner Online

    4 Reasons Why Every Photographer Needs an Image Cleaner Online

    House Suitable for Solar Panels

    Is Your House Suitable for Solar Panels? A Comprehensive Guide

  • Reviews
    detecting plagiarism

    Editpad’s Plagiarism Checker Review: Is it best in detecting plagiarism?

    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

  • Featured
No Result
View All Result
  • Tech
    Phone's Best Armor

    Your Phone’s Best Armor: A Comprehensive Guide to Choosing the Right Case

    GPS Trackers

    Types of GPS Trackers: A Comprehensive Overview

    Indian Developers

    Why Indian Developers are a Go-To Choice for Global Tech Companies

    text to speech

    Text to Speech in Assistive Technologies: Empowering Users with Disabilities

    IT Services

    Unlocking the Power of Managed IT Services: Supercharge Your Business in Charlotte with Proactive IT Support

    VoIP Phone System

    Top Features to Look for in a VoIP Phone System

    Managed IT Services

    The Benefits of Partnering with a Local ‘Managed IT Services Near Me’

    Digital transformation

    Digital transformation success stories to learn from

    Machine Learning

    The Future of Wildfire Detection With Advanced Machine Learning

  • Apps
    The Most Effective YouTube Shorts Strategies

    The Most Effective YouTube Shorts Strategies

    canva design

    An In-Depth Look at Canva Pro Pricing: Is it Worth the Investment

    Food Delivery Apps

    Why White-Label Food Delivery Apps Are Best To Start in 2023

    Why Should You Buy Views for Instagram

    Why Should You Buy Views for Instagram | Top Advantages

    News Mobile App

    Best Practices For Creating Engaging News Mobile App

    app development

    InsiderTech No:1 Web Application Development

    Efficient Hosting Solutions

    Why Businesses Should Use Highly Efficient Hosting Solutions for Their Sites

    How To Build Android Apps With Node JS Using Android JS

    How To Build Android Apps With Node JS Using Android JS

    Is Powerapps Service The Future Of App Development?

  • How To
    How Can You Customize Your AirPods Pro Case

    How Can You Customize Your AirPods Pro Case? Tips and Ideas

    water heater

    How to Properly Maintain Your Water Heater

    How To Reset Cricut Explore Air 2

    How To Reset Cricut Explore Air 2

    How To Turn On Smartwatch Without Power Button

    How To Turn On Smartwatch Without Power Button

    How To Reset Ebike Battery

    How To Reset Ebike Battery

    How To Remove Pressure Marks From Laptop Screen

    How To Remove Pressure Marks From Laptop Screen

    How To Set Time On Smartwatch Without App

    How To Set Time On Smartwatch Without App

    How To Reset Shark Robot Vacuum

    How To Reset Shark Robot Vacuum

    How To Reset Inverter Overload

    How To Reset Inverter Overload

  • Business
    • All
    • Finance
    Business Ownership

    The Road to Business Ownership: A Comprehensive Overview

    Legal Requirement

    Legal Requirements for Launching a Small Business

    Wealth Management

    Wealth Management Strategies for Every Stage of Life: From Early Career to Retirement

    Enterprise Search

    Exploring the Significance and Definition of Enterprise Search

    Exchange Advanced Cash to Perfect Money

    Exchange Advanced Cash to Perfect Money

    Safer Workplace

    How to Create a Safer Workplace for Your Employees

    Construction Business

    Growing Your Construction Business: Strategies for Scaling Up

    4 Must-Have eCommerce SEO Tools for Boosting Online Sales

    Selling Your Home

    5 Things to Think About Before Selling Your Home

  • Marketing
    Inflatables For Advertising

    What Are The Most Successful Campaigns Done By Giant Inflatables For Advertising

    cat cafe

    Opening Your Very Own Cat Cafe: Top Tips To Stand Out And Build A Loyal Customer Base

    E-commerce

    How Can E-commerce Firms Achieve Sustained Growth?

    SMS Marketing

    SMS Marketing vs Email Marketing: Which Strategy Reigns Supreme?

    Instagram Travel Influencers

    From Hashtags to Hotels: How Instagram Travel Influencers Monetize Their Content

    Social Media

    How to Amass a Substantial Following on Social Media

    Content Marketing

    How to Choose the Best Content Marketing Agency for You

    Optimize BOPIS Processes

    How to Optimize BOPIS Processes for Increased Sales and Customer Loyalty

    chrome

    Unleashing the Power of Chrome Extensions: A Game Changer for Amazon Sellers

  • General
    Diabetes

    Research on Fragment 176-191 and Diabetes-Related Ulcerations

    Benefits of Metal Construction

    Why Choose Steel Frames? Exploring the Benefits of Metal Construction

    water heater

    Why Choose American Home Water & Air for Emergency Water Heater Replacement?

    Personal Injury Case

    The Role of Evidence in Strengthening Your Personal Injury Case

    Blood Test

    How Can An AMH Blood Test Help Diagnose Infertility?

    Disney Adventure

    How Round-the-World Airfares Enhance Your Disney Adventure

    World of Warcraft

    Sites that are designed to help beginners better understand World of Warcraft

    Image Cleaner Online

    4 Reasons Why Every Photographer Needs an Image Cleaner Online

    House Suitable for Solar Panels

    Is Your House Suitable for Solar Panels? A Comprehensive Guide

  • Reviews
    detecting plagiarism

    Editpad’s Plagiarism Checker Review: Is it best in detecting plagiarism?

    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

  • Featured
No Result
View All Result
Twollow
No Result
View All Result

How To Adapt Your Email Marketing Amidst A Global Crisis

by Tom Fogden
April 25, 2020 - Updated on July 28, 2021
0
Email Marketing
Share on FacebookShare on Twitter

The first quarter of the year 2020 gripped the world with a pandemic that forced people to maintain social distance and brought various industries to a standstill. Focusing on the positives from this grave situation, many marketers understood the value of digital marketing and are tapping into innovative ways to engage with their clients. While people are spending more time on social media, email remains the right choice when it comes to selective communication and reachability.

A pandemic or a global crisis may impact your business directly or indirectly. Times like these need you to make minor changes to your email marketing strategies to better converse with your subscribers. This article is aimed at preparing you to create a bullet-proof email marketing practice that is adapted for this as well as any future global crisis.

How to Prepare Your Crisis-Management Email Marketing?

Before you begin reaching out to your customers and prospects, it is crucial to take a step back and analyze whether you are prepared enough to tackle email marketing during a crisis? You shall be faced with multiple challenges such as low workforce, delay in email template productions, dwindling budgets, lack of communication, etc. Some of the things to consider while planning your crisis-management email marketing are:

Clear Internal Communication: With people being advised to stay indoors and working from home, productivity & efficiency may take a hit. The first step during crisis-management would be to ensure clear internal communication between different departments and update the team on the changing scenario. Keep complete transparency with every team member.

Inventory Management: Shopping may not be on the customer’s mind, at this moment, unless you provide essentials and emergency resources. Moreover, supply and demand will change. Take a census of your current inventory and provide real-time status of products on your website.

Re-consider your strategy: The short goals from an email campaign will change when crisis strikes. Think from your customers’ point of view and make the necessary alterations to your marketing strategy. Focus on maintaining or improving open rates. Don’t stop lead generation activities. Just because your customer doesn’t visit your page with an intention for purchase doesn’t mean you should neglect them.

Cost Management: Desperate times need desperate measures. To sustain your business in times of crisis, you should be able to manage your running costs. While certain expenses are unavoidable, focus on the scalability of your email marketing to accommodate the inflating costs.

Crisis Time Email Marketing Best Practices

Assuming your team is prepared for email marketing, you need to follow certain best practices while sending emails during a crisis.

Recheck your communication: Words have the power to influence people. During times of crisis, panic might misconstrue what you intend to convey and create a negative impression. Don’t use the crisis as a marketing opportunity and avoid sharing any news-related to it, unless you are deemed an expert, or you are sharing useful information. Consider these few points before you hit send on the email campaign:

  • What emotion strikes in you when you read your email?
  • Would this sound right if I said this to someone face to face?
  • Would reading this email be a priority for me?
  • Are your customers willing to take action had you sent this email some other time?

Be sensitive: Life may not be the same for most people, and this would impact their psychology. While sales are the end-results, let it sit back for a while. Instead, focus on building your brand as someone who is caring about its customers. Avoid any insensitive words that might trigger wrong emotions.

Be prepared for low engagement and high distractions: While people are struggling to get access to basic necessities, their attention span will be severely impacted. Keep your email copy short and insightful and also easy for scanning. Be selective about your email sending frequency to counter low engagement.

Focus on the actives: As stated earlier, overall low engagement rates mean that there is no point in sending re-engagement emails. Instead, focus on segmenting the most active from the rest and send emails to them to maintain your email deliverability.

Be Inbound: As people are restricted to their homes, there is a surge in internet traffic worldwide. Leverage this opportunity to adopt inbound marketing. Additionally, emails are an integral part of inbound marketing and help you tap into new potentials.

Build your database: While the number of promotional emails may be reduced, you can still promise better responsive HTML email Templates in the future. Focus on building your email list by providing value addition and useful tips. Set up a simple sign-up process at multiple touchpoints for better lead capturing.

How to Build Trust Using Emails

Be available in real-time:Paranoia dominates during a crisis, and you need to thwart it by providing real-time updates on an urgent basis. This could be as simple as notifying your operating hours or as detailed as the availability of different products. Any delay in this can be deemed as carelessness.

Explain your future action plan: Show that you care for your customers and the safety of the community. List out the steps you are taking to:

  • Ensure the safety of your staff
  • Provide non-compromised services
  • Open up different channels to contact you
  • Manage operation time
  • Give back to the community in the form of the charity drive, discount, or free trials of your products, helping people in crisis

Be short and precise: Write email subject lines that give an overview of what the email is about. Long email copy would tire the subscriber, hence keep the email copy short or divide it into smaller chunks with bullets or separate segments.

Wrap Up

While no one can predict what the future holds, you can still prepare for it. Have a clearly defined communication strategy in place. Train your staff to be flexible and scalable as per the wants of the time. Have a cache of helpful and educating content by your side to engage your customers when there is no sales opportunity. Encourage innovation and periodically conduct mock drills to brainstorm on unique solutions to different types of problems you may face in times of crisis.

Tags: A Global Crisisemail marketing
Tom Fogden

Tom Fogden

Tom Fogden is a writer for Twollow with a range of experience in the world of tech publishing. Tom covers everything from cybersecurity, to social media and website builders when he's not reviewing the latest phones, gadgets, or occasionally even technology books.

Related Posts

Inflatables For Advertising
Marketing

What Are The Most Successful Campaigns Done By Giant Inflatables For Advertising

Inflatables might be what your brand needs to elevate your marketing game. Their larger-than-life nature and visually captivating designs can...

by John Morris
December 6, 2023
cat cafe
Marketing

Opening Your Very Own Cat Cafe: Top Tips To Stand Out And Build A Loyal Customer Base

Embarking on the journey of opening a cat cafe is a delightful venture that combines the love of feline companions...

by Muhammad Irfan Bajwa
December 4, 2023
E-commerce
Marketing

How Can E-commerce Firms Achieve Sustained Growth?

E-commerce is a sector of business that has enjoyed considerable growth in the last decade. In 2021, retail sales for...

by John Morris
November 28, 2023
SMS Marketing
Marketing

SMS Marketing vs Email Marketing: Which Strategy Reigns Supreme?

You've heard that SMS marketing is on the rise. It's certainly a more direct and engaging form of communication compared...

by John Morris
November 24, 2023

Recommended

Diabetes

Research on Fragment 176-191 and Diabetes-Related Ulcerations

December 9, 2023
Business Ownership

The Road to Business Ownership: A Comprehensive Overview

December 8, 2023
Phone's Best Armor

Your Phone’s Best Armor: A Comprehensive Guide to Choosing the Right Case

December 8, 2023

Who We Are

Twollow is one of the leading tech and business blogs, that is dedicated towards updated Technology & Business news, reviews, Apps, how-to, smart tricks, and tweaks.

Follow Us

  • Facebook

Categories

  • Apps
  • Business
  • Education
  • Featured
  • Finance
  • General
  • How To
  • Marketing
  • Reviews
  • Security
  • Tech
  • Uncategorized

Top Posts & Pages

  • 100+ Free Premium Minecraft Accounts & Passwords (Tested 2023)
    100+ Free Premium Minecraft Accounts & Passwords (Tested 2023)
  • How to Get Free Virtual Phone Number for WhatsApp Installation
    How to Get Free Virtual Phone Number for WhatsApp Installation
  • How Much Weight is Allowed in a 20 ft and 40 ft Container?
    How Much Weight is Allowed in a 20 ft and 40 ft Container?
  • Top 15 iCloud Bypass Tools 2022
    Top 15 iCloud Bypass Tools 2022
Diabetes

Research on Fragment 176-191 and Diabetes-Related Ulcerations

December 9, 2023
Business Ownership

The Road to Business Ownership: A Comprehensive Overview

December 8, 2023
Phone's Best Armor

Your Phone’s Best Armor: A Comprehensive Guide to Choosing the Right Case

December 8, 2023
  • About Us
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Disclaimer
  • Cookie Privacy Policy

No Result
View All Result
  • Home
  • Security