As the world is going digital, more and more entrepreneurs are queuing up to devise a business website that can help them attain global exposure. The process of selecting a unique domain name can be pretty tasking. To make things easier, you can scan through a list of website builders and follow the below-mentioned tips:
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Decide On The Right Extension
“.com” remains to be a highly popular domain extension that is massively used by most websites as it is easy to remember. Getting “.com” at the end of your domain name can boost up website visibility alongside SEO rankings. Although government authorities use “.gov” and non-profit organizations use “.org” extensions, “.com” is the best. If “.com” is taken try “.net”. Weird extensions like “. pizza” and “. space” should be avoided at all costs.
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Opt For Brandable Domain Names
It always pays more to be brandable and creative with your domain name rather than being generic. The generic ones are mindlessly stuffed with keywords while the brandable ones can help you stand out from the competition. There needs to be a link between the brand and the domain name. The biggest mistakes entrepreneurs make in this step is choosing a domain name that is not in line with their business. A brand-related domain name helps viewers in associating the products and services offered at first glance.
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Keep It Short & To The Point
Try to keep things simple while deciding on the domain name. If you take a look at the popular websites then you will find that they have short phrases or single word domain names. These are more memorable for end users. After all, no one likes to type an entire sentence while searching for their favorite website. Choose normal words while making the domain name so that it can be pronounced easily. Your visitors will have to type in the address in search engines or the browser’s address bar. Keeping it simple can facilitate greater traffic to your website. To keep things on the safe side, limit the domain name to 12 characters. This excludes the right-most label of “.com” and left most label of “www”. Anything comprising more than 3 dictionary words and 17 characters is considered excessively long.
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Avoid Hyphens
Hyphens are infamous for making a domain name difficult to pronounce and remember. Try to avoid hyphens even when your chosen domain name comprises two separate words. Hyphens tend to make your domain name sound unnatural. Users might find it very difficult to remember and that might deter their search results. For example, if Instagram came with a hyphen, then it might not have attained the high popularity it has today.
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Avoid Using The Same Letter Multiple Times
Domain names having double or triple letters are difficult to spell and can even direct your potential users towards other websites. Entrepreneurs need to be extremely cautious about the adjacent placement of similar letters especially when using self-made words.
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Select Keyword Rich Domain Names
Don’t be disheartened if your desired domain name is unavailable. It can be a blessing in disguise as you can come up with a unique domain name rich in keywords after thoughtful analysis. You can increase the chances of getting higher rankings by infusing keywords about your niche. Awkward stuffing of keywords can make your domain name sound too generic. Keywords should ideally be placed at the beginning of your domain name for boosting up your ranking. You can also seek the assistance of different keyword-finding tools like Keywordtool.io and Google Keyword Planner before deciding on the domain name.
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Run A Trademark Check
Once you have decided on a domain name, you can check whether any trademarks are registered with the same. It is advisable to stay away from names already having trademarks if you don’t want to fall into a legal soup.
Final Words
Research has revealed that around 2 billion websites are already there on the internet. In such a scenario, it can be difficult to come up with a unique domain name for your business. However, the tips and tricks mentioned above can help you deal with this problem easily so that you can attract more traffic.
