When e-commerce first arrived in the market, many people were scammed by fake sites and news. So the most vital factor for a business nowadays is people’s trust. Hence, video reviews are very crucial to get leads online. According to several pieces of research, 60% of people trust a brand when the site offers a video review. Well, you would be surprised to know that according to Forbes.com, in recent times, much of content marketing shifted to video streaming. By keeping this in mind, we came up with the top 4 video review tricks to grow a business in 2021. So, without further ado, let’s explore the tricks so that you can stand out from the crowd.
Get Video Reviews from Your Customers
According to Eric Dalius, getting video reviews is the most crucial step to grow a business. Always remember that genuine reviews are the best; otherwise, people can sense that it’s scripted. Hence you can ask your customers to make a review of their experience with the product or program. A simple video review includes an introduction, the need for the items, how the product can solve the problems, and so on. By using this strategy, your sales can amazingly increase.
Eric Dalius Says Understand the Audience
Audience research is very compulsory if you want to grow a business. People always want to connect themselves with the service or product. So, when they see the video review by the person facing some difficulties, they will surely get more connected. You can take interviews and perform small surveys to identify your audience. You also have to find your customer’s current situation and what they are expecting from your product so that you’ll be able to provide the correct services.
Add the Reviews into Your Funnel
The top entrepreneurs around the world are using this funnel technique and earning millions. At this point, you have to create a call to action through the reviews and insert them into your funnel pages. You can add the video testimonials in the e-mail, landing page, and even in an advertisement. If people are willing to watch a video, they’ll prefer to watch more videos to satisfy their minds.
Vimeo is a video platform similar to YouTube, but it’s more suitable for your business in terms of sales. Vimeo provides a call to action after the video ends instead of playing another video that distracts customer’s attention into different things. Vimeo allows you to direct the customers to your landing page once the video ends. You can also add the Vimeo videos to your website and even share them on social media platforms without any restrictions.
So finally you’re here! Now you’re ready to generate more sales with video reviews. You just need to understand your audience’s needs and expectations and then provide them with relevant services and genuine video reviews. You are free to upload these videos on Vimeo and promote them on every social media to reach more and more audience because that’s what big brands do! In the end, you’ve to grow the conversion rate gradually. So start making video reviews and capture the market!