It’s the age of getting things done at lightning speed, be it information sharing, entertainment, or shopping online. The attention span of a shopper is only eight seconds. This means you have to captivate them within those eight seconds so that they can remain on your site.
The key to this is better engagement and higher conversion during the checkout process. You can accomplish this with simple design changes that can make the checkout quick and straightforward. That’s how you can reduce the number of abandoned carts on your e-commerce site.
Add CTA’s to Prompt Customers for Making Purchases
A call-to-action (CTA) based on the customer’s browsing history will leave hints and product suggestions that the customer will like. You can throw in a discount to prompt them to make purchases.
Offer Free Shipping If Customers Increase Their Order Values
When customers review their orders, you could suggest free shipping if the customer increased their order value a little. The customer would rather spend $20 on a product they can use instead of paying for shipping. This not only improves conversions but also increases sales.
Have a User-Friendly Checkout Form
Having the customer fill out unnecessary information in the checkout form can leave them discouraged. So, stick to the bare minimum details required to complete the transaction. The more delay caused by filling form fields, the more likely they will abandon the cart.
Have More Than One Payment Option
Giving customers more than one payment option is another way to promote sales. If you don’t give them options, they are likely to drop the purchase. By adding a variety of payment gateways, you make it easier for the customer to pay for the purchase.
Have a Mobile Site
In a recent report, Forrester found that in the U.S., over $1 trillion worth of purchases were made on smartphones. So, having your e-commerce site optimized for mobile is a good idea to cater to impulse buyers.
Live Chat for Assistance
Have a chatbot for live assistance in the checkout process. Again, shoppers are quick to make decisions and can’t wait for a response from you. Live support via chat can answer their queries fast and may result in a sale. Live chat shows that you value the customer’s time and are willing to respond to their questions quickly. It reduces the chances of abandoned purchases.
Visible Security Certifications
When customers’ are at the checkout page, they want reassurance that their personal and payment information is safe. You can do this by displaying badges and logos of the security measures that your site uses. A secured payment gateway can improve sales significantly.
Offer Multiple Shipping Options
Customers don’t mind if they have to wait a few days to receive their orders. So, offer multiple shipping options that range from low-priced to high-priced. This gives the customer control over how much they want to pay for shipping.
Reward Returning Customers
Usually, e-commerce sites will give discounts and offers to attract new customers. It makes returning customers feeling deprived. So, come up with a reward system for returning customers. A surprise discount or gift at checkout will motivate customers to return for more.
These are a few tips that you can use to tweak your checkout process to increase sales. Let the customers spend doing time doing things that are important to them rather than spend time on your checkout page.
