Robert Parker Wine Advocate is a renowned establishment and an international authority on wine. It was established in 1978 by Robert Parker, slowly growing into a household name. Yet, in 2019, Michelin Guide acquired up to 100% stake in the firm, changing its name to Michelin Robert Parker Wine Advocate. This firm focuses on wine reviews, and its unique review methodology has helped improve its reputation.
What Does Robert Parker Wine Advocate Do?
Michelin Robert Parker Wine Advocate is a wine publication that publishes twice a month. It is one of the most influential wine critics, thanks to its unique review methodology. Typically, RP relies on a 100-point Parker score to indicate how good the wine is. This score can readily make or break a wine brand, depending on how refined their brew is.
According to the Parker Score, excellent or extraordinary wine should score between 96 and 100. A score of 90 to 95 indicates outstanding winery, while 80 to 89 reflects wines that are barely above average. The latter might also be used to demonstrate good wine. A score of between 70 and 79 shows average wine, while a score of between 60 and 69 indicates below average. Any wine with a score between 50 and 59 is unacceptable.
Growth of Robert Parker
Robert Parker started as a bi-monthly publication, providing its material in print. However, the world is significantly digitized. This aspect forced it to reconsider how it publishes its materials. For this reason, Robert Parker transitioned from print to online material distribution.
This move aimed at tapping into the growing digitized audience. The transformation was between 2012 and 2013. Since then, there has been a constant growth in the number of users, visitors, and subscribers.
Digitization of Robert Parker in Singapore
Robert Parker operates in Singapore as a subsidiary. It offers digital membership to various users within the country. You’ll also appreciate the extensive knowledge base it has built over the years, which users can get via their website or mobile app.
Thanks to this membership, users enjoy instant access to various wine publications. Some of these publications date as far as 1992. You can also get access to top-notch wine reviews, journals, articles, and videos. This wealth of information helps most users select their wines better.
Members can also search for different wine ratings through a shared database. This database boasts over 250,000 ratings, reviews, and daily wine industry news. Here, it becomes easier to understand some of the best vintage and even relatively newer wines. It ensures that the users are sufficiently informed to make more logical decisions.
The Role of CMIA Markets in Robert Parker’s Growth
The CMIA partnered with Robert Parker to help spread its wings across Asia. This institution ensured that Robert Parker enjoyed significant growth capital to help reach more users on the continent. However, the entry of Michelin changed the arrangement. That is because it had to exit the CMIA after Michelin acquired a 100% stake.
