One rising business trend you’ll see worldwide is Internet Protocol Television service providers. According to Statista, the number of IPTV subscribers could “exceed 191.2 million in 2020.” Therefore, starting an IPTV business to deliver content and allow your monthly subscribers to stream content is a booming industry where you should consider investing your time and money.
What Is Internet Protocol TV?
Though the term has been used since 1995, many people are not familiar with IPTV yet. In its most basic form, IPTV is the online distribution of programming. A service provider can create its own content delivery system while offering millions of subscribers with a monthly subscription the ability to stream content. According to BroadbandNow, a benefit of IPTV is that it provides “high-quality video with fewer interruptions than OTT streaming due to privately managed content delivery network”.
In the early stages of the IPTV industry, the only way to access quality content was to download a plug-in into your computer. As technology has continued to improve, we are now able to stream the Internet to modern TV sets using nothing more than a router and a broadband connection.
One of the key reasons this type of viewing is gaining in popularity is to avoid Internet users pirating broadcast content. Free-to-air broadcasters are the biggest proponents of this TV viewing method. With so many oversea TV shows being illegally downloaded, this is an ideal approach.
Internet Protocol TV Types
There are three types of Internet Protocol TV; Video on Demand (VOD,) Time-shifted Television, and Live Television. Living up to its name, VOD provides viewers with instant access to programs they can watch. In most cases, VOD services can be obtained on a computer and/ or television.
Time-shifted television allows viewers to watch a program that has been aired within a specific time period, whether that be the previous hour, day, or week. This is perfect for viewers that want to watch a program but can’t watch it at its air time.
Live television is the traditional broadcasting service that many viewers consume on a daily basis. While this type of broadcast can be interactive, in many cases, it is not. It’s the way viewers watch events in real-time, such as sports games.
Internet Protocol TV Is Changing Viewing Habits
We now watch TV differently than we ever have. TV guides are no longer needed in today’s world because almost everything can be viewed at our leisure. TV apps, including those of major networks, are letting viewers essentially create their own schedules. It can even be said that as viewers, we are watching more TV shows than ever before.
Using Streaming Services to Benefit a Company
Almost any company can benefit from the use of IPTV. It allows you to easily create a unique broadcast that your target demographic will find resourceful and compelling. Using this type of technology is an effective way of communicating with consumers in a way they will appreciate. You can tailor the content of your broadcasts to draw in new customers as well. This kind of targeted media marketing is invaluable in a world where most industries are competitive. As a result, starting an IPTV business is enough to make an impact on viewers.
A company that offers live streaming will likely attract the attention of any country’s most desired demographic. With the right IPTV business plan, subscribers will stream content for any broadcasts they want to view…making your IPTV business a success!